Presentation on Steve Jobs life and achievements. Apple Competitors, Market, Revenue

1. Presentation
SteveJobs
Guided by
Dr. Eckhard Schueler-Hainsch
Presented by
Sayali Wable (so565607) & Suyash Rewale (so565581)
21.11.2018
HTW Berlin | Automotive Management I

2. Table of content
1.The founder & History of Steve Jobs
2.Major innovation
3.Competitive situation in starting stage
4.Market entry
5.Development of the Apple Inc. during the leadership of Steve Jobs
6.Competitive situation of the Apple Inc. today
7.Biggest challenges for Apple Inc. today !
8.Future

3. Table of content
1.The founder & History of Steve Jobs
2.Major innovation
3.Competitive situation in starting stage
4.Market entry
5.Development of the Apple Inc. during the leadership of Steve Jobs
6.Competitive situation of the Apple Inc. today
7.Biggest challenges for Apple Inc. today !
8.Future

4. 1955
1972
Childhood
Feb 24th 1955 : Born in san Francisco, California,
1967 : Jobs family shifted to Mountain View
1968 : Jobs was given a summer job at Hewlett Packard
1969 : Jobs meets Steve Wozniak
Homestead High
Graduated from high school and Enrolled
at Reed College in Portland, Oregon
1972 : Steve and Woz build 'blue boxes’
1974 : First Job at Atari & trip to India.
Source: Stevejobsbio.weebly
1

5. Steve and Woz build 'blue boxes 1
Wozniak´s "blue box"
1983 - Steve at the IBM HQ
1976 - Woz, Jobs and an Apple I
The founder..History of Steve Jobs
1984 - Steve Jobs poses with Macintosh
Source: All images : https://allaboutstevejobs.com/pics
2

6. 1955
1972
1976
2011
Childhood
Feb 24th 1955 : Born in san Francisco, California,
1967 : Jobs family shifted to Mountain View
1968 : Jobs was given a summer job by Bill Hewlett
- 1969 : Jobs meets Steve Wozniak
Homestead High
Graduated from high school and Enrolled
at Reed College in Portland, Oregon
1972 : Steve and Woz build 'blue boxes’
1974 : First Job at Atari & trip to India.
Apple Inc.
- 1976 : Woz and Steve show the early Apple I
board at the Homebrew Computer Club
- Apple Computer Inc. is incorporated by Steve
Jobs, Steve Wozniak and Ron Wayne
- 1977 : Apple II
The End
Steve Jobs passing is
announced
Source: PNG net.com
Source: Stevejobsbio.weebly
3

7. Apr 1977 - Steve Jobs by the Apple stand at West Coast Faire
1983 – John Skulley joins Apple
Jun 1978 - Steve and his daughter Lisa
1977 : Apple makes a huge sensation at the West Coast
Computer Faire with a prototype Apple II
Way of Management
- Steve spent months preparing for his product intros and
other public appearances, and rehearsed them
exhaustively.
- He could get pretty petulant if some technical aspect
went wrong.
- Job's style of honest criticism
Personal Life
-Steve's ex-girlfriend Chris-Ann Brennan gives birth to
their daughter Lisa. Steve however refused to
acknowledge he is the father
Steve Jobs (Person, Life, Way of Management)
Source: https://www.fastcompany.com/3044205/5-surprising-insights-about-steve-jobs-management-style
4

8. Table of content
1.The founder & History of Steve Jobs
2.Major innovation
3.Competitive situation in starting stage
4.Market entry
5.Development of the Apple Inc. during the leadership of Steve Jobs
6.Competitive situation of the Apple Inc. today
7.Biggest challenges for Apple Inc. today !
8.Future

9. Major innovation
“Apple I, Rising” 1976-1985
1. The Apple I credited as the first personal computer to be sold in fully
assembled form & the first personal computer to use a keyboard.
2. In technical terms, this was the first single-board, microprocessor based
microcomputer. It included a central processing unit (CPU), RAM, and basic textual-
video chips.
3. It could use a TV as the display system, then showing only text. Many machines at that time had no display
at all. With the Apple I, text appeared on screen then a fairly slow rate at 60 characters per second.
4. Jobs and Wozniak then took their new computer to the companies they were familiar with Hewlett-Packard
and Atari but neither saw much demand for a “personal” computer. Sitting in Jobs’ bedroom in Los Altos,
California, Jobs proposed that he and Wozniak start their own company to sell the devices.
5. It went on sale in July 1976 at a price of $666.66
5

