This document outlines a training proposal for real estate company RE/MAX in Lisbon, Portugal. RE/MAX has over 100,000 agents worldwide and 7 offices in Lisbon aiming to maintain its leadership position in real estate. The proposal identifies strengths like its culture and motto of "Everyone wins", but also weaknesses like consultant turnover and maintaining motivation. It suggests training focus on sales strategies, technical skills, motivation and innovation. The expectations are for practical, relevant training applying ideas with measurable long-term results. Contents would include objectives, trainee profiles, materials, and evaluations to satisfy RE/MAX's training needs and drive business growth.
2. Key Information
•Denver Colorado (1973)
•Headquarter is in Denver
•Real Estate Industries
•Over 100,000 agents in more than 82 countries with more than
7,000 office
•David Liniger, Chairman
•Gail Liniger, Vice-Chairman
• Margaret M. Kelly, CEO
•Vinnie Tracey, President
3.
4. RE/MAX in Lisbon
7 offices just in Lisbon and several close (Loures, Almada)
Main goal - maintain in a leader position in this sector
Based on U.S. culture
Customer Orientation
Successful development of business based on people (employees)
Specific training programs for employees
5. TRAINING NEEDS OF RE/MAX
Strengths:
Deeply rooted culture of its own
Motto of the company: “Everyone wins” (Dave Liniger )
The development of an innovative marketing strategy and
the monitoring needs and possible difficulties that the
market exhibits
Strong image of RE/MAX
Developing training – School to train consultants
6. TRAINING NEEDS OF RE/MAX
Weaknesses:
Consultant turnover
Difficulties maintaining high levels of motivation,
entrepreneurship and customer orientation
High number of challenges
Potential Opportunities and Threats:
All threats should be turned into opportunities
Real threat – Crisis
Opportunity – Leasing market
7. TRAINING NEEDS OF RE/MAX - conclusion
Technical and sales strategies development
Behavioural aspect - Motivation
“Out of the box” - Thinking about creative and innovative
ideas
Different point of view from RE/MAX school
Main Goal: Training program to "force" people to reflect on
their work and trying to figure competitive solutions to growth
as professionals
8. TRAINING EXPECTATIONS of RE/MAX
Satisfaction of training needs = Results
Practical application
High quality of contents
Relevant contents
The trainer should eloquently convey his knowledge to employees
The trainee should be able to realize that results in the medium / long
term comes from a specific training
Time to discuss and put in practice the ideas
9. TRAINING PROPOSAL - Contents
Objectives (General and Specific)
Profile of Trainees
Contents
Planning
Profile of Trainer
Materials
Place
Time
Evaluation ( Trainer and Trainees)
Feedback
10. Training
Sales
Strategies and Motivation
VS and
Technical Innovation
aspects