This document provides information about optimizing a WordPress website for search engine optimization (SEO). It discusses topics like using permalinks and meta descriptions, optimizing images by adding titles and alt text, using headings properly for content structure, translating WordPress into other languages, adding Google AdSense, promoting RSS feeds, and installing plugins for SEO, analytics, and more. The document offers guidance on techniques and best practices to improve a website's visibility and rankings in search engines.

1. WordPress SEO
 Permalinks - WordPress' tool for customizing your
blog links;
 Meta descriptions - set a correct meta description for
each page/post you make to improve your ranking in
the search results;
 Optimize your images - allow search engines to
correctly index your images;
 Use Headings - the proper structure of your articles
will rank your content higher;

2. WordPress SEO
 How to use Permalinks to optimize your
WordPress website
 WordPress gives you the freedom to set your links the
way you want them to look like. In the administrative
area of WordPress go to Settings -> Permalinks. On
this page you can choose from several predefined
options or use a custom structure for your links.

3. WordPress SEO

4. WordPress SEO
 You can choose the Custom Structure option and enter
/%postname%/ for example. This will make your links
look like http://yourdomain.com/the-name-of-your-
post/. Or you can enter /%category%/%postname%/ if
you want to include the name of your category in the
URL. You can also add custom text or other WordPress
variables.

5. How to optimize your meta descriptions
 You should enter the meta description for each one of your
pages. Use simple but informative sentences. The search
engines will check how relevant your description is to the
actual content of your page so make sure that you describe
only the current page and avoid adding irrelevant
information in this description.
 It is a good practice to categorize your posts in articles.
Once you go to the Posts -> Categories page in your admin
area, note the description field available for each category.
WordPress will take what you enter in this field and insert
it as meta description for the category.

6. How to optimize your meta descriptions

7. How to optimize your images
 It is essential to have the "title" and "alt" tags specified for
each one of the images you use in your posts. The search
engines will then know what this image is supposed to
represent. Typing the title and alt tags for each image you
use, however, can be a time-consuming task. Instead, you
can use the handy SEO Friendly Images plugin.
 Once you install the plugin, go to Settings -> SEO Friendly
Images in your WordPress admin area. On this page you
can specify the ALT and TITLE tags for your images

8. How to optimize your images
 The plugin gives you the option to use internal variables
such as %title, %name and %category. With them you can
set the ALT and TITLE tags of your images to the title of
your post for example. The plugin does the rest. This saves
you a lot of time and keeps your images SEO-friendly .

9. How to optimize your images
 You should make sure that you use the <h1> tag only for the
titles of your posts.
 You should use a few <h2> tags and as many <h3> tags as
you need for the other headings in your posts. Doing this
will allow the search engines to index the important
information from your website better. A good document
has headings and subheadings, because headings make it
easier to determine the subject of the page.
 For blog websites the best SEO practice is to set the title of
your post in a heading1 tag. Most of the good WordPress
templates do that. If not, you should modify the theme in
order to achieve a correct output of your pages.

10. Translate WordPress in Your
Language
 WordPress has one of the largest if not the largest communities
in the world of CMS applications.This community has translated
WordPress into many languages and you can easily change the
default language of your installation.
 To change the WordPress back and frontend language, open the
wp-config.php file in your root folder.
 In it locate the following line:
 define ('WPLANG', '');
 and replace it with:
 define ('WPLANG', 'bg_BG');
 where bg_BG is the locale code of your country.

11. How to add Google AdSense to
WordPress?
 With WordPress you can easily add your AdSense
code to your blog. In order to do this, first login to
the administrative end of your website. Then, go to
the Appearance -> Widgets menu.

12. How to add Google AdSense to
WordPress?
 In this page select to drag-and-drop a "Text" widget
onto your registered sidebar.

13. How to add Google AdSense to
WordPress?
Then you should add a title (in our case
- Advertisement) and right under it the
actual code that you have obtained
from Google. Finally, click on the on
the "Save" button right under it.

14. How to add Google AdSense to
WordPress?
Well done! You have just added your AdSense code to your WordPress blog.

15. ShareThis
 Increase social activity on your site
with ShareThis!
 Choose from 120 social channels, including
Facebook, Twitter, LinkedIn, and Pinterest.
 Use small or large buttons, add counters or use one
of the Sharing Bars
 Access to greater insights by creating a Social
Analytics Dashboard account

16. Installation
 Download the ShareThis plugin archive and
expand it.
 Put the 'sharethis.php' file into your wp-
content/plugins/ directory.
 Go to the Plugins page in your WordPress
Administration area and click 'Activate' for
ShareThis.
 In the WordPress Administration area, open the
ShareThis Options page, and customize the
sharing buttons based on your need.

