Personal Information
Entreprise/Lieu de travail
Greater New York City Area United States
Profession
Director of Industry Initiatives - IAB (Interactive Advertising Bureau)
Secteur d’activité
Advertising / Marketing / PR
À propos
A True Proponent of Today's Modern Media Mix for Brands...
- 20+ years at leading NYC traditional creative ad agencies working in Account Management and Strategic Business Planning on leading brands from Procter & Gamble, Pfizer, Verizon Wireless and more.
- At IAB, Susan works closely with hundreds of digital publishers/platforms and technology providers to identify best practices and to set industry guidelines for digital advertising, leading the Social Media, Content Marketing, Native Advertising, B2B and Game Advertising committees. (see below examples of output.)
- Recent speaking engagements include OMMA Native, Business Insider Ignition, SXSW and Social Media Week in NYC and Chica...
Mots-clés
content marketing
iab
edelman berland
digital trends
native advertising
consumer research
digital advertising
sponsored content
technology
social media
digital marketing
user generated content
ugc
reviews
crowd-sourcing
Tout plus
- Présentations
- Documents
- Infographies