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Hokkai-Gakuen University

Hideyuki Sugawara
“The Customer is God.”

Iratshai-mase !

(welcome)

Smiling cheerfully !
Opposite driving directions

drives on right

drives on left
Business Card
Individual first

Company first
How to write an address.
Macro ⇒ Micro
Zip code ⇒State/Region ⇒City/Town ⇒Street Address
062-8605, Sapporo, Toyohira-ku, Asahi-machi, 4-1-40

Micro ⇒ Macro
Street Address ⇒City/Town ⇒State/Region ⇒Zip code
4-1-40, Asahi-machi, Toyohira-ku, Sapporo, 062-8605
Opposite directions in a toilet
Wall

Wall
National Culture Influencing Business

company
Business Environment

National Culture
Five Dimensions of National Culture

1. Individualism / collectivism
1. Individualism / collectivism
behavior towards the group

2. Uncertainty avoidance
the need for structure

3. Masculinity/femininity
behavior according to gender

4. Power distance
how a society handles inequalities

5. Long Term Orientation
virtue: thrift and perseverance

NOTE: These are relative not absolute !
Salaryman
Sources of Japanese
Competitiveness
Individualism
Individual first

Business Card

Company first

Collectivism
Japanese Ringi system
Ringi Document

Many Seals
Hofstede Scores: Five Dimensions
femininity
Hofstede Scores:

VS

femininity
Five Dimensions of National Culture
1. Individualism / collectivism
behavior towards the group

2. Uncertainty avoidance
the need for structure
3. Masculinity/femininity
behavior according to gender

4. Power distance
how a society handles inequalities

5. Long Term Orientation
virtue: thrift and perseverance
NOTE: These are relative not absolute !
Five Dimensions of National Culture
1. Individualism / collectivism
behavior towards the group

2. Uncertainty avoidance
the need for structure

3. Masculinity/femininity
behavior according to gender
4. Power distance
how a society handles inequalities

5. Long Term Orientation
virtue: thrift and perseverance
NOTE: These are relative not absolute !
Five Dimensions of National Culture
1. Individualism / collectivism
behavior towards the group

2. Uncertainty avoidance
the need for structure

3. Masculinity/femininity
behavior according to gender

4. Power distance
how a society handles inequalities
5. Long Term Orientation
virtue: thrift and perseverance
NOTE: These are relative not absolute !
Five Dimensions of National Culture
1. Individualism / collectivism
behavior towards the group

2. Uncertainty avoidance
the need for structure

3. Masculinity/femininity
behavior according to gender

4. Power distance
how a society handles inequalities

5. Long Term Orientation
virtue: thrift and perseverance
NOTE: These are relative not absolute !
Comparing National Cultures
Communication Styles
1. High context: Shared understanding
Importance of socialising to build trust
Avoid direct criticism: Loss of face

2. Low context: Explicit information
Separation of business and personal life

Open expressions and criticisms

Origin: Geography and climate
Three Key Massages

:
Importance of Flexibility & Adaptability

1. When you are in Rome,
do as the Romans do.
2. Your common sense is not
always other’s one.

3. Put yourself in another’s place.
Five Keys to Success in Japan
1. Show Respect and Humility.
2. Recognize the Positive.
3. Be Patient.
4. Embrace Ambiguity.
5. Suspend Disbelief
Session 2
Evaluate Yourself

name:

Please mark only one response per question.

Individualism versus Collectivism
5 (Strongly agree), 4 (Agree), 3 (Undecided), 2 (Disagree), 1 (Strongly Disagree)

Uncertainty avoidance
5 (Strongly Weak), 4 (Weak), 3 (Undecided), 2 (Strong), 1 (Strongly Strong)

Masculinity versus Femininity
5 (Strongly agree), 4 (Agree), 3 (Undecided), 2 (Disagree), 1 (Strongly Disagree)

Power distance
5 (Strongly strong), 4 (strong), 3 (Undecided), 2 (weak), 1 (Strongly weak)

Short-Term versus Long-Term
5 (Strongly Short), 4 (Short), 3 (Undecided), 2 (Long), 1 (Strongly Long)
Make Your Pentagon

