2. History
• It was the time when British were ruling the
India
• New Government offices, Post
Offices, Bridges etc. were being Constructed.
• A Parsi Banker employed a person to bring
home made food to site of work
• His Colleagues too liked this idea and Started
availing this service.
• Slowly this evolved into the present 5000
strong Dabbawala System.

3. FOUNDER OF DABBAWALA SYSTEM
Hon. Mahadu Havaji Bacche Hon. Dhondiba Medge
• Educated only up to Class 2 • Educated only up to class 4
• Started the Dabbawala System • Framed the Rules and Regulations
with a handful of 35 Dabbawala of Dabbawala
in 1890

4. NUTAN MUMBAI TIFFIN BOX SUPPLIERS ASSOCIATION
• History- Started in 1890
• Charitable Trust- Registered in 1956
• Education:- 85% Illiterate
• Total area Coverage:- 60Kms/ 70 Kms
• Employee Strength:- 5000
• Mukhadhams:- 635
• No. of Dabbas:- 2,00,000 Dabbas i.e. 4,00,000 transactions every
day.
• Time Taken:- 3 Hrs.

5. Q FACTOR OF DABBAWALA
• Error Rate:- 1 in 16 million transaction
• Six sigma Performance (99.9999)
• Technological Backup:- Nil
• Cost Of service:- Rs. 250- 300 per Month
• Standard price for all (Weight; Distance;
Space)
• Rs. 30 Crore approximately Annual
Turnover.
• “ No Strike” records as each one a share
holder
• Earnings:- 4000 To 5000 P.m

6. a
MAJOR FEATURES OF SUPPLY CHAIN
• 0% Fuel
• 0% Modern Technology
• 0% Investment
• 0% Disputes
• 99.9999 Performance
• 100% Customer satisfaction
• Food is taken from home or mess
& is delivered at office

7. Discipline
• Wearing White Cap During business Hrs.
• Reporting To Duty on time
• Behave Properly & respect the customers
• Carry Identity cards.

8. President
Vice president
13 Members
General Secretary
Treasure
Director (9)
Mukadaam
Member (500)

10. SOME EXAMPLES OF CODING SYSTEM:-

11. JOURNEY OF DABBAWALA

12. Pick up dabba from residence & bring it to andheri station.
9:30 A.M- 10:30 A.M
• This time period is Utilized for collecting Dabbas from
Different places around Andheri
• Dabbas are collected from different resources such as
homes, hotels, messes etc. by Dabbawalas & brought
to Andheri Station.
• Red Light, No entry etc. is crossed.
• Now these collected Dabbas are sorted according to
Destination.
• Wherever there is Dabba- There is Dabbawala.

13. JOURNEY IN THE LOCAL TRAIN
• 10:34- 11:20 A.M ( Andheri Station)
• This time period is actually the journey time.
The Dabbawalas load the wooden Crates filled
with Tiffin on t the luggage or goods
compartment in the train.
• Generally, they Choose to Occupy the last
compartment of the train.
• 12 coach Train
• 4,000 Commuters
• 8,000 Disputes
• But no excuses Duty First.

14. UNLOADING & SORTING AT DESTINATION STATION
• 11:20- 12:30 P:M ( Church gate
Station)
• At this stage; the unloading takes
place at the destination station
• Re- arrangement at Tiffin's takes
place as per the Destination Areas &
destination buildings
• Dabbas are Delivered by cycle; hand
card or even walk.

15. COLLECTION OF EMPTY DABBA & SORTING AT DESTINATIONS STATION
• 1:15- 2:30 P.M( At all
destination stations)
• Here on begins the collection
process where the Dabbawalas
have to pick up the Dabbas
from the offices where they
had delivered almost an hour
ago
• The Return journey by train
where the group finally meets
up after the day’s routine of
dispatching & collecting from
various destination offices.
• The Dabbawalas meet for the
segregation as per the
destination suburb.

