Social Media for Not For Profit Organisations

1. Fundraising
and Promoting

2. • Why use Social Media for
fundraising and promoting
events?
Facebook
Twitter

3. Use Social Media

4. Use Social Media

5. Why Social Media

6. Make it EASY

7. Make it FUN

8. Fundraising and
Event
Promoting

9. What is Facebook?
Worldwide Facebook Users – 901 million
Australian Facebook Users - 13 million
Nearly 37% of Facebook Users in AUS are over 34
AUS women aged 55 and over are the fastest
growing Facebook demographic.
Australian users spend around 30 hours a month
AUS leads the world in time spent on social media

10. Facebook 101
• Two main types:-
• Personal Profiles = Friends
• Business Pages = Fans
• Each has two main areas:-
• News Feed (what you see)
• Wall/Timeline (what others see)

11. Facebook 101
• Administrators need to have
their own personal Facebook
Profile in their real name.
• Used to ‘invisibly’ Access the
organisation’s Facebook Page.

12. ‘Personal’
Profile
• Personal account is called a PROFILE and it collects
FRIENDS
• Your Wall/Timeline is used to display your status
updates to selected FRIENDS
• Your status updates will display in selected FRIENDS’
News Feeds
• A News Feed (‘Home’) is where YOU read your
FRIENDS’ status updates

13. ‘Business’ Page
• A user can create BUSINESS PAGES that collects
LIKES (aka FANS)
• Your Business Page Wall/Timeline is used to
display Business updates to FANS
• Your Business News Feed (‘Home’)
is where YOU read updates from
other Pages that your Page ‘Likes’

14. Page Ideas
• Create and share Facebook Events;
• Install a Fundraising App on your Page;
• Run “Matching” Campaigns;
• Sell actions eg ‘every LIKE on a
Page, the Page will donate $1’
• ‘Sell / Auction’ products;
• Reward Donors by mention.

15. Page Apps
To Promote Events
• Facebook Events
• http://apps.facebook.com/eventbritet
• http://new.livestream.com

16. Page Apps
To Fundraise:-
• http://www.facebook.com/FundRazr
• http://www.easy-fundraising-ideas.com/pr
• http://www.causes.com
• http://apps.facebook.com/promotionshq

17. Fundraising and
Event
Promoting

18. What is TWITTER?
Worldwide Twitter Users – 465 million
Australian Twitter Users – 1.6 million
64% of Twitter Users in Australia are
Males
AUS spend around 10 minutes per session
44% of Australian Politicians are on
Twitter

19. Twitter 101
• Tweet
• Following
• Follower
• Timeline
• @ Sign
• Hashtag
• Retweet

20. Twitter Ideas
• Leverage news items;
• Create a buzz around events;
• Update during events;
• Link to “Donation” App;
• Share ‘sharable’ content.

21. Twitter Apps

23. Townsville Social Media

24. Where to Start?
Start slow:-
• Which Network?
• Who, How and When?

25. Review
How can social media help
your organisation?
• Fundraising
• Event Promotion

26. Where to Learn More?
‘LIKE’ us on Facebook and get access to
information and tutorials.
Fb.com/TownsvilleSocialMediaMarketing
Or
Check for hands-on Workshops
http://townsvillesocialmediamarketing.com/courses/