HPX44- The True Power of User Research
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In this slide, you'll learn how to use qualitative and quantitative UX research data to boost team work and help generating idea that can growth your target index!
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HPX44- The True Power of User Research
- 1. The True Power of User Research Growth
- 2. STELLA HSIAO Cobinhood UX researcher
- 3. ScienceGrowth Team work My Experience We Will Talk About These The Knowledge Spiral Between Learn and Use How To Boost Your Viability The Importance of Hypothesis and Test Story-Telling and Questioning
- 4. NTU Psychology Fundamental Knowledge from School My Experience The Knowledge Spiral Between Learn and Use Psychological Testing Experiment Methods Psychological Statistics Cognition Psychology Sensation & Perception Biological Psychology Consumer Behavior Social Interaction Culture Influence
- 5. Photo by Mathew Schwartz on Unsplash first question Are These Knowledge All Real?
- 6. My Experience The Knowledge Spiral Between Learn and Use NTU Psychology Fundamental Knowledge from School
- 8. 100+
- 9. My Experience The Knowledge Spiral Between Learn and Use What I learned What I saw What I thought
- 10. Photo by Mathew Schwartz on Unsplash Second question What After Exploration?
- 11. My Experience Phase I. Aim For Know NTU Psychology Fundamental Knowledge from School Explore Trending Consumer Behavior aim to provide a concept which can let other groups use this as foundation to invent new product.
- 12. My Experience Phase I. Aim For Know Design Thinking Process
- 13. My Experience Phase I. Aim For Know Design Thinking Process
- 14. My Experience Phase II. Aim For Design Design Thinking Crossing Know to Design, Exploring The Meaning Behind Behavior
- 15. My Experience Phase II. Aim For Design
- 16. My Experience Phase II. Aim For Design Desirability Viability Feasibility Human Technology Business Inovation
- 17. Viability Business My Experience Phase II. Aim For Design Desirability Feasibility Human Technology
- 18. Photo by Mathew Schwartz on Unsplash Third question Does Research Can Really Make Money?
- 19. My Experience Phase III. Aim For Growth Market Design For Growth, Design For Making People Willing To Pay
- 20. E-Commerce The Only Mighty Goal is Making Money Growth How To Boost Your Viability Revenue Goal of 2018 50%
- 21. E-Commerce The Only Mighty Goal is Making Money Growth How To Boost Your Viability Revenue Goal of 2018 Traffic x CVR x AOV
- 22. Unlimited Wants & Limited Resources
- 23. To Do List 1. Item Page 2. Cart 3. Marketing Event Interaction 4. Social Referral 5. Mobile App
- 24. Several Products +) Several Projects Pathetic Programer
- 25. PM 1 PM 2
- 26. Growth Centered Research Plan
- 27. To Do List 1. Item Page 2. Cart 3. Marketing Event Interaction 4. Social Referral 5. Mobile App
- 28. To Do List 1. Item Page 2. Cart 3. Marketing Event 4. Social Referral 5. Mobile App Traffic x CVR x AOV 15000 10000 1000 2000 3000 2.75 3.60 1.12 0.34 6.95 1050 1340 900 1250 1500
- 29. To Do List 1. Item Page 2. Cart 3. Marketing Event 4. Social Referral 5. Mobile App Traffic x CVR x AOV 15000 10000 1000 2000 3000 2.75 3.60 1.12 0.34 6.95 1050 1340 900 1250 1500 43,312,500 48,240,000 1,008,000 850,000 31,275,000
- 30. Growth Centered Research Plan with Passion
- 31. North Star Metric Define The Biggest Value You, As An UX Research, Aim To Bring To USER Growth How To Boost Your Viability Desirability Viability Feasibility Human Technology Business
- 32. North Star Metric Define The Biggest Value You, As An UX Research, Aim To Bring To USER Growth How To Boost Your Viability Product Strategy Leading Revenue Customer Value
- 33. North Star Metric Define The Biggest Value You, As An UX Research, Aim To Bring To USER Growth Uber’s North Star Metric Product Strategy Customer Value Leading Revenue match time between user and driver
- 34. Loyalty User Explore Their A!HA! Moment, And Try To Copy Their Experience To Others Growth How To define Your Product’s North Star Metric Persona User Journey Map
- 35. Get To Know Why They Love Your Service Use Proper Words To Convince Customized And Personalized Understand How They Get Through Obstacle Scale Up These People …… Growth Use Of Persona
- 36. Growth Use Of User Journey Map A!HA! Moment How User “EXPERIENCE” The Value You Deliver AARRR How To Extend Life Time Value
- 37. How To Boost Your Viability Growth Use What You Learn Try using everything you learn from this world, and don’t let them be a theory with no impact. Never Forget Empathy All you do need to lead revenue, but never forget your user, never forget human. Focus On Your North Star Combine user value and business revenue, and always keep this target in mind. Deconstruct Your Goal Deconstruct your main goal into specific tasks, can make you clarify the priority.
- 38. Let Evidence Talk Combine Qualitative and Quantitative Research To Speak For Your Suggestions The Importance of Hypothesis and Test Science Hypothesis Test
- 39. Interview Insight Not Only Your “Intuition” Best way to get hypothesis Correlation Regression Function Data Analytic Know What, Not Why Know Why, Not How Connect 2 Variables Predict Result
- 40. SUS = 62.5
- 41. SUS = 62.5 LoyaltyAverage Order Value Return Rate click page Conversion Rate Duration flow Bounce Rate
- 42. Better Done Than Perfect Best way to Test There Is No Perfect or Truth
- 43. A B
- 44. Best way to Test A/B Test Control Variables Set-Up Priority Accept Failure
- 45. Team work Story-Telling and Asking Questions
- 46. Be Challenged By Other Team’s Member?
- 47. Team work
- 49. Story Telling and Asking Questions Team work Photo by Becca Tarter on Unsplash 1. Let User Talk Vividly 2. Deliver A Scenario or An Imagination 3. Fit In A Scene That Everyone Might Encounter
- 50. ScienceGrowth Team work My Experience We Will Talk About These The Knowledge Spiral Between Learn and Use How To Boost Your Viability The Importance of Hypothesis and Test Story-Telling and Questioning
- 51. take away for you Desirability Viability Feasibility Human Technology Business Inovation Have Confidence Making Money By Your Research Knowing You’re Study For Better Human Future Share The Story And Rolling The Team UXR Value
- 52. QA. Any thing