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The
Ultimate
Sales
Machine
BYCHETHOLMES
60-SECONDBOOKBRIEFS
In a world where social selling and account based
marketing gets all the attention, The Ultimate
Sales Machine contains 6 steps to getting new
clients that just might change everything for you.
NEW 

BUSINESS
Create your “Dream 100” list - the
people or companies who you would
die to have as customers.
FIRST Uber
Tesla
Google
Nike
Pepsi
Disney
Fedex
GE
Amazon
Starbucks
Costco
BMW
Boeing
Netflix
Target
Alcoa
Choose the “gifts” you are going to send them.
These don’t need to be expensive, they just need
to be memorable.
SECOND
Create your “Dream 100” letter. This
letter should be short, vague, and
designed solely to get the prospect to
answer the phone when you call.
THIRD Hi Bob,
Tim here, and there’s
something you need to know
to grow your company 159%
next quarter. I’m going to
call you on Thursday
morning. You should answer.
It will change your business.
Talk to you at 10am Thursday.
Tim
Create your “Dream 100” calendar. Plan on sending
something to those prospects at least once per
month, ideally once every two weeks.
FOURTH
Do your phone follow up with your
“Dream 100.” The purpose of this call
is to book an in-person meeting or a
webinar to discuss your product with
the prospect.
FIFTH
Present your story to the prospect,
making sure to focus on a story that
touches on their pain points, and how
your product or service can solve them.
SIXTH
ZAGZIG
ZIGZAGZIGZAG
ZIG ZAG
In sales, it pays to zig when everybody else is zagging.
CREATEYOUR
GREATEST
WORK
GET THE 12-MINUTE VERSION BY
CREATING A FREE ACCOUNT AT

WWW.READITFOR.ME

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Today's 60-Second Book Brief: The Ultimate Sales Machine by Chet Holmes

  • 2. In a world where social selling and account based marketing gets all the attention, The Ultimate Sales Machine contains 6 steps to getting new clients that just might change everything for you. NEW 
 BUSINESS
  • 3. Create your “Dream 100” list - the people or companies who you would die to have as customers. FIRST Uber Tesla Google Nike Pepsi Disney Fedex GE Amazon Starbucks Costco BMW Boeing Netflix Target Alcoa
  • 4. Choose the “gifts” you are going to send them. These don’t need to be expensive, they just need to be memorable. SECOND
  • 5. Create your “Dream 100” letter. This letter should be short, vague, and designed solely to get the prospect to answer the phone when you call. THIRD Hi Bob, Tim here, and there’s something you need to know to grow your company 159% next quarter. I’m going to call you on Thursday morning. You should answer. It will change your business. Talk to you at 10am Thursday. Tim
  • 6. Create your “Dream 100” calendar. Plan on sending something to those prospects at least once per month, ideally once every two weeks. FOURTH
  • 7. Do your phone follow up with your “Dream 100.” The purpose of this call is to book an in-person meeting or a webinar to discuss your product with the prospect. FIFTH
  • 8. Present your story to the prospect, making sure to focus on a story that touches on their pain points, and how your product or service can solve them. SIXTH
  • 9. ZAGZIG ZIGZAGZIGZAG ZIG ZAG In sales, it pays to zig when everybody else is zagging.
  • 10. CREATEYOUR GREATEST WORK GET THE 12-MINUTE VERSION BY CREATING A FREE ACCOUNT AT
 WWW.READITFOR.ME