Analysis of survey

1. Analysis of our survey

2. What is your gender?
We were limited on gender for our sample due to the fact we go to an all
girls school. Therefore, we would situate our music video to appeal to
female audiences.

3. What is your age group?
We will appeal to the audience of 16-19 year olds, as this was the most
popular age group.

4. If you could choose one, which genre
would you prefer
Pop turned out to be the most popular genre
and this influenced our choice of Jessie J’s
song, ‘Casualty of Love’.

5. Why do you prefer this music genre?
These answers are from people who chose
pop and using their comments, we can use
this to help our music video become more
suited to their taste.

6. If you had to choose one, which artist
do you prefer?
Jessie J was the second popular artist. This
shows that she is well renowned and it will
be a good idea to use her song in our video.

7. How do you usually watch music
videos?
Youtube is the most popular medium to watch music videos. This
would be a good place to distribute our music video.

8. Do you like to listen to Jessie J?
The majority of our sample said ‘yes’, which
therefore clarifies that she would be a good
option to use for our coursework.

9. If so, which is your favourite music video?
People who said yes, had their own say in which
was their favourite Jessie J video. ‘Bang Bang’
and ‘Who You Are’ were the most popular
choices. ‘Bang Bang’ is fast paced and appeals
to a younger audience because Jessie J has
collaborated with Ariana Grande and the rapper,
Nicki Minaj. However, ‘Who You Are’ is more
inspirational and meaningful. We can display the
contrast of conventions within our music video.

10. What do you like about it?
Their feedback has informed us
what Jessie J has included in her
videos, which we can apply to
ours.

11. If you were to create a music video,
would you make it narrative or
performance based?
Narrative is the popular
answer, so our video will be
mostly narrative based, but
will have elements of
performance.