Think You Can’t Make Money from PR – Think Again! Tracey Barrett, Managing Director, BlueSky PR

1. PR & COMMUNICATIONS FOR RECRUITMENT, HR & TALENT MANAGEMENT
Think you can’t make money from PR?
Think again!

2. 2PR & COMMUNICATIONS FOR RECRUITMENT, HR & TALENT MANAGEMENT
Who are these people?
Tracey Barrett
@BlueSkyPR
tracey@bluesky-pr.com
www.bluesky-pr.com

3. 3PR & COMMUNICATIONS FOR RECRUITMENT, HR & TALENT MANAGEMENT
Brand - Why Bother?
• Familiarity
• Consultant Attraction
• Value creation

4. 4PR & COMMUNICATIONS FOR RECRUITMENT, HR & TALENT MANAGEMENT
But Why PR?
• Your clients have lots of routes to talent pools
• Candidates know their value
• Adding and demonstrating value is key

5. 5PR & COMMUNICATIONS FOR RECRUITMENT, HR & TALENT MANAGEMENT
How is PR perceived?
• Often seen as a cost rather than an investment
• Still a challenge equating PR spend and revenue
• Sales led organisations see leads as generated by sales
• Marketing & PR should be lead generators
• Marketing and PR should be measured

6. 6PR & COMMUNICATIONS FOR RECRUITMENT, HR & TALENT MANAGEMENT
How is PR perceived - A few myths
• You have to go out to lunch a lot
• You have to say something
exciting
• You have to run press
conferences
• You have to drink a lot

7. 7PR & COMMUNICATIONS FOR RECRUITMENT, HR & TALENT MANAGEMENT
Case Study – ReThink Energy

8. 8PR & COMMUNICATIONS FOR RECRUITMENT, HR & TALENT MANAGEMENT
The ROI
“BlueSky truly understood our objectives and managed to
secure an opportunity in a highly targeted publication that
was ultimately read by our target audience.
They also drafted and wrote the piece which was of a high
enough calibre to impress an individual with years of
experience of operating in the sector.
This directly resulted in us receiving their business, without
the article it’s not a guarantee that we would have, and for
that we’re immensely grateful.”

9. 9PR & COMMUNICATIONS FOR RECRUITMENT, HR & TALENT MANAGEMENT
Case Study – MSI Group

10. 10PR & COMMUNICATIONS FOR RECRUITMENT, HR & TALENT MANAGEMENT
The ROI
BlueSky PR managed to unlock the knowledge that we
had inside the business and share it with a national
audience of key stakeholders. The profile of our CEO,
Nick Simpson, has increased exponentially since we
began working together and the coverage we have
achieved together has no doubt assisted our wider
business objectives.”

11. 11PR & COMMUNICATIONS FOR RECRUITMENT, HR & TALENT MANAGEMENT
Case Study – Twenty Recruitment

12. 12PR & COMMUNICATIONS FOR RECRUITMENT, HR & TALENT MANAGEMENT
The ROI
“It seems to me that it’s not that difficult to get something published
somewhere on the internet these days. But what really counts is to get into
the right media with material that your target market will take notice of ,
read, engage with and recommend. The posts had an impressive number of
shares and resulted in high levels of engagement which ultimately meant
that we were able to have a different level of conversation with our target
market in North America”

13. 13PR & COMMUNICATIONS FOR RECRUITMENT, HR & TALENT MANAGEMENT
Case Study – OneWay Recruitment

14. 14PR & COMMUNICATIONS FOR RECRUITMENT, HR & TALENT MANAGEMENT
The ROI
• The #GirlsAllowed campaign has not only resulted in a
massive amount of coverage across national and
construction specific media but by sharing that coverage
we have had invitations to speak at several construction
conferences. At one recent event, we got 5 or 6 people
speaking to us about working together including someone
from a local council in North Wales who asked us to come
and talk to them about resourcing for a major power plant
project. “

15. 15PR & COMMUNICATIONS FOR RECRUITMENT, HR & TALENT MANAGEMENT
Streeeetch that coverage!
Media
Coverage
Blog
LinkedIn
Podcast
YouTube
SlideShare
Instagram
Twitter
Client
Comms

16. 16PR & COMMUNICATIONS FOR RECRUITMENT, HR & TALENT MANAGEMENT
Measure the results
• Outputs – getting read – getting shared
• Outcomes – what is happening to…traffic/social shares/LinkedIn
profile views
• Google Analytics!
• Business Results - Building PR into the BD cycle

17. 17PR & COMMUNICATIONS FOR RECRUITMENT, HR & TALENT MANAGEMENT
Why media coverage still matters
What does Tom want? What does Angela want?