Learn how to build momentum with new subscribers to move them closer to growing your mission.

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10 Strategies to Get Your First
(or Next) 100 Subscribers

2. Your contact list is
one of your most
valuable assets

3. 55% of consumers
still rank email as
their preferred way of
communication
Source: Constant Contact, Small Business Now Report, 2023

4. 1 in 10
people have shifted to
prefer text in the last
year
Source: Constant Contact, Small Business Now Report, 2023

5. Here’s what we’ll cover today:
• How to entice people to join your list
• 10 strategies to use in various channels to grow
• How to build momentum with new subscribers

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Matthew Montoya
Sr. Channel Marketing &
Enablement Manager
Constant Contact
I know…I’ve been there!
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7. Let’s get started…
• How to entice people to join your list
• 10 strategies to use in various channels to grow
• How to build momentum with new subscribers

8. It’s not
about them
receiving
your email.

9. It’s about…
what’s in it
for them!

10. 3 reasons people will subscribe
Promotions &
discounts
Exclusive
content
Show support
Ex. Sign up to
receive 10% off
your next ____.
Ex. Join our list
to receive a free
checklist to help
you ____.
Ex. Get weekly
updates on
____, current
opportunities to
volunteer, and
more!

11. Choose your lead magnet
Loyalty or
referral
program
Giveaway Ebook
download
Guide,
checklist,
or
workbook
Webinar/
class
Case-study

12. Tips for enticing people to
join your list
● Feature your lead magnet as
the headline
● Keep it form simple
● Set expectations
● Text, you need:
○ Privacy policy
○ Terms of Service

13. Next up:
• How to entice people to join your list
• 10 strategies to use in various channels to grow
• How to build momentum with new subscribers

14. Ask people to sign up in various channels
In-person
• At checkout
• While helping
a customer
• At events
Print materials
• Signage
• Flyers/brochures
• Direct mail
Online
• Your website
• Social media
• Email signature
• Landing pages

15. Capture sign ups
on your website

16. 1. Capture their
attention with a
pop-up form

17. 2. During the
donation process

18. Mobilize your
social following
to join your list

19. 3. Add a link to a signup
form to your profile’s bio
• Instagram
• Twitter
• TikTok

20. 4. Link the
call-to-action button
to your sign up form
• Facebook
• LinkedIn

21. Need to provide
multiple links?
Add your signup link in
a link tree/Social Profile
Landing Page

22. 5. Create a post & pin
it to the top of your page

23. 6. Use Facebook &
Instagram Lead Ads to find
new customers or supporters

24. 7. Be engaging in the
comment section

25. 8. Collaborate with other
nonprofits or with small
businesses to gain exposure
• Feature each other
• Co-host/sponsor webinars & events
• Co-sponsor a giveaway

26. Feature your
sign up in your
print materials

27. 9. Feature a
QR code or short link
on print materials
• Business cards
• Brochures
• Direct mail
• Menus
Elizabeth Copley
866-289-2101
ecopley@heartsandtails.com

28. Utilize your
events & in
person interactions

29. 10. Use an app
or a form on
your device
• At office
• At events
• While networking
Get the “ListBuilder App”
for iOS and Android devices

30. Last, but not least:
• How to entice people to join your list
• 10 strategies to use in various channels to grow
• How to build momentum with new subscribers

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*Statista, 2021
If you’re using Constant Contact as your nonprofit marketing
tool, you can (and should) design and activate an automatic
“welcome” email.
Your welcome email is an awesome opportunity to make your
new subscribers feel welcome and appreciated, and to show
them why it was such a good idea to join your mailing list.
When an email is more than an email
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Welcome email series:
Invitation to connect
In the second email, send an automated
ask to your new subscribers to connect
with you on social media in order to
spread the word, and share what you are
doing.

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Continue the journey
Give reasons why Highlight a
unique aspect Fear of missing out

34. Get your first (or next) 100 subscribers by:
● Featuring what’s in it for
them
● Leverage various
channels
● Engage new subscribers
with a Welcome Series

35. Get started today!
Scan QR code for more details
Members special pricing:
50% off monthly
Or visit this link:
https://bit.ly/3TEulDQ

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Q+A
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Thank you
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