The document discusses a vendor proposal for channel development and management. It proposes a three stage model to provide consistent messaging and branding, develop prospects through marketing campaigns, and generate and track leads. Specifically, it details how the vendor helped EMC generate 300 qualified leads per quarter through co-branded campaigns and helped a distributor reduce marketing costs from £72,000 to £24,000 per quarter by staging consistent campaigns for 12 partners. The proposal emphasizes results-driven marketing, partner development, and an integrated approach to lead generation and management.