Customer service via social networks is essential for business success. Learn how to establish great social media support with the use of social analytics.

1. Improving the Signal:
A 3 Step Guide to First
Class Social Customer
Care for Mobile
Operators

2. Improving the Signal: A 3-Step Guide to First Class Customer Care for Mobile Operators 2
Table of Contents

3. Improving the Signal: A 3-Step Guide to First Class Customer Care for Mobile Operators 3
1

4. Improving the Signal: A 3-Step Guide to First Class Customer Care for Mobile Operators 4
1 Dealing With Customer Concerns
1.1 KNOWING WHAT IS CRITICAL

5. Improving the Signal: A 3-Step Guide to First Class Customer Care for Mobile Operators 5
1.2 REACTING IN REAL-TIME

6. Improving the Signal: A 3-Step Guide to First Class Customer Care for Mobile Operators 6
1.3 KNOWING WHAT KEEPS THEM HAPPY

7. Improving the Signal: A 3-Step Guide to First Class Customer Care for Mobile Operators 7

8. Improving the Signal: A 3-Step Guide to First Class Customer Care for Mobile Operators 8
2 Interacting at Key Moments
2.1 DISCOVERING NEW LEADS

9. Improving the Signal: A 3-Step Guide to First Class Customer Care for Mobile Operators 9
2.2 TRACKING CUSTOMER LIFECYCLES FOR BEST OFFERS

10. Improving the Signal: A 3-Step Guide to First Class Customer Care for Mobile Operators 10
3 Ensuring Customer Retention Through Social Media
Support

11. Improving the Signal: A 3-Step Guide to First Class Customer Care for Mobile Operators 11

12. Improving the Signal: A 3-Step Guide to First Class Customer Care for Mobile Operators 12
Conclusion
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13. Improving the Signal: A 3-Step Guide to First Class Customer Care for Mobile Operators 13
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