Information processing – Atkinson-shriffrin model of information processing

1. Information Processing – Atkinson – Shriffrin
Model 1968-1971 (Storage and Tranfer
model)
Suresh Babu G
Asst. Professor in General Education
CTE, CPAS Paippad

2. Information Processing
Information processing is a cognitive activity in
which human nervous system receives an
input of information through sense organs,
transformed it, stored it, and retrieved it when
needed.

3. • The information processing approach to
understand human memory is based on the
functioning of digital computers that takes items
of information in; processes them in steps; and
then produce an output.
Information Processing

4. • According to information processing theory,
human memorization process involves three
tasks:
1. Encoding : the process through which
information is converted into a form that can be
entered into memory.
2. Storage : the process through which
information is retained in memory over varying
periods of time.
3. Retrieval : the process through which the
information stored in memory is located and
accessed when it is needed.
Information Processing

5. Atkinson – Shriffrin Model

27. END