Competing with Giants
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A nascent insight into an HBR article which told about competing with Giant organisations.
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Competing with Giants
- 1. Competing with GIANTS Survival Strategies for Local Companies in Emerging Markets By Suraj Baliga
- 2. Introduction • Barrier’s Fall - Opportunity grows • Consumer Point - More Choices • Local Companies - Death Sentence
- 3. Dominant
- 4. Foreign Rivals • Financial Resources • Advance Technology • Superior Products • Powerful Brands • Seasoned Marketing and Marketing Skills Survival At Stake!!
- 5. 3 - Ways out • Government • Partner • Sell and Leave
- 6. Other Ways Exist • Vist in Russia Vs • Compaq • Shanghai Jahwa in China •Unilever Others Jollibee Foods - Phillipines Cemex - Mexico
- 7. Aligning Assets with Industry Characteristics
- 8. 1980’s • Bajaj •Honda Technology Independent Quality Minded Brand appeal Did not want Success in Thailand and Malaysia
- 9. What Could Bajaj Do?
- 10. Closer Look • Honda’s Advantage • Honda’s Customer Base • Scooter Industry • Mature • Stable Industry
- 11. What Customers Wanted Honda Bajaj •Cheap •Sleek design • Low Cost •Rugged • Durable •Service •Outlets in Machines Network Major Cities •Distribution • Maintenance System
- 12. What Did Bajaj Do? • No to Partnership • fortify existing competitive assets • beefed up distribution • R&D • Braced for Impact
- 13. And So They Came.. •Honda with local producer • 11% of Indian Scooter Market •Stabilizes
- 14. Impact •Bajaj - 77% •But!! •Honda pulled out in 1998 from Scooter Manufacturing equity joint venture
- 15. What Bajaj Taught Us • Every Manager Must ask • How strong pressure to globalize your industry • How internally transferable are your company’s assets
- 16. What It Gives • Strength of your Multinational Rivals • Assess assets effectiveness gives insight
- 17. Pressure Of Globalization • Spectrum 1 : BIG Fixed Costs for development Sales in Capital Equipment Multiple Markets Marketing Distribution
- 18. Spectrum 2 • Demand of Local Consumers Success • Relationship With Customer • Consumer Preferences Multinationals • Standardized Products • Transportation Costs
- 19. Spectrum 3 : Middle Spectrum • International Sales • Local Preferences
- 20. Managers Thinking On Spectrum • Strength & Weakness • Similar Industries Different Spectrum
- 21. Next Step •Spectrum Analysis - DONE •Evaluation of Competing assets •(Strength in home market)
- 22. Competitive Asset Of Bajaj • Local Distribution Network • Government Relationship Defensive • Products with localization
- 23. How can it be advantages to us • Low Cost Raw Material • Expertise • More Attention • More Common • Transferable assets • Market Condition • More Success
- 24. Strategic Thinking • Transferable Assets • Globalization Pressure
- 25. • IF • Globalization Pressure Weak • Non Transferable Assets • Then • Defensive Against Multinational COMPANY DEFENDER
- 26. • IF • Globalization Pressure Weak • Transferable Assets • THEN • May Succeed in other limited Markets COMPANY EXTENDER
- 27. • IF • Globalization pressure strong • Only home assets • THEN • Bigger Challenges • Depend’s on ability to restructure Value Chain COMPANY DOGER
- 28. • IF • Transferable Assets • THEN • Can Compete at global level COMPANY CONTENDER
- 30. Thank You