General Assembly partnered with local coffee shops to bring free coffee & education; special classes focused on technology, design, and business. Tammy Kahn Fennell, CEO @MarketMeSuite gave the a presentation on building a social following that will yield big results for your business.

1. BUILDING A SUCCESSFUL
FOLLOWING
Tammy Kahn Fennell
CEO
MarketMeSuite

2. INTRODUCTION 2
MEET YOUR INSTRUCTOR
Tammy Kahn Fennell is CEO and co-founder of MarketMeSuite
(www.marketmesuite.com), a leading social media platform for small-
and mid-sized businesses. Tammy launched MarketMeSuite in late
2009 after many years of experience marketing her own small
business online. Recognizing both trends in social media and the
needs of SMBs, Tammy realized an opportunity to help others easily
manage & monitor their social media presence, find targeted leads,
build engagement and measure the ROI of their social marketing
activities. Today the easy-to-use, affordable platform has over 30,000
users.
As the owner and editor of the community driven blog,
WeAreSocialPeople.com, Tammy writes frequently on social media
and small business topics and shares her knowledge and advice with
thousands of SMBs via radio, Web seminars and live presentations.

3. • How do I build a targeted following?
• How do I find people who need my
product or service?
• How do I get attention from the
media, influencers and potential
partners?
3BUILDING A SUCCESSFUL FOLLOWING
THE SOCIAL MEDIA ENGAGEMENT PROBLEM

4. WHY DID WE BUILD MARKETMESUITE?
BUILDING A SUCCESSFUL FOLLOWING
In our own businesses, we needed a better way to find quality
conversations, influencers, and convert followers into paying
customers…
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5. THERE ARE SOCIAL MARKETING RULES
BUILDING A SUCCESSFUL FOLLOWING
Understanding the basics.
• The same rules apply to social media situations as real life ones.
Be real, be relevant, be useful, and people will want to talk to
you.
• Don’t be a Social Media streaker. If you're the crazy person
shouting randomness at no one in particular, you aren't going to
get a lot of traction in offline situations (or at least not the right
attention!).
• The same holds true for online situations: Find your customers,
talk to them, find out what they want, and interact.
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6. 4 KEY ELEMENTS FOR SOCIAL MARKETING
BUILDING A SUCCESSFUL FOLLOWING 6
CURATE
MANAGE
ENGAGE
MEASURE

7. BUILDING A SUCCESSFUL FOLLOWING
STEP #1: MANAGEMENT FILTERS OUT THE NOISE
Separate accounts
o One “Main” account
o One Help account
o Personal account
o Team members
Pull all your social marketing into one place
o Cross posting
o Load sharing across team
Focus on actionable content
o @Replies
o DMs
o Relevant Searches
GET ORGANIZED!
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8. WE ARE LIVING IN A SOCIALLY SATURATED
WORLD. IT’S CONTENT OVERLOAD. ARE YOU
SUFFERING FROM IT?
BUILDING A SUCCESSFUL FOLLOWING
STEP #2: SOCIAL CURATION PROTECTS AGAINST CONTENT OVERLOAD
• Ask yourself one simple question:
• When was the last time I checked all my social profiles?
• What Is Social Curation?
• How Can Curation Help Social Media Marketing?
• Identifying leads
• Engaging
• Converting
CURATION TO ENGAGEMENT…
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9. HOW CHRIS BROGAN LANDED US IN THIS BOOK…
• Someone tweeted “Chris Brogan
is at the CIC”
• I tweeted him saying “hey, if
you’re on the 9th floor, you need to
pass the 5th on your way out”
• He came to see our space
• He tweeted that he was
“Checking out @MarketMeSuite
at the CIC”
• Aliza Sherman, author of this
book, saw it, and included us in a
list of the best engagement tools!
BUILDING A SUCCESSFUL FOLLOWING
STEP #3: ENGAGEMENT (YOUR SECRET WEAPON)
You have something that larger companies wish they had (and pay
a lot to emulate).
Realness and ability to react quickly.
Engagement = business.
HOW CHRIS BROGAN GOT US IN THIS BOOK
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10. PEOPLE WILL SPEAK THEIR MINDS!
BUILDING A SUCCESSFUL FOLLOWING
Don’t be surprised to hear strong opinions
Engaging is important for both negative and positive
comments
Engage with people who make suggestions
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11. WRITE IT DOWN.
• What is your niche?
• List 10 keywords and
phrases related to your
business
• Who are your customers?
Where are they located?
• What can you offer to HELP
the customer
• Advice
• Support
• Discounts
• Recommendations
BUILDING A SUCCESSFUL FOLLOWING
LET’S STOP AND THINK FOR A MOMENT
The more you know about your niche, the greater the impact of
Social Media Marketing.
Knowledge = effectiveness
DO YOU KNOW YOUR AUDIENCE?
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12. THE TOP REASON BUSINESSES STOP (OR
NEVER START) USING SOCIAL MEDIA
MARKETING?
They can’t figure out if it’s working.
A few things you got to accept
about Social Marketing:
• It isn’t an exact science
• There is going to be trial and
error
• You can’t put it on complete auto
pilot (more on that in a second)
There are tools to help!
• MarketMeSuite shows you what
you’ve done and who has done it,
so you can start to track what is
working best
BUILDING A SUCCESSFUL FOLLOWING
STEP #4: MEASURE YOUR EFFECTIVENESS
DID IT WORK?
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13. STAYING THE COURSE
BUILDING A SUCCESSFUL FOLLOWING
• It's rare to catch a 5 pound fish just after you've
dipped your pole in the water
• Like SEO, it needs time
• Stay the course
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14. THERE ARE SOME TRICKS!
Scheduling
Florist who gets the Twitter handle of
all customers, and schedules up
tweets leading up to, on, and just after
the wedding, ensuring maximum
engagement all organized in advance
(Great for birthdays too)
Auto DM
• Can be controversial, but great way to
welcome new followers
• “Thanks for following me, use this code
at checkout and get 10% off”
RSS
• Have a blog? Automatically hook it up
to your Social media accounts
• Tweet out industry posts as well, but
give them credit
BUILDING A SUCCESSFUL FOLLOWING
YOU CAN’T BE THERE 24/7
We’ve established that you:
• Need a real presence (your SMB secret weapon)
• Cannot completely automate
IT DOESN’T TAKE ALL DAY!
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15. WITH THE 4 STEPS, YOU CAN!
Manage
• Strong management helps you cut
through the noise you can be
effective
Curate
• Don’t suffer for social content
overload, filter for the stuff that
really matters
Engage
• Convert leads by engaging,
leveraging that “realness” SMBs
can provide
Measure
• Use tools to figure out what’s
working and keep going!
BUILDING A SUCCESSFUL FOLLOWING
IT CAN BE DONE!
Today you’re expected to navigate through the social sphere
looking, hoping, you can find people willing to pay you money for
your product or service…
Then, set it in motion and save time using automation tricks
KEY TAKEAWAYS
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16. MARKETMESUITE CAN HELP
BUILDING A SUCCESSFUL FOLLOWING
Our Inbox For Social gives our customers the tools they need to
Organize, Prioritize, Engage and Grow!
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Go to www.MarketMeSuite.com for a free trial!

17. LET’S CONNECT!
BUILDING A SUCCESSFUL FOLLOWING
Connect with me:
Tammy Kahn Fennell
tammy@marketmesuite.com
@tammykfennell
@marketmesuite
@marketmehelp
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18. Q&A
18BUILDING A SUCCESSFUL FOLLOWING