16. RETURN JOURNEY
• 2:48- 3:30P:M
• Usually since it is more of a
pleasant journey compared to the
earlier part of the day; the
Dabbawalas lighten up the
moment with merry making;
joking around singing.
• There is no cause of tension or
worry as customer has eaten the
lunch.
• Even if the Return journey is
delayed little bit there is no
problem.

17. SORTING & DELIVERY OF EMPTY DABBA
• 3:30- 4:40 P.M ( At all Origin Stations.)
• This is the stage where the final sorting &
dispatch takes place. The group meets up at
origin station & they finally sort out the
Tiffin's as per the origin area & the empty
Dabba is delivered at the Respected
Residence.
• The actual address of the residence is not
mentioned on the Dabba. It is remembered by
the Dabbawalas.

18. SIX SIGMA CERTIFICATION BY FORBES GROUP
• Dabbawalas got six sigma
• Dabbawalas were invited to collect the six sigma certificate
they did not know what it is made of Gold or Bronze.
• The certificate is lying in cupboard eating dust.
• Dabbawalas got ISO 9001- 2000 for Excellence in service
• The only think that a “ Error is Horror”
• Dabbawalas work with Great efficiency without caring for
any certificates.

19. Porters five force theory

20. COCA-COLA TIES UP WITH
DABBAWALLAS
BEVERAGES MAJOR, COCA-
COLA INDIA, WILL USE THE
MIGHT OF MUMBAI
DABBAWALLAS TO LURE
CUSTOMERS TO SAMPLE ITS
ORANGE JUICE DRINK
MINUTE MAID PULPY
ORANGE
MR. VENKATESH KINI, VP, RS.500 CRORE PACKAGED
JUICE MARKET
MARKETING COCA-COLA IS COMPETING
WITH PEPSICO’S
TROPICANA
AND DABUR’S FOODS’ REAL

21. SWOT Analysis
Strengths:
 Simplicity in organization with Innovative service
 Coordination, team spirit, & time management
 Low operation cost
 Customer satisfaction
 Low Attrition Rate
Weaknesses:
 High dependability on
local trains
 Funds for the association
 Limited Access to Education

22. Opportunities
 Wide range publicity
 Operational cost is low
 Catering
Threats
 Indirect competition is being faced from caterers like
maharaja community
 Indirect threats from fast foods and hotels
 Change in timings
 Company transport
 Ticket restaurant

23. Achievements
Documentaries made by :
BBC ,UTV, MTV, ZEE TV, AAJ TAK, TV TODAY, SAHARA SAMAY, STAR TV,
CNBC TV 18, CNN, SONY TV, TV TOKYO, NDTV.
CASE STUDY made by :
ICFAI Press Hyderabad & Bangalore
Richard Ivey School of Business – Canada
Also, Included in a subject in Graduate School of Journalism University of
California, Berkeley
•

24. • Invitations from :
CII for conference held in Bangalore, IIML, IIMA, CII
Cochin, CII Delhi, Dr. Reddy’s Lab Foundation
Hyderabad, SCMHRD Pune, SCMHRD Nasik, Sadahana –
Pune, Rotary Club – Bangalore, NIQR at Chennai
• Radio:
German Radio Network, Radio Mirchi, Radio Mid-day, FM –
Gold, BBC Radio, Radio City

25. World record in Best Time Management with Six Sigma
rating.
Name in “GUINESS BOOK of World Records”.
Registered with Ripley's “ believe it or not”.
Participated in “Deal Ya No Deal Contest” by Sony
Entertainment Television
Invited for marriage of Hon. Prince Charles of England on
9th April, 2005

26. BELIEVES OF DABBAWALA
• Work is Worship.
• Serving People is serving god.
• Annadan is Mahadaan.
• The Decedents of the
Dabbawalas were the warriors
in army of Chatrapati Shivaji
Mahraj.
• Time is money.
• Unity is Power.

27. Conclusion

28. Thank you 