American Cancer Society (ACS) runs one of the largest longitudinal studies of behavioral data for cancer prevention. Recently, ACS embarked on a journey to better connect and build a community around the study's participants with the aim of increasing engagement and better delivering information to them. In this webinar, we will discuss how nonprofits can - Create a research-focused community - Communicate effectively with their participants about upcoming surveys - Develop best practices around messaging and program development The webinar will show how ACS uses surveys as a mechanism to collect data, understand the audience, and make data-driven decisions.

1. Data and Perception:
How American
Cancer Society Uses
Surveys to Increase
Engagement
March 10, 2020

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3. A Global Network
Bridging Tech Solutions
and Services for Good
Where are you on the map?

4. Acclivity
Adobe
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5. Explore our Nonprofit
Tech Marketplace
For more information, please visit
www.techsoup.org/get-product-donations
"We are an all-volunteer organization with
limited professional skills. Adobe's donated
technology is helping us present our story to
the public and to lenders in the format of a
much larger organization. With Adobe, we
are able to knock off a few of the "rough
edges" so that our story is front and center
instead of our technological limitations.
Thank you, Adobe!”
- Richard de Koster
Constitution Island Association, Inc

6. The QuestionPro Donation Program
For more information, please visit
www.techsoup.org/questionpro
● QuestionPro Corporate, 1-Year Initial
Subscription - Online Survey Software -
$97
● QuestionPro Corporate, Subscription
Renewal - Renewal for QuestionPro
Corporate subscriptions obtained through
TechSoup - $97

7. Presenters
Vivek Bhaskaran
QuestionPro Founding Member and Executive
Chairman
Alpa Patel
Principal Investigator of Cancer Prevention
Studies
Sima Thakkar
Senior Manager, Content
TechSoup
Assisting with chat:
Steven Davidson, TechSoup
Steven Davidson
Marketing
Associate
TechSoup
Vivek Bhaskaran
QuestionPro
Founding Member
and Executive
Chairman
Sima Thakkar
Senior Manager, Content
TechSoup
Alpa Patel
Principal Investigator
of Cancer Prevention
Studies

8. Introduction
- American Cancer Society
- QuestionPro
Online Surveys & Research
- Data - Key Asset
- Crafting Questions
ACS - Case Study
Non-Profit Survey Templates
Data and Perception
How American Cancer Society Uses Surveys to Increase Engagement

9. ABOUT QUESTIONPRO
Overview
Founded: 2005
Employees: > 150
Customer Renewal Rate: +90%
Transition from Non-QuestionPro platform: 70%
Implementation Success Rate: 100%
Bootstrapped, Profitable & Growing
Employee Owned, Founder Led & Customer Obsessed
United States, Mexico, Germany, India, Dubai, Singapore
Clients

10. A little bit about me and my journey & experience...
Provo
Moscow
Calcutta

11. 11cancer.org
Alpa Patel, PhD, FACSM
Senior Scientific Director,
Behavioral and Epidemiology Research

12. Think of data as a
strategic asset

13. Data health is
managed well
Characteristics of a data-driven organization
Shows natural
curiosity; Lots
of ‘whys’
Has champions
at all levels
Data is not
treated as a
foreign object
Uses data to
tell beautiful
stories

14. Define your
mission &
constituents with a
research focused
community

15. How you ask
questions matter
● Over 80 qualitative & quantitative question types available
● Smart Survey Logic -Skip patterns, show/hide, etc.
● Image and video support
● Pre-written question library
● Full multilingual support
● GDPR-ready
● Customize themes, logos, colors, etc.

16. Share findings on regular basis
State short and long term effects
of participating in the research
community
1
2
Share outcomes and
commitment to changes
3
Include impactful stories from
the direct community and
provide incentives
4
Demonstrate that you
understand their needs

17. Describe the
commitments and
outcomes
Build trust
through
transparency

18. What data isn’t collected yet?
Identify times to fill in the gaps
Answer survey questions during
intake, midway, and post program
1
2
Facilitate quarterly feedback
sessions
3
Share results to keep everyone
engaged in the mission
4
Timing is everything

19. Using survey data to increase
engagement

20. A. The American Cancer Society is a nationwide, community-based voluntary
health organization dedicated to eliminating cancer as a major health
problem.
B. HQ in Atlanta, GA, with regional offices through the USA
C. The American Cancer Society’s mission is to save lives, celebrate lives, and
lead the fight for a world without cancer.

21. American Cancer Society
Measuring perception where it matters

22. The Cancer Prevention Studies (CPS)
22
Hammond-Horn CPS-I CPS-II CPS-3
Years 1952-1955 1959-1972 1982-current 2006-present
Participants 188,000 1,000,000 1,200,000 304,000
Examples of
major findings
Link between
smoking and lung
cancer
Links between
smoking and
cancer; obesity
and premature
death
Obesity, smoking,
poor diet,
genetics with
cancer risk;
exercise and
cancer prevention
New study with
multiple focus
areas

23. *Traditional methods of data collection
Cancer Prevention Study-3 (CPS-3)

24. Secure
Access to
Enter
Portal
Portal Home Page:
• Study information
• Task notifications
Brief Surveys
Report a New
Cancer
Sit/Stand video test
Post-diagnosis data
24
CPS-3 Web-Portal Pilot with QuestionPro
Personal Information
Updates
Cloud-based data collection

25. Section start
Survey templates for
nonprofits

26. 15 Pre-written nonprofit surveys
Fully customizable
1
2
Covers popular nonprofit topics3
Save templates and reuse again4
Save time using
templates for nonprofits

27. Nonprofit survey template topics
Event Registration Survey
Donation Survey
Event Participation Survey
Exit Survey
Sponsorship Form Survey
Mentoring Programs Survey
FundRaising Feedback Survey
Alumni Survey
Stakeholder Survey
Volunteer Enrollment Form
Member Satisfaction Survey
Volunteer Satisfaction Survey
Volunteer Interests And Skills Survey
Counselor Survey
Parent Survey
Access templates
https://www.questionpro.com/survey-templates/non-profit-surveys/
Sign up for free account and access these templates
in the survey workspace

28. Icon to
illustrate
the key
concept
Sign up on TechSoup to access QuestionPro
https://www.techsoup.org/questionpro
Sign up for free weekly training for more tips and best practices
http://www.questionpro.com/training
Access our extensive help center and 24/7 global support to answer all
survey and analytics questions along the way!
Get started today

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