Job Description - Customer Delight & Process Manager
1. Job Description – Customer Delight Manager
Job Title: Customer Delight Manager
Job Holders Name: Swapnil Sharma
Department: Customer Relations
Position Type: Full-time
Reporting To: CEO / MD
Reporting Staff: Customer Relations Manager, Customer Care Manager
Responsible on absence CRM Sales & After Sales
Responsible on absence others CRM Sales & After Sales
Job Description:
1. Primary Responsibilities:
a) Customer Relations Management Planning
Conduct annual planning and budgeting for the customer relations department (both Sales and
Service) in alignment with Audi India goals and the dealership senior management
Define customer relationship programs and key initiatives for Sales and Service divisions in
association with the dealership senior management to achieve customer satisfaction index at
the dealership
Maintain database of customers as A/B/C in order of their importance from a potential revenue
generation perspective
b) CRM Oversight and Complaints Management
Track and monitor customer relations initiatives and provide guidance and course corrections
to ensure high effectiveness of the CR programs and initiatives
As a key owner for all the customer relation processes, ensure seamless integration of customer
interactions and information flow across all customer touch points
Conduct internal meetings with the customer relations team and senior Sales, Service and
Marketing team to create action plans, allocate responsibilities and set internal deadlines for
driving key CR initiatives
Analyze customer satisfaction levels and define customer specific plans to ensure delight for all
current and prospective customers
2. Maintain database of existing customers and run an efficient program to engage them for
reference sell as well as for overall revenue generation
Provide quality feedback and update to the dealership management and the sales team on the
overall quality of customer interactions and highlight issues if any
Track progress and resolution of customer complaints at a fortnightly / monthly duration
Ensure driving of My Audi registration through the customer relations team
Provide guidance and support to the CR team in ensuring appropriate escalation and resolution
of customer complaints by coordinating with relevant department heads.
Conduct CSS analysis and drive Kundentish meeting regularly as per Audi India guidelines
Conduct Sales ConsultantService Advisor wise root cause analysis regularly to identify gaps in
process quality which impact customer satisfaction
c) Customer Relations Performance Tracking
Maintain and monitor Sales and Service divisions customer relations department KPIs
(including CSS) for business analysis and forecasting
Monitor and own all customer satisfaction process in sales and service, and ensure high
performance for the dealership on all customer satisfaction scores
Conduct regular reviews of CSS and PSF with the Sales and Service senior management and
highlight areas of concern and define an overall action plan
Monitor the implementation and effectiveness of planned customer specific initiatives
Independently engage with customers to take feedback and drive process improvement
Consolidate best practices across the industries around customer delight and drive new and
innovative initiatives
d) Organization
Champion the cause of customer delight by proactively planning customer relationship skill
development initiatives for the CR team and other customer facing staff
Ensure all performance management activities of the Customer Relations department are
completed timely and satisfactorily
e) Audits
3. Champion the adherence to process & infrastructure Audits with the help of appropriate
stakeholders
2. Measures (Reports):
Retail Standards Sales (RSS)
Retail Standards Aftersales (RSAS)
Dealership Ranking in CSS - Sales
Dealership Ranking in MSS - Sales
Dealership Ranking in CSS - Aftersales
Dealership Ranking in LiS Test - Aftersales
Customer complaints closed as a % of total customer complaints (Sales + Aftersales
Complaint Closing days (Sales + Aftersales)
No. of CDM initiatives towards customer delight
Customer Care Department Attrition
Kundentisch - Sales & Aftersales