Strategy, new media and winning campaigns
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My presentation at a workshop for 100 Soith Asian youth activists in Sri Lanka.
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Strategy, new media and winning campaigns
- 1. STRATEGY, NEW MEDIA AND WINNING CAMPAIGNS SUSANNAH VILA @SZVILA
- 2. ROADMAP 1. WHAT’S WORKED RECENTLY? 2. HOW DOES IT WORK? 3. TOOLS AND TACTICS 4. APPLYING IT TO YOU
- 3. AN UNPOPULAR NEW LAW... #INTERNET NECESARI NATIONAL, LEGISLATIV ADVOCACY
- 4. GETS REPEALED DECISION- CITIZENS MAKERS PARTNERS NATIONAL, LEGISLATIV ADVOCACY
- 6. OTHER TYPES OF CAMPAIGNS ?
- 7. WHAT DO THEY ALL HAVE IN COMMON? THEORY OF CHANGE
- 9. THEORY OF CHANGE 1. WHAT CHANGE DO WE WANT?
- 10. THEORY OF CHANGE 1. WHAT CHANGE DO WE WANT? 2. WHO HAS THE RESOURCES TO CREATE THAT CHANGE?
- 11. THEORY OF CHANGE 1. WHAT CHANGE DO WE WANT? 2. WHO HAS THE RESOURCES TO CREATE THAT CHANGE? 3. WHAT DO THEY WANT?
- 12. THEORY OF CHANGE 1. WHAT CHANGE DO WE WANT? 2. WHO HAS THE RESOURCES TO CREATE THAT CHANGE? 3. WHAT DO THEY WANT? 4. WHAT DO WE HAVE THAT THEY WANT?
- 13. THEORY OF CHANGE MESSAGE/ STORY AUDIENCE TARGET ACTION TIMELINE
- 14. THEORY OF CHANGE MESSAGE/STORY
- 15. THEORY OF CHANGE MESSAGE/STORY CRISITUNI TY
- 16. THEORY OF CHANGE MESSAGE/STORY CRISITUNI TY CRISIS + OPPORTUNIT Y
- 17. THEORY OF CHANGE MESSAGE/STORY AUDIENCE THE ONLY WAY TO CRAFT MESSAGES THAT INSPIRE ACTION IS BY KNOWING YOUR AUDIENCE
- 18. THEORY OF CHANGE MESSAGE/STORY AUDIENCE TARGET
- 19. REMEMBER THIS? DECISION- CITIZENS MAKERS PARTNERS
- 20. THEORY OF CHANGE MESSAGE/STORY AUDIENCE TARGET ACTION WHEN PEOPLE PAY ATTENTION, know how to convert INTEREST –> ACTION (DONT WASTE TIME)
- 21. THEORY OF CHANGE MESSAGE/STORY AUDIENCE TARGET ACTION TIMELINE PUBLIC GOALS VS PRIVATE GOALS
- 22. NOW YOU BIT.LY/ONLINETOOLTRAINING BIT.LY/PLANYOURCAMPAIGN
- 23. THANKS FOR LISTENING! TWITTER: @SZVILA WWW.SUSANNAHVILA.CO M
Notes de l'éditeur
- 1. Why are you here - who wants to tell us first what brought them here and hwat they hope to get out of it\n2. Raise your hand if you are on Twitter, on Facebook, on Foursquare, running a campaign right now? \n
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- The hashtag galvanized people and connected them with one another. Each tweet was like a signature on a petition, and when the organizers took those tweets to lawmakers, it worked In exactly the way you’d want a petition to – they repealed the law. \n\nTHIS ONE IS ABOUT PUSHING LEGISLATION AND NATIONAL\n\n
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- (Discuss)\nAdvocacy, Education / Awareness\n
- HOW WILL THE ACTIONS YOU HOPE TO SPARK BRING ABOUT THE CHANGE YOU WANT TO SEE\n
- HOW WILL THE ACTIONS YOU HOPE TO SPARK BRING ABOUT THE CHANGE YOU WANT TO SEE\n
- HOW WILL THE ACTIONS YOU HOPE TO SPARK BRING ABOUT THE CHANGE YOU WANT TO SEE\n
- HOW WILL THE ACTIONS YOU HOPE TO SPARK BRING ABOUT THE CHANGE YOU WANT TO SEE\n
- HOW WILL THE ACTIONS YOU HOPE TO SPARK BRING ABOUT THE CHANGE YOU WANT TO SEE\n
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- word of mouth test, identifiable character, simple enough story\nTargeted message (s) that speaks to specific constituencies\nWOM-ready? can it survive telephone game?\n\n
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- What other individuals and organizations share our goals and work to achieve them?\nWho works to either oppose our goals or maintain the status quo?\nWhat other individual organizations work on similar or related issues?\nWhat are the strengths and weaknesses of other organizations in the field?\nWhy is the organization uniquely qualified to achieve this goal? What particular assets do we bring to the field?\n\n\n
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- What kinds of things have you seen people ask for in campaigns? Know that you know youre audience, you know what will pressure them to move the best-- phone calls? showing up to their office? letters? emails? make a long list on the wall.\n
- you have your public goals, i.e. problem ur trying to solve. And you have your private goals, i.e. how many new supporters/members will you recruit in x months?\n\ntiming message -- creating moments or leveraging existing moments? \n
- Workshops - into groups of 3/4. then back to discuss in front of everyone...group discussion - what are your campaigns, fill out a campaign planning worksheet together. \n
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