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What’s new in Google
Analytics 4?
LATEST CLUE INSIGHTS
@CLUEPERTH
MORE INSIGHTS AT
CLUE.COM.AU
No more sessions
All user interactions are now tracked as events.
@CLUEPERTH
MORE INSIGHTS AT
CLUE.COM.AU
01.
Enhanced measurements
Track common actions, like page scrolling, without
setting up tags
@CLUEPERTH
MORE INSIGHTS AT
CLUE.COM.AU
02.
Cross device tracking
Track the customer journey across mobile and web
platforms
@CLUEPERTH
MORE INSIGHTS AT
CLUE.COM.AU
03.
Farewell to channel
groups
Medium replaces channels as the default acquisition
measurement
@CLUEPERTH
MORE INSIGHTS AT
CLUE.COM.AU
04.
Machine learning is here
Use the Analysis Hub to spot brands and make data
driven recommendations
@CLUEPERTH
MORE INSIGHTS AT
CLUE.COM.AU
05.
But Google doesn’t want
you to migrate yet!!!
@CLUEPERTH
MORE INSIGHTS AT
CLUE.COM.AU
Find out everything you
need to know about GA4
at clue.com.au/blog
@CLUEPERTH
MORE INSIGHTS AT
CLUE.COM.AU
Including why Google doesn’t want you to migrate

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What's new in Google Analytics 4

  • 1. What’s new in Google Analytics 4? LATEST CLUE INSIGHTS @CLUEPERTH MORE INSIGHTS AT CLUE.COM.AU
  • 2. No more sessions All user interactions are now tracked as events. @CLUEPERTH MORE INSIGHTS AT CLUE.COM.AU 01.
  • 3. Enhanced measurements Track common actions, like page scrolling, without setting up tags @CLUEPERTH MORE INSIGHTS AT CLUE.COM.AU 02.
  • 4. Cross device tracking Track the customer journey across mobile and web platforms @CLUEPERTH MORE INSIGHTS AT CLUE.COM.AU 03.
  • 5. Farewell to channel groups Medium replaces channels as the default acquisition measurement @CLUEPERTH MORE INSIGHTS AT CLUE.COM.AU 04.
  • 6. Machine learning is here Use the Analysis Hub to spot brands and make data driven recommendations @CLUEPERTH MORE INSIGHTS AT CLUE.COM.AU 05.
  • 7. But Google doesn’t want you to migrate yet!!! @CLUEPERTH MORE INSIGHTS AT CLUE.COM.AU
  • 8. Find out everything you need to know about GA4 at clue.com.au/blog @CLUEPERTH MORE INSIGHTS AT CLUE.COM.AU Including why Google doesn’t want you to migrate