10. Table of content
1.The founder & History of Steve Jobs
2.Major innovation
3.Competitive situation in starting stage
4.Market entry
5.Development of the Apple Inc. during the leadership of Steve Jobs
6.Competitive situation of the Apple Inc. today
7.Biggest challenges for Apple Inc. today !
8.Future

11. Competitive situation in starting stage
1. Two major competitors: Commodore and Tandy. Both companies introduced a
computer the same year as the original Apple II, i.e., in 1977.
2. Tandy outsold the Apple II with its TRS-80.
3. Four years later in August 1981, IBM introduced its first personal computer to the
marketplace priced at $1,565
4. IBM had a formidable product launch, including a sophisticated TV ad campaign that
used a Charlie Chaplin-esque figure who became the mascot for IBM PCs
5. Apple publicly welcomed IBM into the fray, running a full-page ad in the Wall Street
Journal with a headline that read, “Welcome IBM. Seriously.”
6. Three years later (in 1984), Apple introduced the Macintosh. The two main competitors
then were Microsoft and Commodore again.
7. IBM remained an important competitor to Apple during the Macintosh years. However,
even though Microsoft were not selling computers, the Macintosh’s true competition
was Windows, that could run on IBM hardware, but also on the many clones and
compatibles (Compaq, Dell)
Radio Shack TRS-80
Source: Oldcomputers.net
Source: Oldcomputers.net
Commodore PET
6

12. Table of content
1.The founder & History of Steve Jobs
2.Major innovation
3.Competitive situation in starting stage
4.Market entry
5.Development of the Apple Inc. during the leadership of Steve Jobs
6.Competitive situation of the Apple Inc. today
7.Biggest challenges for Apple Inc. today !
8.Future

13. Apple I (March 1976)
Apple II (April 1976)
- Wozniak and Jobs show the first board for the Apple I at the Homebrew Computer Club.
- System specs included a 1 MHz 6502 CPU, 4 Kb of RAM (expandable to 8 Kb), and BASIC
on cassette tape.
- From a humble beginning in Jobs' garage, Apple Computer continued to grow.
- They show the Apple II at the West Coast Computer Fair at $1298 with 4Kb
RAM and $2638 with 48Kb RAM
- System specs included a 1.0 MHz MOS 6502, 4K min to 48K max of RAM,
Display 280 X 192, 40 X 24 text - 6 colors maximum
Steve Jobs sold his Volkswagen Microbus and Steve Wozniak sold his HP-65 calculator to finance its creation.
7
Image Source: oldcomputers.net
Image Source www.iconfinder.com
Source: oldcomputers.net, softschools.com
Market entry

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Table of content
1.The founder & History of Steve Jobs
2.Major innovation
3.Competitive situation in starting stage
4.Market entry
5.Development of the Apple Inc. during the leadership of Steve Jobs
6.Competitive situation of the Apple Inc. today
7.Biggest challenges for Apple Inc. today !
8.Future

15. Development of the Apple Inc
Apple’s
early years
1955-1985 NeXT
Pixar and
wilderness
1986-1996
Rebuilding
1997-2004
1976-77
Apple I & Apple II
1979
GUI (Mouse)
1980
apple III
1980
Apple gone public
$200 m
1983
Lisa computer
1984
"Hello, I am Macintosh
1986
Bought Pixar
1988
NeXT Cube
1992
OS NeXTSTEP
1995
Toy Story (Pixar and Disney)
Rises $1.2b
1996
Apple takeover NeXT
1997
Interim CEO
1998
Say hello to iMac
1999
iBook iMovie &
Digital hub 2000
CEO
2001
iPod
2003
Online iTunes Music Store2004
iPod world's best-selling MP3 player
2005
Mac mini, iPod shuffle
2006
MacBook Pro
2007
Welcome to iPhone2007
Apple Computer Inc.
to Apple Inc. 2008
MacBook Air
open platform for app-store
2009
iPad Introduction
The Big
Apple
2005-2011
8
Source: allaboutstevejobs.com

