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Marke&ng	
  Resource	
  Lists	
  @	
  Edinburgh	
  
	
  
Marke&ng	
  &	
  Promo&ng	
  your	
  service	
  
29th	
  May	
  2014	
  
Stephanie (Charlie) Farley
Library Learning Services
Library.Learning@ed.ac.uk	
  
	
  
Commi0ee	
  
Mee2ngs	
  
Hands-­‐on	
  
Sessions	
  
Demonstra2ons	
  
Workshops	
  
Talk	
  directly	
  to	
  your	
  intended	
  audience	
  
List	
  Guides	
  
	
  
Example	
  Lists	
  –	
  purposefully	
  designed	
  lists	
  to	
  demonstrate	
  the	
  
func2ons	
  and	
  flexibility	
  of	
  Talis	
  Aspire.	
  
	
  
	
  
	
  
	
  
Fun	
  lists	
  –	
  remember	
  learning	
  can	
  be	
  
fun	
  at	
  all	
  levels	
  
	
  
Do	
  Not	
  Feed	
  The	
  Zombies	
  by	
  3dpete:	
  h0p://www.flickr.com/photos/petehogan/5416999952/	
  
	
  
Remembering	
  H.R.	
  Giger	
  	
  
-­‐	
  the	
  ar2st	
  behind	
  Ridley	
  Sco0’s	
  'Alien'	
  	
  
	
  
Zombie	
  Apocalypse	
  Guide	
  	
  
How	
  to	
  access	
  resources	
  	
  
during	
  a	
  zombie	
  outbreak	
  
	
  or	
  other	
  event	
  	
  
	
  
Regular	
  Communica&on	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
S2ll	
  needed	
  a	
  informal	
  way	
  of	
  providing	
  regular	
  updates,	
  2ps	
  and	
  
tricks	
  
	
  
‘Resource	
  Lists	
  @	
  Edinburgh’	
  Website	
   Mailing	
  List	
  
Blog	
  
Yes	
  that	
  is	
  Sean	
  Connery	
  posing	
  as	
  a	
  
life	
  model	
  for	
  an	
  Edinburgh	
  College	
  
of	
  Art	
  class.	
  
hHp://libraryblogs.is.ed.ac.uk/	
  
How	
  to	
  cra_	
  your	
  social	
  media	
  posts	
  that	
  get	
  your	
  audience	
  to	
  engage	
  with	
  your	
  content	
  
	
  h0p://www.krishna.me/2014/cra_ing-­‐social-­‐media-­‐posts/	
  
TwiHer	
  
	
  
“Twi0er	
  is	
  a	
  form	
  of	
  free	
  micro-­‐blogging	
  which	
  allows	
  users	
  to	
  send	
  
and	
  receive	
  short	
  public	
  messages	
  called	
  tweets.	
  Tweets	
  are	
  limited	
  
to	
  no	
  more	
  than	
  140	
  characters,	
  and	
  can	
  include	
  links	
  to	
  blogs,	
  web	
  
pages,	
  images,	
  videos	
  and	
  all	
  other	
  material	
  online.	
  
	
  
By	
  following	
  other	
  people	
  and	
  sources	
  you	
  are	
  able	
  to	
  build	
  up	
  an	
  
instant,	
  personalized	
  Twi0er	
  feed	
  that	
  meets	
  your	
  full	
  range	
  of	
  
interests,	
  both	
  academic	
  and	
  personal.	
  Thousands	
  of	
  academics	
  and	
  
researchers	
  at	
  all	
  levels	
  of	
  experience	
  and	
  across	
  all	
  disciplines	
  
already	
  use	
  Twi0er	
  daily,	
  alongside	
  more	
  than	
  200	
  million	
  other	
  
users.”	
  
	
  
	
  
	
  
LSE	
  Public	
  Policy	
  Group	
  document	
  
Using	
  Twi0er	
  in	
  university	
  research,	
  teaching	
  and	
  impact	
  ac2vi2es	
  
	
  
How	
  to	
  cra_	
  your	
  social	
  media	
  posts	
  that	
  get	
  your	
  audience	
  to	
  engage	
  with	
  your	
  content	
  
	
  h0p://www.krishna.me/2014/cra_ing-­‐social-­‐media-­‐posts/	
  
How	
  to	
  cra_	
  your	
  social	
  media	
  posts	
  that	
  get	
  your	
  audience	
  to	
  engage	
  with	
  your	
  content	
  
	
  h0p://www.krishna.me/2014/cra_ing-­‐social-­‐media-­‐posts/	
  
The	
  story	
  so	
  far..	
  
