India is a fast growing market in the field of Coworking. 91Springboard explains the rise at Coworking Europe 2016 conference (Brussels, Nov 28-30)

2. What’s different about India?

3. Most populous country by 2050
Low labor costs = larger
teams
65% people younger
than 35
Less experience, but
willing to start basic,
and work harder
Trying to do something
new, vs leverage
existing skills

5. What’s different about coworking in India?
Rank Destination UNWTO
Region
[3]
International
tourist
arrivals
(2015)
[1]
International
tourist
arrivals
(2014)
[4]
Change
(2014 to
2015)
(%)
Change
(2014 to
2013)
(%)
1 France Europe 84.5 million 83.7 million 0.9 0.1
2 United States North America 77.5 million 75.0 million 3.3 7.2
3 Spain Europe 68.2 million 64.9 million 5.0 7.0
4 China Asia 56.9 million 55.6 million 2.3 0.1
5 Italy Europe 50.7 million 48.6 million 4.4 1.8
6 Turkey Europe 39.5 million 39.8 million 0.8 5.3
7 Germany Europe 35.0 million 33.0 million 6.0 4.6
8 United Kingdom Europe 34.4 million 32.6 million 5.6 5.0
9 Mexico North America 32.1 million 29.3 million 9.4 21.5
10 Russia Europe 31.3 million 29.8 million 5.0 5.3

6. a. Lots of people!
1.25 billion people ! (~70% bigger than Europe)
b. Mostly young people
c. They don´t make a lot of money
~$1,800 GDP per capita (vs ~$35,000 in Europe),
growing at 6%+/year
d. Locals
Not a transient member base/tourists
Low margin, high volume!

7. What’s more or less difficult
about India?

8. Lack of talent/complementary businesses
Con´s
Finding vendors - IT/AV
Professionalism -
punctuality, sla´s
Eg. Logistics in ecomm
Pro´s
Lower cost - theres a
reason we´re the BPO
capital

9. We have to dig to find the pockets of gold
Some of our cities and
micro markets have the
world's highest prices
That said, there is
ample supply, >50mn
sq ft/year
The market has access
to various grades of
infrastructure, finding
the right balance s key

10. Internet availability is patchy and expensive
S.Korea - 26.7mbps
Belgium - 12.8mbps
UK - 13mbps
Germany - 11.5mbbps
USA - 12.6mbps
India - 7.5mbps
Global avg - 5.6mbps

11. India is growing, in spite of our infrastructure
Our cities are known to
flood
Our cities are known to
become the most
polluted in the world
Internet costs tend to be
higher for slower/less
reliable connections

12. Growth of coworking in India

13. Growth of coworking
2013 2016

14. Growth of coworking
Large companies are increasingly
opting for co-working spaces to cope
with rising rentals and shortage of
ready-to-move grade-A offices in
prime property markets across India.
Boeing, Visteon, BNP Paribas,
Kimberley Clark, and Redcore have
already moved some ops.

15. Our story...

16. 91springboard
- One of the first spaces in India (didn’t have anything to
model ourselves on, so learned everything ground up)
- We thought we had invented the word coworking, until
google told us otherwise :p
- We were entrepreneurs and investors so went with them as
our first customer target
- Learned what services and infra and what price points
worked through trial and error
- Learned how to scale - culture, recruiting, documenting
processes, leveraging tech
- Learned the value and importance a of a strong economic
model from an early stage thanks to our financial backers

17. 91springboard