8. Essential ideas
Much of the mass media aims to
PERSUADE the audience, either to
buy something, to support an idea,
etc.
9. Essential ideas
Much of the mass media aims to
PERSUADE the audience, either to
buy something, to support an idea,
etc.
10. Essential ideas
Persuasion involves any movement of the
audience from left to right or vice versa.
Strongly
Opposed
Moderately
Opposed
Slightly
Opposed
Neutral Slightly in
Favor
Moderately
in Favor
Strongly in
Favor
11. Essential ideas
As members of the audience, we
have to be careful and learn how to
identify propaganda techniques
that advertisers use.
12. Essential ideas
Although propaganda techniques
might not necessarily be harmful,
they can sometimes TRICK people
into believing what they advertise
even if they may be illogical.
15. “EXAMPLE
A mobile phone company might
claim that “everybody” is using
their network and so this might
mean that their service is better
than others.
16. 2.
TESTIMONIAL
uses a popular personality, a celebrity, or someone who has “high
credibility” to endorse the product even if they do not necessarily
have the credentials to do so
17. “EXAMPLE
Vilma Santos endorses a milk
brand and says that it is healthy
even though she may not
necessarily have examined the
milk herself.
19. “EXAMPLE
A newspaper editorial might say
that all politicians are corrupt
because some members of the
House of Representatives were
convicted of corruption.
21. “EXAMPLE
People might say that Manny
Pacquiao winning a boxing
match causes disaster in the
Philippines because for the past
years, natural and man-made
calamities occur after he wins a
fight.
25. “EXAMPLE
In a debate, a politician might say, “Why should we
worry about endangered animal species when
thousands of people are killed in automobile
accidents each year.”