Masculinity

name:
Make Your Pentagon

Masculinity

name: Hideyuki
Session

3

es no
Discussion

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2013 6-6 a difference is a source of creation

  • 2. “The Customer is God.” Iratshai-mase ! (welcome) Smiling cheerfully !
  • 3.
  • 4. Opposite driving directions drives on right drives on left
  • 6. How to write an address. Macro ⇒ Micro Zip code ⇒State/Region ⇒City/Town ⇒Street Address 062-8605, Sapporo, Toyohira-ku, Asahi-machi, 4-1-40 Micro ⇒ Macro Street Address ⇒City/Town ⇒State/Region ⇒Zip code 4-1-40, Asahi-machi, Toyohira-ku, Sapporo, 062-8605
  • 7. Opposite directions in a toilet Wall Wall
  • 8. National Culture Influencing Business company Business Environment National Culture
  • 9.
  • 10. Five Dimensions of National Culture 1. Individualism / collectivism 1. Individualism / collectivism behavior towards the group 2. Uncertainty avoidance the need for structure 3. Masculinity/femininity behavior according to gender 4. Power distance how a society handles inequalities 5. Long Term Orientation virtue: thrift and perseverance NOTE: These are relative not absolute !
  • 15. Hofstede Scores: Five Dimensions femininity
  • 17. Five Dimensions of National Culture 1. Individualism / collectivism behavior towards the group 2. Uncertainty avoidance the need for structure 3. Masculinity/femininity behavior according to gender 4. Power distance how a society handles inequalities 5. Long Term Orientation virtue: thrift and perseverance NOTE: These are relative not absolute !
  • 18. Five Dimensions of National Culture 1. Individualism / collectivism behavior towards the group 2. Uncertainty avoidance the need for structure 3. Masculinity/femininity behavior according to gender 4. Power distance how a society handles inequalities 5. Long Term Orientation virtue: thrift and perseverance NOTE: These are relative not absolute !
  • 19. Five Dimensions of National Culture 1. Individualism / collectivism behavior towards the group 2. Uncertainty avoidance the need for structure 3. Masculinity/femininity behavior according to gender 4. Power distance how a society handles inequalities 5. Long Term Orientation virtue: thrift and perseverance NOTE: These are relative not absolute !
  • 20. Five Dimensions of National Culture 1. Individualism / collectivism behavior towards the group 2. Uncertainty avoidance the need for structure 3. Masculinity/femininity behavior according to gender 4. Power distance how a society handles inequalities 5. Long Term Orientation virtue: thrift and perseverance NOTE: These are relative not absolute !
  • 22. Communication Styles 1. High context: Shared understanding Importance of socialising to build trust Avoid direct criticism: Loss of face 2. Low context: Explicit information Separation of business and personal life Open expressions and criticisms Origin: Geography and climate
  • 23. Three Key Massages : Importance of Flexibility & Adaptability 1. When you are in Rome, do as the Romans do. 2. Your common sense is not always other’s one. 3. Put yourself in another’s place.
  • 24. Five Keys to Success in Japan 1. Show Respect and Humility. 2. Recognize the Positive. 3. Be Patient. 4. Embrace Ambiguity. 5. Suspend Disbelief
  • 26. Evaluate Yourself name: Please mark only one response per question. Individualism versus Collectivism 5 (Strongly agree), 4 (Agree), 3 (Undecided), 2 (Disagree), 1 (Strongly Disagree) Uncertainty avoidance 5 (Strongly Weak), 4 (Weak), 3 (Undecided), 2 (Strong), 1 (Strongly Strong) Masculinity versus Femininity 5 (Strongly agree), 4 (Agree), 3 (Undecided), 2 (Disagree), 1 (Strongly Disagree) Power distance 5 (Strongly strong), 4 (strong), 3 (Undecided), 2 (weak), 1 (Strongly weak) Short-Term versus Long-Term 5 (Strongly Short), 4 (Short), 3 (Undecided), 2 (Long), 1 (Strongly Long)