Branding provides benefits to both manufacturers and customers. For manufacturers, branding allows for easier advertising using the brand name, establishes a permanent product identity, promotes customer repurchasing, and creates brand loyalty that makes competing easier. For customers, branding makes shopping faster by making products easily identifiable, ensures better quality for branded products, and provides price stability with prices set by companies rather than fluctuating frequently.
3. Continue…..
• Brand name helps in advertising in an easier
way.
• Brand name establishes the permanent
identity of the product.
• Brand name promotes repurchasing.
• Competition becomes easier with the help
of brand loyalty.
4. Benefits of to Consumers
• Shopping consumes lesser time as branded
products can be easily identified.
5. Continue…..
• The quality of branded product undoubtedly
is better.
• Prices of branded products are fixed by the
companies themselves and there are no
frequent changes.
• The branded products own the
responsibility for its usefulness
