SogetiLabs Webinar: The Experience of Things

The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION | DESIGN TO DISRUPT
The information contained in this document is proprietary. Copyright © 2015 Sogeti USA. All rights reserved.DIGITAL TRANSFORMATION
THE EXPERIENCE of THINGS
Why 2015 Represents the Best – and Most Challenging – Year Yet for Experience, Interaction and Interface Designers

INTRODUCTION
@jooserklee
jooserklee
Joo.Lee@us.sogeti.com
Joo Serk Lee
SogetiLabs Fellow

IT’S GREAT TO BE A DESIGNER!

IT’S GREAT TO BE AN EXPERIENCE DESIGNER!
IBM Experience Lab in NYC

BECAUSE…
Monsters vs. Aliens!

WHY?
New Channels of Engagement!
WHERE WOULD YOU GO?

BECAUSE…
New Channels of Engagement and Massive Growth!

WHY?
New Channels of Engagement!
What would you press?
“Whenever you find
yourself on the side of
the majority, it is time to
pause and reflect.”
Mark Twain, American author

A BRIEF HISTORY – COMPUTING

COMPUTING
1907!

COMPUTING
Benedict Cumberbatch?
1941 Zuse Z3 and Bombe Military Computers Invented

COMPUTING
Cost the equivalent of $950mm USD
1960 DEC PDP-1 Precursor to the Mini-Computer released

COMPUTING
1974 Xerox releases the Alto with the first mouse
The first mice originally had three buttons; the lore is that Apple stole the
Mac GUI from Xerox, and Microsoft stole the Windows GUI from Apple

COMPUTING
1975-1981 Fellows named Gates, Allen, Jobs and Wozniak break open home computing
Their legacies live on today!

COMPUTING
1975-1981 Fellows named Gates, Allen, Jobs and Wozniak break open home computing
1981 Osborne 1 becomes the first “portable” computer
Not a touch screen, in case you were wondering…

A BRIEF INTERMISSION…
First iPad commercial

SOUND FAMILIAR?
The song remains the same!

COMPUTING
1975-1981 Fellows names Gates, Allen, Jobs and Wozniak break open home computing
1981 Osborne 1 becomes the first “portable” computer
1982 Commodore 64 hits market, bestselling home computer in history
The Guinness Book of World Records puts sales at 10mm-17mm units

A BRIEF HISTORY – MOBILITY

MOBILE DEVICES
The first mobile phone weighed over 80 lbs!
1946 Bell MTS mobile phone used on “0g” network

MOBILE DEVICES
1973 Motorola demoes the first cellphone
Some of you may find that shape familiar…

MOBILE DEVICES
1979 NTT launches first commercially automated cell network in Japan

MOBILE DEVICES
1983 DynaTAC 8000x becomes first commercially available cell phone
Greed is good?

MOBILE DEVICES
1991 Radiolinja launches first GSM network in Finland
Greed is good?

MOBILE DEVICES
1992 First SMS text message sent to mobile phone; first smartphone demoed
160 characters was determined by analyzing numerous blocks of text

MOBILE DEVICES
2001 NTT DoCoMo launches first 3g network
Revolutionized the Industry!

MOBILE DEVICES
2001 NTT DoCoMo launches first 3g network
2008/2009 Sprint launches WiMAX and TeliaSonera launches LTE networks
Competing formats are both still in use today

A (VERY) BRIEF HISTORY – INTERNET

THE INTERNET
1965 Lawrence Roberts and Thomas Merrill connect a TX-2 in Massachusetts to a Q-32 in California
Designed to network colleges and universities

THE INTERNET
1965 Lawrence Roberts and Thomas Merrill connect
1995 FNC resolution…average SMS text message rate: .4 msg/user/month
That’s “point four” text messages per user per month…
"The Federal Networking Council (FNC) agrees that the following
language reflects our definition of the term "Internet".
"Internet" refers to the global information system that --
(i) is logically linked together by a globally unique address space
based on the Internet Protocol (IP) or its subsequent
extensions/follow-ons;
(ii) is able to support communications using the Transmission
Control Protocol/Internet Protocol (TCP/IP) suite or its subsequent
extensions/follow-ons, and/or other IP-compatible protocols; and
(iii) provides, uses or makes accessible, either publicly or privately,
high level services layered on the communications and related
infrastructure described herein."