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20. All in One SEO Pack
 All in One SEO Pack is a WordPress SEO
plugin to automatically optimize your
WordPress blog for Search Engines such as
Google.
 All in One SEO Pack Optimizes your
WordPress blog for SEO (Search Engine
Optimization).

21. Premium Support
 XML Sitemap support - submit your sitemap to
Google and Bing and improve your SEO
 Google Analytics support
 Support for SEO on Custom Post Types
 Advanced Canonical URLs
 Fine tune Page Navigational Links
 Built-in API so other plugins/themes can access
and extend functionality
 ONLY plugin to provide SEO Integration for WP e-
Commerce sites

22. Premium Support
 Nonce Security built into All in One SEO Pack
 Support for CMS-style WordPress installations
 Automatically optimizes your titles for Google and other search
engines
 Generates META tags automatically
 Avoids the typical duplicate content found on WordPress blogs
 For beginners, you don't even have to look at the options, it works out-
of-the-box. Just install.
 For advanced users, you can fine-tune everything to optimize your SEO
 You can override any title and set any META description and any META
keywords you want.
 Compatibility with many other plugins

23. Installation
 You can use the built in installer and upgrader, or you can
install the plugin manually.
 You can either use the automatic plugin installer or your
FTP program to upload it to your wp-content/plugins
directory the top-level folder. Don't just upload all the php
files and put them in /wp-content/plugins/.
 Activate the plugin through the 'Plugins' menu in
WordPress
 Visit your SEO options (All in One SEO - General Settings)
 Configure any options as desired, and then enable the
plugin

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25. What is RSS
 RSS stands for Really Simple Syndication or Rich Site
Summary however it is often referred to as the feed or
news feed. In the early days, if you wanted to keep
track of updates on your favorite website, then you had
to bookmark it in your browser and manually visit it
frequently to see if there were any updates. Wouldn’t it
be nice if you could tell your favorite websites to let
you know every time they update? Well, this is exactly
what RSS does. RSS allows users to keep track of their
favorite websites without having to manually visit the
website each time.

26. What is RSS
 RSS allowed publishers to automatically syndicate
their content, so that people can read it in their
mailboxes, feed reader and/or other devices. RSS is
basically an structured XML document that
includes full or summarized text along with other
metadata such as published date, author name,
etc. RSS feeds can be read by using programs
called “RSS reader”, “feed reader”, or “aggregator”
which can be web-based, desktop-based, and even
mobile-based.

29. RSS feed looks like
<?xml version="1.0" encoding="UTF-8"?>
<channel>
<title>WPBeginner</title>
<link>http://www.wpbeginner.com</link>
<description>Beginner's Guide for WordPress</description>
<lastBuildDate>Tue, 02 Apr 2013 14:13:37 +0000</lastBuildDate>
<language>en-US</language>
<item>
<title>How to Fix WordPress Posts Returning 404 Error</title>
<link>http://feeds.wpbeginner.com/wpbeginner/</link>
<pubDate>Tue, 02 Apr 2013 11:58:18 +0000</pubDate>
<dc:creator>Editorial Staff</dc:creator>
<category><![CDATA[Tutorials]]></category>
<guid isPermaLink="false">http://www.wpbeginner.com/?p=10968</guid>
<description><![CDATA[<p>Description of post goes
here...]]></description>
<content:encoded><![CDATA[<p>Post goeshere....]]></content:encoded>
</item>

30. RSS Feed
Many Web Content Management
Systems such as WordPress has built in
support for RSS feeds. By default each
web page you publish using WordPress
contains a meta tag that points to your
website’s RSS feed location. You
can disable RSS feeds in WordPress,
but continue reading and you might
change your mind about disabling
them.

31. What are Benefits of RSS
 RSS makes it easier for other people to
subscribe to your content. Using an RSS feed,
they can receive updates from your blog or
website directly in their web browsers
(except Google Chrome), feed readers, desktop
applications, and many other devices and
services. Subscribers don’t have to remember
your website URL because they can bring the
content into a central location where they like
to read all of their websites at once. Your
content becomes portable and your
subscribers can even take it with them for
offline reading.

