Benefits Of The Social Layer

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Instead of adding social features to each business critical application one by one, a social layer enables applications to openly broadcast their events to an integrated activity stream where people across the entire company can benefit from the information.

Technologie

The Social Layer
Photo credit: http://www.flickr.com/photos/rickyromero/2892118711/
Alan Lepofsky
Director Of Product Marketing
@alanlepo

We Use Many Different Tools
Photo Credit: http://www.flickr.com/photos/geishaboy500/100043823

The real problem
Sales
Marketing
Finance
HR
Functional Silos

Photo Credit: http://www.flickr.com/photos/wilhei/109403306/
What We Can Do Is Integrate

What Is A Social Layer?
When Social Is Just A Feature
People
Content
Events
People
Content
Events
People
Content
Events
CRM ERP CMS
Business Process (SSO, LDAP, etc)
When Social Is A Layer
People
Content
Events
CRM ERP CMS
Business Process (SSO, LDAP, etc)

Activity StreamEnterprise Applications
CRM
ERP
HR Joseph Hines to Sales
Uploaded Q3pipeline.ppt to
Sales presentation library
This is great. Thank you
for sharing.
Looking good, Q3 is going
to be fantastic.
SalesforceBot
Lead record for Tricia Nuzzo had
Been converted to an opportunity
InventoryBot
What is the inventory status for part
number NCC1701?
ProcessWatcher
Page “Q3 Event Planning” in
Marketing is awaiting approval
There are currently 341
units of #NCC1701 available
Mandy Cunningham
Entries can
be created
either by
people or by
applications.
Socialtext Connect - Events

YourCo Intranet
Enterprise Applications
CRM ERPHR
Socialtext Connect - Dashboards
widget widgetstream
SharePoint
Financ
e
Open standards and APIs

Benefit #1: Reach A Larger Audience
Photo credit: http://www.flickr.com/photos/larimdame/2575986601/

Photo Credit: http://www.flickr.com/photos/erica_marshall/2885783824/
Benefit #2: Enable Conversations

Photo credit: http://www.flickr.com/photos/_fabrizio_/1578087736
Benefit #3: Avoid Going Back And Forth

Filter to see things the way you want
Photo credit: http://www.flickr.com/photos/spence_sir/2291938423/

Photo Credit: http://www.flickr.com/photos/dearbarbz365/2457570470/
Control Your Consumption

Photo credit: http://www.flickr.com/photos/rickyromero/2892118711/
Get Social

@alanlepo
@Socialtext
www.socialtext.com
Photo Credit: http://www.flickr.com/photos/neonman/2693639551/
Thank You

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Benefits Of The Social Layer

1. The Social Layer Photo credit: http://www.flickr.com/photos/rickyromero/2892118711/ Alan Lepofsky Director Of Product Marketing @alanlepo

2. We Use Many Different Tools Photo Credit: http://www.flickr.com/photos/geishaboy500/100043823

3. The real problem Sales Marketing Finance HR Functional Silos

4. Not Practical

5. Photo Credit: http://www.flickr.com/photos/wilhei/109403306/ What We Can Do Is Integrate

6. What Is A Social Layer? When Social Is Just A Feature People Content Events People Content Events People Content Events CRM ERP CMS Business Process (SSO, LDAP, etc) When Social Is A Layer People Content Events CRM ERP CMS Business Process (SSO, LDAP, etc)

7. Activity StreamEnterprise Applications CRM ERP HR Joseph Hines to Sales Uploaded Q3pipeline.ppt to Sales presentation library This is great. Thank you for sharing. Looking good, Q3 is going to be fantastic. SalesforceBot Lead record for Tricia Nuzzo had Been converted to an opportunity InventoryBot What is the inventory status for part number NCC1701? ProcessWatcher Page “Q3 Event Planning” in Marketing is awaiting approval There are currently 341 units of #NCC1701 available Mandy Cunningham Entries can be created either by people or by applications. Socialtext Connect - Events

8. YourCo Intranet Enterprise Applications CRM ERPHR Socialtext Connect - Dashboards widget widgetstream SharePoint Financ e Open standards and APIs

9. Benefit #1: Reach A Larger Audience Photo credit: http://www.flickr.com/photos/larimdame/2575986601/

10. Photo Credit: http://www.flickr.com/photos/erica_marshall/2885783824/ Benefit #2: Enable Conversations

11. Photo credit: http://www.flickr.com/photos/_fabrizio_/1578087736 Benefit #3: Avoid Going Back And Forth

12. Beware the flood of information

13. Filter to see things the way you want Photo credit: http://www.flickr.com/photos/spence_sir/2291938423/

14. Photo Credit: http://www.flickr.com/photos/dearbarbz365/2457570470/ Control Your Consumption

15. Photo credit: http://www.flickr.com/photos/rickyromero/2892118711/ Get Social

16. @alanlepo @Socialtext www.socialtext.com Photo Credit: http://www.flickr.com/photos/neonman/2693639551/ Thank You

Notes de l'éditeur

Too costly Too difficult
With all this openness and sharing…vast amounts (flood) of information Slide about this transitioning to these “consumer accepted principles in the business world
Image used via creative commons: http://www.flickr.com/photos/neonman/2693639551/

Benefits Of The Social Layer

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Notes de l'éditeur