16. Apple Inc.
iPhone
iPad
Mac
Other Products
Services
$0.000 $10.000 $20.000 $30.000 $40.000
$37.186
$4.089
$7.411
$4.234
$9.981
$ Billion
Apple 2018 Q4 Sales
$7
$19
$68
$215
$265
$0
$50
$100
$150
$200
$250
$300
1997 2006 2010 2016 2018
Revenueinbillon
Years
20 years of Apple
America
Europe
Greater China
Japan
Asia
$0.000 $10.000 $20.000 $30.000
$27.520
$15.380
$11.410
$5.160
$3.430
$ BILLION
2018 Q4 Market Revenue
Apple just became America’s first trillion-dollar company (2017)
9Source: macworld.co.uk,
businessinsider.de, statista.com

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Table of content
1.The founder & History of Steve Jobs
2.Major innovation
3.Competitive situation in starting stage
4.Market entry
5.Development of the Apple Inc. during the leadership of Steve Jobs
6.Competitive situation of the Apple Inc. today
7.Biggest challenges for Apple Inc. today !
8.Future

18. Competitors
10
Image source: official websites of listed companies
Source: owler.com, eskify.com, marketing91.com

19. Apple Inc.
9Source: www.statista.com/statistics/234529/comparison-of-apple-and-google-revenues/
uk.businessinsider.com/apple-iphone-revenue-vs-competitors-total-revenue-2015-9?IR=T
Revenue comparison in 2007
Apple’s iPhones revenue compared to total revenue of tech companies (in bn U.S. $)
• Apple • Google • Alphabet • Microsoft

20. Competitiveness
Innovative Products & Brand
• Long-established reputation for innovative products
• Developed the graphical user interface
• Introduced new levels of performance for smartphones and
they have most beautiful and sleek products
Research and development
• Not only does it currently spend a lot, but the
amount that it's spending continues to grow:
11Image source: mbtskoudsalg.com
Image source: fool.com
Source: fool.com
Strong Integrated Supply Chain
• The advantage of strong ecosystem of suppliers, developers
and business partners.
• Owns chip manufacturers and follows extremely strict
software standards and operates its own stores.
Premium Pricing Strategy
• Premium prices for its products and minimizes discounts to
wholesalers to keep prices consistent across the market.
• Use of high prices to reinforce the perception of added value
and maintain profitability.

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Table of content
1.The founder & History of Steve Jobs
2.Major innovation
3.Competitive situation in starting stage
4.Market entry
5.Development of the Apple Inc. during the leadership of Steve Jobs
6.Competitive situation of the Apple Inc. today
7.Biggest challenges for Apple Inc. today !
8.Future

22. Biggest challenges
• Technology challenges
 Judging from the features of iPhone 4S, Apple’s radical innovation
machine seems to be running out of steam.
 New phone has marginal improvement in both terms of physical
and technological capabilities
12Image source: apple.de
Source: forbes.com, variety.com
• Leadership challenges
 Leadership transition cast cloud of uncertainty over its
future
• Competition challenges
 Nokia to research in motion to Hewlett-Packards – that
has tries to challenge apple have been trashed
 Challenges for iPad & iPhone – Amazon, Google
• Economy challenges
 Though apple enjoys a strong brand its sales are sensitive to
impending down turn, especially in Europe.
 Trump to Apple: Just Move All Your Manufacturing to the U.S.
(share price fall to down 20 percent from its 52-week high )

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Table of content
1.The founder & History of Steve Jobs
2.Major innovation
3.Competitive situation in starting stage
4.Market entry
5.Development of the Apple Inc. during the leadership of Steve Jobs
6.Competitive situation of the Apple Inc. today
7.Biggest challenges for Apple Inc. today !
8.Future

24. Future
From our perspective
• Better machine learning – health, gesture controls
13
Image source : progettoitalianews.net
• Apple will collaborate with automotive manufacturers to
develop self driving software
• They will extend their portfolio to the others areas like
energy sector
• What do think about next cellphones ?