	
  
•  Library	
  Webpage	
  
•  Talking	
  to	
  people	
  (mee&ngs/demonstra&ons/workshops)	
  
•  Resource	
  Lists	
  Blog	
  
	
  
•  Mailing	
  List	
  
•  TwiHer	
  Account	
  
	
  
	
  
What	
  next?	
  Stand	
  on	
  the	
  corner	
  and	
  hand	
  out	
  flyers?	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Library	
  Talis	
  Aspire	
  Webpage	
  
Blog	
  
TwiHer	
  Account	
  
User	
  Guides	
  
Demonstra&ons/
Workshops	
  
CommiHee	
  mee&ngs	
  
Posters	
  &	
  Postcards	
  
Mailing	
  list	
  
List	
  guides	
  
Thank	
  you	
  	
  
Ques2ons	
  welcome	
  J	
  	
  

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Marketing & promoting your service - Charlie Farley, Edinburgh University

  • 1. Marke&ng  Resource  Lists  @  Edinburgh     Marke&ng  &  Promo&ng  your  service   29th  May  2014   Stephanie (Charlie) Farley Library Learning Services Library.Learning@ed.ac.uk    
  • 2. Commi0ee   Mee2ngs   Hands-­‐on   Sessions   Demonstra2ons   Workshops   Talk  directly  to  your  intended  audience  
  • 3. List  Guides     Example  Lists  –  purposefully  designed  lists  to  demonstrate  the   func2ons  and  flexibility  of  Talis  Aspire.          
  • 4. Fun  lists  –  remember  learning  can  be   fun  at  all  levels     Do  Not  Feed  The  Zombies  by  3dpete:  h0p://www.flickr.com/photos/petehogan/5416999952/     Remembering  H.R.  Giger     -­‐  the  ar2st  behind  Ridley  Sco0’s  'Alien'       Zombie  Apocalypse  Guide     How  to  access  resources     during  a  zombie  outbreak    or  other  event      
  • 5. Regular  Communica&on                 S2ll  needed  a  informal  way  of  providing  regular  updates,  2ps  and   tricks     ‘Resource  Lists  @  Edinburgh’  Website   Mailing  List   Blog  
  • 6. Yes  that  is  Sean  Connery  posing  as  a   life  model  for  an  Edinburgh  College   of  Art  class.   hHp://libraryblogs.is.ed.ac.uk/  
  • 7.
  • 8.
  • 9. How  to  cra_  your  social  media  posts  that  get  your  audience  to  engage  with  your  content    h0p://www.krishna.me/2014/cra_ing-­‐social-­‐media-­‐posts/  
  • 10. TwiHer     “Twi0er  is  a  form  of  free  micro-­‐blogging  which  allows  users  to  send   and  receive  short  public  messages  called  tweets.  Tweets  are  limited   to  no  more  than  140  characters,  and  can  include  links  to  blogs,  web   pages,  images,  videos  and  all  other  material  online.     By  following  other  people  and  sources  you  are  able  to  build  up  an   instant,  personalized  Twi0er  feed  that  meets  your  full  range  of   interests,  both  academic  and  personal.  Thousands  of  academics  and   researchers  at  all  levels  of  experience  and  across  all  disciplines   already  use  Twi0er  daily,  alongside  more  than  200  million  other   users.”         LSE  Public  Policy  Group  document   Using  Twi0er  in  university  research,  teaching  and  impact  ac2vi2es    
  • 11. How  to  cra_  your  social  media  posts  that  get  your  audience  to  engage  with  your  content    h0p://www.krishna.me/2014/cra_ing-­‐social-­‐media-­‐posts/  
  • 12. How  to  cra_  your  social  media  posts  that  get  your  audience  to  engage  with  your  content    h0p://www.krishna.me/2014/cra_ing-­‐social-­‐media-­‐posts/  
  • 13. The  story  so  far..     •  Library  Webpage   •  Talking  to  people  (mee&ngs/demonstra&ons/workshops)   •  Resource  Lists  Blog     •  Mailing  List   •  TwiHer  Account       What  next?  Stand  on  the  corner  and  hand  out  flyers?                  
  • 14.
  • 15.
  • 16.
  • 17. Library  Talis  Aspire  Webpage   Blog   TwiHer  Account   User  Guides   Demonstra&ons/ Workshops   CommiHee  mee&ngs   Posters  &  Postcards   Mailing  list   List  guides  
  • 18. Thank  you     Ques2ons  welcome  J