Susan Borst

Greater New York City Area United States

Director of Industry Initiatives - IAB (Interactive Advertising Bureau)

Advertising / Marketing / PR

A True Proponent of Today's Modern Media Mix for Brands... - 20+ years at leading NYC traditional creative ad agencies working in Account Management and Strategic Business Planning on leading brands from Procter & Gamble, Pfizer, Verizon Wireless and more. - At IAB, Susan works closely with hundreds of digital publishers/platforms and technology providers to identify best practices and to set industry guidelines for digital advertising, leading the Social Media, Content Marketing, Native Advertising, B2B and Game Advertising committees. (see below examples of output.) - Recent speaking engagements include OMMA Native, Business Insider Ignition, SXSW and Social Media Week in NYC and Chica...