25. Future (ProjectTitan)
The rumor, that apple is running secretly project to
developing electric car and reportly known as project titan.
Undoubtedly, this would be one of the biggest surprises in
the coming years among the top future apple products that
could be launched by Apple.
Many recent reports have suggested that Apple is
gathering a team to build its own electric car and
consulting car building experts in this regard.
The recent news from the Wall Street Journal has reported
that Apple has plans to implement the self-driving
technology built using sophisticated vehicle software.
Reliable Apple analyst Ming-Chi Kuo also believes that
Apple is still working on an Apple Car that will launch
between 2023 and 2025.
14
Image source : exploredia.com
Source: exploredia.com, macrumors.com

26. References
15
Ashraf Eassa. 2018. 2 Advantages Apple Has Over the Competition. [ONLINE] Available at: https://www.fool.com/investing/2018/07/23/2-advantages-apple-has-over-the-competition.aspx. [Accessed
20 November 2018].
Elliot | Business. 2017. 10 Of Apple’s Biggest Competitors. [ONLINE] Available at: http://eskify.com/10-apples-biggest-competitors. [Accessed 20 November 2018].
Exploredia Team - Read more at:. 2016. Top 10 Future Apple Products Read more at:. [ONLINE] Available at: https://exploredia.com/top-10-future-apple-products/. [Accessed 20 November 2018].
Hitesh Bhasin. 2017. Top 11 Apple Competitors. [ONLINE] Available at: https://www.marketing91.com/apple-competitors/. [Accessed 20 November 2018].
JANKO ROETTGERS. 2018. Trump Says Apple Should Rebuild Manufacturing in the U.S. to Avoid Tariffs. [ONLINE] Available at: https://variety.com/2018/digital/news/trump-apple-us-manufacturing-
1202933299/. [Accessed 20 November 2018].
Jeff Dunn. 2016. It’s been 20 years since Apple re-hired Steve Jobs. [ONLINE] Available at: https://www.businessinsider.de/apple-growth-since-steve-jobs-chart-2016-12?r=US&IR=T. [Accessed 20
November 2018].
Karen Haslam. 2018. Apple Q4 2018 financial results. [ONLINE] Available at: https://www.macworld.co.uk/news/apple/apple-financial-results-3581769/. [Accessed 20 November 2018].
MacRumors Staff. 2018. Apple Car. [ONLINE] Available at: https://www.macrumors.com/roundup/apple-car/. [Accessed 20 November 2018].
oldcomputers.net. 2018. Apple II. [ONLINE] Available at: http://oldcomputers.net/appleii.html. [Accessed 20 November 2018].
Owler.com. 2018. Apple. [ONLINE] Available at: https://www.owler.com/company/apple. [Accessed 20 November 2018].
Panos Mourdoukoutas. 2011. Apple's four challenges. [ONLINE] Available at: https://www.forbes.com/sites/panosmourdoukoutas/2011/10/05/apples-four-challenges/#73de363a149e. [Accessed 20
November 2018].
Romain Moisescot. 2018. Timeline of Steve Jobs. [ONLINE] Available at: https://allaboutstevejobs.com/bio/timeline. [Accessed 20 November 2018]
Softschools.com. 2018. Timeline of Steve Jobs. [ONLINE] Available at: http://www.softschools.com/timelines/steve_jobs_timeline/462/. [Accessed 20 November 2018].
statista.com. 2018. Revenue of Apple by geographical region from the first quarter of 2012 to the 4th quarter of 2018. [ONLINE] Available at: https://www.statista.com/statistics/382175/quarterly-
revenue-of-apple-by-geograhical-region/. [Accessed 20 November 2018].
The Pop History Dig, LLC. 2018. Apple, Rising. [ONLINE] Available at: http://www.pophistorydig.com/topics/early-apple-1976-1985/. [Accessed 20 November 2018].

27. Think different

28. Thank You
Stay hungry, Stay foolish