In the past decade, digital marketing has become a vital component in an organization's overall marketing strategy. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product.

1. Types of digital marketing
In the past decade, digital marketing has become a vital
component in an organization's overall marketing strategy. It
allows companies to tailor messages to reach a specific audience,
making it possible to market directly to people who are likely to be
interested in their product.
Pay-per-click refers to paid advertisements and
promoted search engine results. This is a short-
term form of digital marketing, meaning that
once you are no longer paying, the ad no longer
exists
This includes everything a business does via
social media channels., but marketers must
approach social with an integrated and
strategic approach.
SearchEngineOptimization(SEO)
Search engine optimization (SEO) is the art and
science of getting pages to rank higher in
search engines such as Google
Pay-per-Click(PPC)
SocialMediaMarketing
ContentMarketing
Content marketing uses storytelling and
information sharing to increase brand
awareness.“Content” can mean blog posts,
resources like white papers and e-books,
digital video, podcasts, and much more.
Email is still one of the most effective marketing
techniques.Email marketing pros not only know
how to create compelling campaigns, they also
understand optimal audience outreach and are
skilled at analyzing customer interactions and
data
EmailMarketing
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