7. 2000
•McLaughlin
1999
•Darley
1977 1997
•Shim and Koh
• Ward and Wackman
1990
•Bearden and Randall
2001
•Auty and Elliott
2002
•Taylor and Cosenza
2003
•Weiss
8. College students
prefer brands for College students
social status value money and
buy quality brands
Hypothesis
9. Vidyalankar school of information technology(VSIT),Wadala
South Indian Education Society(SIES),Sion
Poddar College,Matunga
Guru Nanak Khasla
College,Matunga
Ramnarain Ruia
College,Matunga
Sample for
research:-
10. Number of samples to
be interviewed
Method
Eco friendly
of
Data
collection Online survey
Collection of data
13. Gender :-
• We did not want to have a bias study of our
research for that reason we decide to collect
samples in the ratio 65:35
• In total samples collected of are:
Gender No of samples Percentage
collected
Male 32 64
Female 18 36
Other Nil Nil
36. I am not brand loyal i
I like to stick to a
buy the best that suits
particular brand.
me.
Brand Loyalty
No I'm not a brand
loyal...I buy whatever i
Brands are for people like irrespective of the
who are conscious of brand...The brand
their outer does not matter as
appearance long as i like what i
buy n it is worth the
money i spend.