32. What are Benefits of RSS
 By using RSS feeds, you can subscribe to your
favorite websites and read them all at one place
in your feed reader. As a content publisher, it
helps you quickly scan through your favorite
news and blog sites. It also enables you to sort
your reading lists into categories and groups.
By using RSS efficiently, you can really
maximize your reading time.

33. How to Use RSS Feeds
 You can subscribe to RSS feeds using a
feed reader. We recommend
using Feedly, It is available as a browser
add-on as well as mobile app for iOS,
Android, and Kindle devices. By using
Feedly, you can sync your RSS
subscriptions across your devices and
resume reading wherever you left it.
Adding your favorite websites to Feedly
is really simple, just enter the url of the
website and click the add button to
subscribe.

34. How to Use RSS Feeds

35. How to Promote your RSS Feed
 As a WordPress user your website already
publishes an RSS feed. You can encourage
visitors to subscribe to your RSS feed by
adding an RSS icon to your sidebar or
another prominent location.

36. How to Promote your RSS Feed

37. Burn RSS Feed
 Burn your RSS feeds using a feed burning service like
Feedburner or Feedblitz to get additional statistics
regarding your feeds. We have a step by step guide to
setup Feedburner for WordPress. Feedburner also
offers email subscription box which you can add to
your blog’s sidebar. But since there is a little bit
uncertainity about the future of Feedburner, you
might want to consider using other options to create
daily or weekly newsletter in WordPress. Besides
FeedBurner email subscription options are not very
robust which is why we recommend using either
Aweber or MailChimp.

38.  This plugin provides a widget to Display a "Follow on
Feedly" banner in your sidebar and a floating button at
bottom.
 Feedly users can subscribe your RSS feed just by
clicking the banner "Follow on Feedly" or the floating
button that this plugin provides. You can show the
banner in English, French or Spanish or whatever you
want using custom text. Several sizes available for
Floating button.

39.  Uncompress the file and upload the folder 'add-to-feedly'
to the '/wp-content/plugins/' directory
 Activate the plugin through the 'Plugins' menu in
WordPress
 To activate the widget: 3. Go to 'Widgets' menu and drag
and drop 'Add to Feedly' widget to your prefered sidebar 4.
Configure the widget: select Language and fill in the URL
of your RSS Feed 5. Click on "Save"
 To configure the floating button: 6. Go to "Add to feedly"
menu button and check "active" checkbox. Then fill in the
URL of your RSS Feed and select the position and the size
of the button. 7. Click on "Save"

40. Feedly Configuration

42. RSS Includes Pages
 Modifies RSS feeds so that they include
pages and not just posts. Deactivating the
plugin restores RSS feeds to their default
state.
 Including pages in your feed is particularly
useful if you're using WordPress as a CMS
where pages represent a good portion of
your content.

43. RSS Includes Pages : Installation
 Upload the rss-includes-feeds folder to the
'/wp-content/plugins/' directory
 Activate the plugin through the 'Plugins'
menu in WordPress

44. Google Analytics by Yoast
 Track your WordPress site easily with the latest tracking codes
and lots added data for search result pages and error pages.
 Full list of features:
 Simple installation through integration with Google Analytics
API: authenticate, select the site you want to track and you're
done.
 This plugin uses the universal or the asynchronous Google
Analytics tracking code, the fastest and most reliable tracking
code Google Analytics offers.
 Gives you incredibly nice visitor metric dashboards right in your
WordPress install.
 Option to enable demographics and interest reports.

45. Outbound link & downloads
tracking.
 Configurable options to track outbound links either as pageviews or
as events.
 Option to track just downloads as pageviews or events in Google
Analytics.
 Option to track internal links with a particular format as outbound
links, very useful for affiliate links that start with /out/, for instance.
 Possibility to ignore any user level and up, so all editors and
higher for instance.
 Option to anonymize IP's for use in countries with stricter
privacy regulations.
 Tracking of your search result pages and 404 pages.
 Full debug mode, including Firebug lite and ga_debug.js for
debugging Google Analytics issues.

46. Installation
 This section describes how to install the plugin and get it
working.
 Delete any existing gapp or google-analytics-for-
wordpress folder from the /wp-content/plugins/ directory
 Upload google-analytics-for-wordpress folder to the /wp-
content/plugins/directory
 Activate the plugin through the 'Plugins' menu in
WordPress
 Go to the options panel under the 'Settings' menu and add
your Analytics account number and set the settings you
want.

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