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Email in a Social world
sree@tradebriefs.com
Google Search on Email vs Social Media
3000 times more messages on Email
2.9 billion
3.8 billion
Email Accounts
2014
74%
Commercial communications
Users prefer Email
4:1
Receiving promotions
Users prefer Email
90%
Updates from companies
Users prefer Email
2:1
Young consumers
Deals
Users prefer Email
Do social media users check email?
The Future
 "Email is not dead because people want to write to one another,
using their email accounts, in more than 140-character bursts," says
Neil Schwartzman, Executive Director, CAUCE
 "Email is not going to disappear. Possibly ever. Until the robots kill us
all," says Paul Buchheit, a founder of FriendFeed
Guess who uses email the most!
Users prefer Email
Social Networks
Facebook
Twitter
LinkedIn
Quora
Slideshare, Pinterest, ….
Engagement
Why Social Networks use Email
Re-engagement
Why Social Networks use Email
Quora’s weekly personalized Email
LinkedIn’s re-engagement Email
Who to follow?
Look who’s following you
Tweets for you
Re-tweeted, favorited, etc
Topics to follow
Email and Twitter
Twitter’s Email to disengaged Indians
TradeBriefs is Email first, but Social enhances
Sree Vijaykumar
sree@tradebriefs.com

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Email in a Social World

Notes de l'éditeur

  1. Insert team slide