2. Project Shop: How It Works
Weekly LIVE Lessons
● Every Monday 30 mins-1 hour
● Replay Sent out Same Day
Assignments
● Due Every Sunday Night by Midnight
● Use Assignment Sheet for Worksheets
and Submission Link
Q&A
● Email Support
● Bi-Weekly LIVE Q&A
Finished Project
● Each Week Complete 1 step of Project
● Last Week Do Final Step, Turn in Project
5. ● Selling With Words
● Writing that will result in the
reader taking action
● It’s Marketing
● It’s Brand Awareness
● It’s Persuasion
6. Copywriting is Serious Profession
● Great copywriters command a minimum of $10,000 per
project
● Many require a % percentage of your revenue from the
project
● They are so effective they can guarantee a certain level of
sales
9. Subject Lines
First Impression. Gets
the attention. Entices &
Creates Curiosity.
Headlines
Piques further interest.
Intrigues. Makes them
want to know more .
Body
Where you share your
idea & create desire and
lead to action.
Call To
Action
Tell your reader what to
do next.
Conversion
Do it well and get your
desired action: Sale,
link click, sign up, etc.
11. Commandment 1:
Know Your
Audience
● Who is this email going to?
● Who is your buyer persona?
● What is their day like?
● What’s important to them?
● How old are they?
● What have they purchased in the
past?
12. Commandment 2:
Determine Your
Value
(value proposition)
1. Why should the customer buy
your product or service?
2. What’s in it for them?
3. Why is your product better than
the one down the street?
4. What are the KEY
differences/differentiators?
13. Commandment 3:
What is your
Unique Selling
Proposition?
(USP)
1. How does your OFFER stand out
from the competition?
17. Your TASK
Week 1
Due Sunday at Midnight
Gather all the details by answering
the questions on the worksheet
● The READER
● The OBJECTIVE
● The OFFER
● The PROMISE
Welcome to the first Project Shop! I’m super excited to get going with this. First let me do a quick review of Project Shop and how it will work. Project Shop is essentially a SKILL OF THE MONTH club. Each month we will build our skills through completing a project. There’s so much out there you can read and learn, but nothing will commit it to memory like actually doing it. So each month we will have a skill topic. This month is COPYWRITING. Each Week we will learn a different element, and have a simple task that you can easily finish in a week. You will held accountable for your task and required to turn it in by midnight Sunday night. Complete each task and by the end of the month you will have a completed project. Does that sound good to everyone? Are you ready? Type in the CHAT ‘I’M READY”
