Small Assignment on E-Wallet service in India for Digital Marketing subject

1. E-WALLETS IN INDIA
Submitted to:
Prof. Bijal Mehta

2. WHAT IS E-WALLET
 Refers to an electronic device that allows an
individual to make electronic transactions.
 Purchasing product or payment for service
online using…
Computer
Smartphone

3. BIG PLAYERS IN INDIA

4.  For better understanding of “E-Wallet in India” we will take
“PayTM” as a example.
 PayTM is an Indian electronic commerce and payment system
company headquartered in Noida, Uttar Pradesh. It was
launched in 2010.
 We will discuss only about “PayTM E-Wallet Service”

5.  There are three types of model.
1] Market Place Model:- Keeping zero inventory
on hand and perform as a mediator only.
2] Inventory Led Model:- Keeping Inventory of
physical goods and payment.
3] Hybrid Model:-Adaption of both Market place
and Inventory led model.

6. PAYTM IS FOLLOWING
 Inventory led Model
 PayTM holds the payment for seven days and thereafter
release it to the seller or service provider.
 Assume Your due date for payment of electricity bill is 1st of
Month- you pay it by that date, PayTM will release the same
money to the vendor by 8th of the month. (Your electricity will
not discontinued because PayTM has given confirmation to the
vendor)
 AliPay (by Alibaba) uses the same system.

7.  However some E-Wallets like
SBI Buddy
ICICI Pockets
HDFC Pay Zip
Airtel Money
follows Market place model.
 As these E-wallets services are owned and
operated by service providers itself.

8. ONLINE POSITIONING
 PayTM, Freecharge and some other payment systems are
following Affiliate positioning.
 They are charges some percentage to sellers and service
providers.
 They also charge 1 % to the seller incase of transferring the
amount from wallet to bank.
 While some E-wallets like SBI Buddy and ICICI pockets are
falling under Support positioning.
 They are owned by service provider itself so there no question
of charging.

9. Customer Bank
Payment
Gateway
Client
A/C
Seller
A/C
Payment
Gateway
Bank A/C
(seller)
Seller
Online Procurement

10. DIVERSIFICATION
 Some E-Wallets are diversifying their business.
 PayTM is into E- Commerce segment from 2014.
 Here it serves as a mediator keeping zero inventory.
 They are also purchasing warehouses to keep an Inventory of
the goods with higher demand and higher margin.
 PayTM is also get the license to start the Bank, now it charge 0
percent on transferring the amount from wallet to bank.

11. Submitted by,
Sohil Ghoghari (B-22) Krishna Karia (B31)
Ramya Kurup (B-33) Vinit Meghani (B-34)
Mehta Krutesh (B-35) Parth Rajyaguru (B-51)
Dipak Savaliya (B-53) Dharmik shah (B-56)
And
Namankumar Yagnik (B-77)

12. THANK YOU!