THE CHALLENGE

EXPERIENCE
is CONTEXTUAL

Amazon 1994
The “Experience” was groundbreaking!

The Convergence
The rest is history…
2010s2000s1990s1980s1970s1960s1950s1940s
Computing
Mobile Phones
The Internet
1g 2g 3g
2003 2007 2008

THE MOBILE CHALLENGE – BEYOND TOUCH
THE MOBILE EXPERIENCE CHALLENGE

WHO’S SHAPING WHOM?
“We shape our tools, and thereafter our tools shape us.”

THE DotCom EXPERIENCE CHALLENGE
Browser Wars and Modems and Web-Safe Colors and Fixed vs. Relative Widths…
// preload images
newsOff = new Image()
newsOff.src = "images/nav_news_off.gif"
newsOn = new Image()
newsOn.src = "images/nav_news_on.gif"
productsOff = new Image()
productsOff.src = "images/nav_products_off.gif"
productsOn = new Image()
productsOn.src = "images/nav_products_on.gif”
storeOff = new Image()
storeOff.src = "images/nav_store_off.gif"
storeOn = new Image()
storeOn.src = "images/nav_store_on.gif"
aboutOff = new Image()
aboutOff.src = "images/nav_about_off.gif"
aboutOn = new Image()
aboutOn.src = "images/nav_about_on.gif"

Rich Colors and Multiple Input Mechanisms!

The New Screen Resolution Debate!

New Sensors and Improved Sensors
THE MOBILE EXPERIENCE CHALLENGE EXTENDED
BEYOND TOUCH

THE MOBILE EXPERIENCE CHALLENGE – BEYOND TOUCH

THE MOBILE EXPERIENCE CHALLENGE – BEYOND TOUCH
Artificial Intelligence and Voice Input!

THE EXPERIENCE CHALLENGE EXTENDED
BEYOND MOBILE

BEYOND MOBILE
Second Screens!

BEYOND MOBILE
The New Second Screens!

BEYOND MOBILE
Really Big Second Screens!

THE EXPERIENCE
OF THINGS

DAVID ROSE
The New Second Screens!
“In an interconnected,
instrumented and
intelligent world,
everyday objects
become enchanted.”

THE INTERNET OF THINGS
Smart [Fill in the Blank]

THE INTERNET OF THINGS
Smart Cars and Homes

THE INTERNET OF USELESS THINGS
Really?

Really?
WHOLE LOTTA DATA
FROM A WHOLE LOTTA THINGS
26 billion devices by 2020 according to Gartner

PETE CASHMORE
The Cultural Shift…
“Privacy is dead, and
social media
hold the smoking gun.”

Really?
WHOLE LOTTA DATA
FROM A WHOLE LOTTA PEOPLE

TOUGH TO GET RIGHT
But…
WHOLE LOTTA DATA FROM A WHOLE LOTTA THINGS AND A
WHOLE LOTTA PEOPLE BRINGS A WHOLE LOTTA POWER

POWER THAT CAN BE ABUSED…
We’re In Your House…

…OR USED IRRESPONSIBILITY…
Someone’s In Your Car…

…OR USED IRRESPONSIBILITY…
Someone’s In Your House…

…OR USED UNINTENTIONALLY…
Whoops…

…OR USED INSENSITIVELY…
Eric Meyer was sent a “Year in Review” message from Facebook
prominently featuring his daughter, who tragically passed away that year

BUT WHEN THEY GET IT RIGHT…
Immediate, Relevant, Contextual

GETTING IT RIGHT?
Hollywood…

THE OPTIONS
Creepy, Carnival Barker or Concierge?

Security
Experience
Privacy
Context
Immediacy
Relevancy
Artistry
THE DILEMMA

THE TRANSITION
From Canvas to Conductor

THE HYPE
The Power of Parody

THE HYPE
The Historical Lens

THE POWER
Connecting People…

CONNECTING THINGS and EXPERIENCES
Creativity is just connecting things.
When you ask creative people how they did
something, they feel a little guilty because
they didn't really do it, they just saw
something. It seemed obvious to them after a
while. That's because they were able to
connect experiences they've had
and synthesize new things.

THANK YOU!

SogetiLabs Webinar: The Experience of Things

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