This is the 13th episode of Digital Trends, it looks into the latest digital trends that both brands and consumers are currently engaging.
Here is the layout,
* “Òlòtūré” Copyright Infringement Allegations
* Trending Hashtags
* Topical Trends
* Tech Trends
* Marketing Trends
2. Background
Digital Trends
This document records the latest
digital trends that both brands and
consumers are currently engaging.
Below is the layout,
● “Òlòtūré” Copyright
Infringement Allegations
● Trending Hashtags
● Topical Trends
● Tech Trends
● Marketing Trends
3. Sources for this report are:
● AdAge
● Twitter
● GetDayTrends
● TrendHunter
● BellaNaija
● YouTube
5. There has been allegations on Ebonylife Films, the producers of
popular Netflix film “Òlòtūré”, by journalist, Tobore Ovuorie.
It all began after the investigative journalist made allegations of
copyright infringement towards Ebonylife Films, claiming that
“Òlòtūré” which follows the story of a young, naïve Nigerian
journalist who goes undercover to expose the shady underworld of
human trafficking is an adaptation of her life story which she wrote
as an article, “Inside Nigeria Ruthless Human Trafficking Mafia” that
was published on August 2014, by Premium Times.
Background
6. Tobore - Allegations
Multiple award-winning journalist Tobore
Mit-Ovuorie opens up on 2014 sex trafficking
report and looming legal battle with
'Oloture' producers.
Weeks after October 2, 2020, Netflix global
release of 'Oloture', Journalist, Tobore
Mit-Ovuorie took to Twitter with shocking
revelations.
The seasoned Nigerian journalist shared
thread after thread of tweets accusing the
film's producers of adapting her 2014
investigative report without getting her
express permission a claim EbonyLife CEO
Mo Abudu has repeatedly denied.
7. Mo Abudu - Response
Ebonylife Films responded to the
allegations with a statement claiming
that ‘Oloture’ is a “work of fiction and
was inspired by a variety of true
events”.
The CEO, Mo Abudu also addressed
the allegations in a video posted on
her official Instagram page where she
said that they sought and obtained
the right from Premium Times, the
owners of the story, and as such, had
fulfilled their legal obligation.
8. Tobore responds to Mo Abudu
Tobore Ovuorie who said she couldn’t initially view the video as she had been
blocked from viewing Mo Abudu’s Instagram page has now responded to the
video with a statement “to set the records straight for the sake of posterity.”
Tobore stated that the human trafficking investigation in her story upon which
“Òlòtūré” is based had commenced prior to her employment with Premium
Times. She insists that the film is not fiction nor about “several other faceless
journalists who had done what she did but did not publish their experiences”,
but is an adaptation of her work and life story and that it was made without her
express permission. “A movie about women victimization cannot end up creating
further victimization,” she wrote.
10. Most Tweeted 24hrs
This snapshot shows the most tweeted
topics in the past 24 hours.
#BlueCarpetxMew
#TheBlueCarpetShow
#PeckxBlueCarpetShow
These hashtags are a response to the
Blue Carpet Show for UNICEF Thailand
project. This is anchored around a variety
TV show to help disadvantaged children
in Thailand and across the world.
The 2021 edition of the show had top
asian artistes perform to entertain
audiences.
11. Most Tweeted 7days
This snapshot shows the most
tweeted topic in the past 7 days.
#PricelessJennieDay
Jennie Day is a Korean artiste and
this hashtag was a raised by fans for
the artiste birthday.
12. Longest Trending 24hrs
This snapshot shows the longest
trending topics in 24 hours.
#90DayFiance is a Reality TV show
about various couples and their
engagement journey between the
period of 90 days.
The most conversations about this
show comes from the couple Julia
and Brandon.
13. Longest Trending 7 days
This snapshot shows the longest
trending topics in the past 7 days.
#mufc Manchester United Football
Club, in their sunday match against
Liverpool scored 0-0.
However, MUFC still ranks 1st in the
Premier League 2021.
15. #Jibowu #Nigeria
This hashtag is a response to
the robbery attack on the
Techpreneur on Friday.
The hashtag highlights the
unsafe places in Lagos
Mainland, depending on the
time and area.
16. #David
A 22-yr-old Comp. Syst Engineer,
David Ntekim-Rex, was killed by
armed robbers in Jibowu area of
Lagos on Friday, 15th January 2021.
Information going round is that the
police were called, David hadn’t died
yet. The Nigerian police took pictures
instead & were more concerned with
why he, a tech guy, was carrying a
laptop.
18. LUCI - Smart Wheelchair
The LUCI smart wheelchair system, which can
help prevent crashes and falls.
The LUCI wheelchair system makes use of an
array of sensors that combine technologies such
as radar and computer vision, and draws its
power from wheelchair batteries. As the user
moves around in their wheelchair, the system
automatically detects potential collisions as well
as potential hazards such as drop-offs and
slopes, at which point it halts the chair.
LUCI plan is to bring technology-driven safety to
more wheelchair users.
19. Self-Sanitizing Door Handles
Cleaning commonly touched surfaces like door
handles is essential but still something of a hassle,
which is something this self-sanitizing door handle
aims to change.
The handle is achieved with a glass tube that's
accented by aluminum caps at the top and bottom
that hide UV light technology. The portion of the
handle that users come into contact with is covered
in a powdered photocatalytic coating that's sourced
from titanium dioxide.
Once the light is activated, the handle is capable of
destroying 99.8% of the bacteria and germs that
could be lingering on the surface,
21. LEBRON JAMES PARTS WAYS WITH COCA-COLA, POISED TO
BACK PEPSICO BRANDS
LeBron James is parting ways with Coca Cola Co. and is
poised to back rival brands from PepsiCo, according to a
report.
Coca-Cola is in the midst of a marketing overhaul that
includes putting every ad and media agency account
into review. Earlier today, Ad Age reported that the
beverage giant would sit out the Super Bowl for only the
second time since 2006.
As disclosed to Ad Age, James’ deal could extend to
trademark Pepsi-Cola. James has been with Coke since
2003, when he was 18 years old, and has frequently
been involved in advertising for Coke-owned Sprite,
often in ads created by Wieden+Kennedy.
22. AMAZON WILL LET COMPANIES BUILD
VOICE ASSISTANTS ON ALEXA
Amazon.com Inc. is offering other companies the
ability to use the building blocks of the Alexa digital
assistant for their own automated versions, the latest
effort to embed the company’s voice software into
other devices.
Fiat Chrysler Automobiles NV will be the first to use
Alexa Custom Assistant, relying on Amazon-built
speech recognition and other software to power the
automaker’s in-car tools, Amazon said Friday in a
statement.
The retail and technology giant also invited other
companies to customize the underlying Alexa
system with their own wake word, voice and unique
capabilities.
