This document discusses how to create and promote a library brand through social media. It emphasizes that libraries now have new roles beyond what people knew from childhood, such as makerspaces and collaborative learning. An effective brand distinguishes a library and creates lasting impressions. The document provides tips for selecting social media platforms, using hashtags, engaging patrons to advocate for the library brand, and evaluating social media marketing plans. Creating logos, slogans, and posting consistently about programs are recommended for building a library brand.
This PowerPoint helps students to consider the concept of infinity.
Branding the Library: Reinventing the Library's Image
1. Branding The Library: Reinventing your library’s
image
Tamiko Brown
@booksforkiddos
Tania Castillo
@BIS_library
“The only thing you have to know is the location of the
library” (Albert Einstein).
Today’s Slides can be found on my blog.
Makerspacelibrary.blogspot.com
2. Follow along in the conversation on Twitter
1. Follow @booksforkiddos
2. Search #librarybranding
3. Introduce yourself and use the hashtag
#librarybranding
4. What do you mean by branding your library?
1. It is the message that you want people to
associate with for your library.
2. Can be communicated through logos, pictures,
videos, written stories, and slogans through
social media.
8. Why create a
brand?
Libraries have new roles!
● People view libraries as
the libraries they knew as
children. They are
unaware of the learning
commons that libraries
have become.
● Share those new roles
through social media!
○ Makerspaces
○ Collaborative spaces
○ Curators of Information
○ Advertise the awesomeness
that is going on in the library
A brand will distinguish
your library program and
create a lasting impression
for your library patrons and
the community
12. Challenge 1-Turn and Talk or Tweet
1. Think about one program that you are really proud of this year and tweet it
using #librarybranding
2. Search #librarybranding and see what others are saying
3. Like and respond to at least one other participant
You have just started branding your library!!!!
16. 4 Features of a Brand
1. A clear, meaningful, unique message
Slogan (mission statement)
2. Attention-grabbing visual identity
Logo
3. Consistent use
Engage/Build Trust/Solve Problems
4. Ongoing effort to keep the brand honest
Niche/Uniqueness (brand truth)
17. Library Patrons:
Advocates and
Advertisers
An effective library brand is built by the
community
Library Advisory Council- that can
include students, staff, and parents
Power in Words Advocate This...
1st Logo courtesy of
Valerie Gross
20. BIS Logo
Microsoft Publisher Logo How To
https://www.wikihow.com/Create
-a-Logo-in-Microsoft-Publisher
Canva Logo- Here is a how to
video
21. Social Media Marketing Plan
Step 1
Develop Your Vision
and Goals
Step 2
Implementing the
plan
Step 3
Evaluate and Revise
Who is your target
audience?
What platforms will you
use?
How often will you
post? What type of info
from others will you re-
post? Social Media
Manager
What worked? What
needs to change?
24. Challenge 2: Turn and Talk or
Tweet
1. Post something new you learned today using the
hashtag #librarybranding
2. Search #librarybranding to read others’ responses and to
respond to others
3. Follow your peers.
26. Works Cited
Doucett, Elisabeth. Creating your library brand: communicating your relevance and value to your patrons. American Library Association,
2013.
Gross, Valerie. “Tranforming Our Image, Building Our Brand.” Texas Association of School Librarians. Texas Association of School
Librarians, 15 June 17ADAD, Austin.
Fisher, Patricia H., et al. Blueprint for your library marketing plan: a guide to help you survive and thrive. American Library Association, 2006.
Jones, Gywneth A. “12 Insta Easy Instagram Library & Literacy Promotion Ideas.” YALSA Blog, ALA, 23 Feb. 2017.
http://yalsa.ala.org/blog/2017/02/23/12-insta-easy-instagram-library-literacy-promotion-ideas/
Hunt, Johnathan. “Advocate This Not That.” School Library Journal, 1 Jan. 2018, pp. 20–21.
Saint John, Bozoma. “Making Your Brand the Best In the World.” School of Greatness, Lewis Howes, 6 Nov. 2017,
lewishowes.com/podcast/i-make-your-brand-the-best-in-the-world-with-bozoma-saint-john/.
Notes de l'éditeur
Suzy
Good afternoon and welcome to Branding the Library, Reinventing your Library’s Image. My name is Suzy Ferrell and I am the director of Library Media Services in Clear Creek ISD. CCISD is located near Houston, Texas in the heart of the NASA community. I have the privilege of introducing two of our awesome librarians, Tania Castillo, librarian at Brookisde intermediate, and Tamiko Brown, librarian at Ed White elementary. Tamiko is also the 2017 SLJ School Librarian of the year. On the screen, you will see our Twitter handles, blog, and Social Media handles. Feel free to follow along with the slides, you can find them on the blogs (list).
Suzy
Tania (min) and Tamiko (2min)
Suzy
Tania
Tania
Tania
Tamiko -(1 min.)We are changing the perceptions of libraries as quiet book repositories.We are changing the perceptions of libraries as quiet book repositories.We are changing the perceptions of libraries as quiet book repositories.
We are changing the perceptions of libraries as quiet book repositories.We are changing the perceptions of libraries as quiet book repositories.
Tamiko (3 min)
Tamiko (1 min)
Tania-
Suzy- Turn and talk about
Tamiko (2 min)
Tania-
Tamiko 3min and Tania
Tania-
Tamiko (3 min) Instagram and Facebook’m
Tania-
Tamiko ( 2 to 3 min) Entrust Patrons and your audience with your message and let them advocat
Entrust Patrons and your audience with your message and let them advocate
Tamiko 2min
Tamiko 1min
Tania-
Tamiko (1 to 2 min) Both Step One: What is your uniqueness/ niche?, Step Two: What are your strategies? 60/40, following others.on-line community communication is essential Environment =vision A timeline will help keep you on track 3. Take time to reflect and make changes for the next year include the learning community in your reflection
Tania-
Suzy
One of the main goals for our department is to share our learning. As education changes, we have purposefully designed programs, professional development, and sharing strategies. These opportunities, such as Setting the Trend, Librarians as Leaders have allowed local area librarians to come together, learn from one another, and then share that information in a variety of formats.
When we are discussing our library program with stakeholders, we want our branding message to identify that libraries are instructional hubs of the school, they are learning commons, and they are important and necessary components of our school communities. We are about instruction, community, advancement, innovation, and personalization. As we strive to change perceptions, branding becomes an essential strategy to accomplish our goals.
