MIS5001 - Week 4 disruptive technology and organization innovation
1. Week 4 – Disruptive Technology
and Organization Innovation
MIS5100: Management Information Systems
PROF. STEVEN L. JOHNSON
Twitter: @StevenLJohnson
http://stevenljohnson.org
http://community.mis.temple.edu/mis5001fall10johnson/
2. Today’s Agenda
PT MBA Program Announcements
Case Discussion
Special Break! (> 6:45 to 7:15)
Recap: Blog Discussion Question
Reading Discussion
Activity
3. Case Discussion Questions
Do you think Radiohead letting fans name their own
price for the downloaded version of In Rainbows was a
good idea? Why or why not?
Can this pricing scheme work for other artists?
What are economic implications for artists? How does
it affect the relationship between artists and record
labels?
Is this release strategy effective in the long run?
How does Radiohead’s approach fit in the wider
context of how the Internet affects the music industry?
Was name-your-own-price for IR a success or failure?
4. Blog Discussion + Reading
Digital information goods
Experience goods
Non-rival
Often perishable: time = $$
Market solutions
Browsing / segmentation (time, detail, analysis tools)
Distribution
Bundling
Tiers
$$
Subscriptions
Advertising-supported
5. Other Reading
What is Web 2.0?
What is a CoP?
What is cloud computing (a.k.a. Infrastructure 2.0)?
6. Activity
Step 1: Divide into 4 groups.
(3-5 Minutes) Step 2: Identify 3-5 products or
services with high fixed costs and low marginal costs.
Debrief: Each group provides 2 examples.
(5-10 Minutes) Step 3: Pick an example from board
Develop a plan to provide the product or service to most
people for free and still make money.
Time permitting, pick a second example.
(5-10 Minutes) Step 4: Class Discussion
7. For More Information
PROF. STEVEN L. JOHNSON
EMAIL: STEVEN@TEMPLE.EDU
Twitter: @StevenLJohnson
http://stevenljohnson.org
http://community.mis.temple.edu/mis5001fall10johnson/