This document summarizes best practices for non-profits using social media. It discusses how social media can empower donors and enable transparency by matching donations to results. Examples are given of organizations using social media to reduce donor fatigue and provide private support spaces for veterans. The document outlines general benefits of social media including risk avoidance, innovation, and increased donor satisfaction. It stresses the importance of understanding user pain points, researching insights, and providing authentic and engaging content through conversation on social media.

1. Successful Social Media for Non-Profits Steven L. Johnson Assistant Professor Director Social Media Programs and Research Temple University Fox School of Business Follow me: @StevenLJohnson xeeme.com/StevenLJohnson StevenLJohnson.org Presented 26 Sept 2011 for Georgetown University McDonough School of Business First Year Seminar Program Case Competition

2. What is social media? decentralized network listening

3. Why social media? empowering pervasive enabling By hectorir on Flickr

5. Social Media Phases Costs Return

6. Non-Profits: Making Connections

7. Example: wildlifedirect.org Goals: Donor choice + transparency: match results to donations

8. Example: tomamawithlove.org Pain: individual donor fatigue

9. Example: iava.org Challenge: Private space for Iraq/Afghanistan vets to “connect with one another, share stories, offer support”

10. Opportunities: One Global Economy

13. Winning Business Case After you learn how to solve a problem for one person, you can solve it for many. By colleen_taugher on Flickr By colleen_taugher on Flickr

16. Question and Answer Steven L. Johnson Assistant Professor Director Social Media Programs and Research Temple University Fox School of Business Follow me: @StevenLJohnson Like: Prof. Johnson's Social Media Innovation Course xeeme.com/StevenLJohnson StevenLJohnson.org