Flavours of SEO
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Presentation about SEO for IAB Belgium @Google Offices BXL (intermediate level) TOC: - The SEO Pyramid - Which ranking factors matter - SEO trends - SEO Migration - New sites & SEO - Social Media & SEO - International SEO - Local SEO - Video & Image SEO - Keyword Research (finally done right) - Optimizing your website / writing content
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Flavours of SEO
- 1. Flavors of SEO www.reference.be @ndegeyndt Li: Nikolaas De Geyndt
- 4. SEO Pyramid Accessible Content Keyword Universe & Content Optimization Marketing Social SEO Fundamentals: http://www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid
- 5. Which Ranking Factors matter Links represent 42% of rankings Kw represent 36% or rankings Social represent 7% of rankings Search volume for brands Internal links, # chars HTML & document CTR from Google to page for a KW Domain length
- 6. SEO Trends www.goedkope-vakantiehuisje-ardennen-durbuy.be Use related keywords
- 7. SEO Trends says
- 8. SEO Trends Read up at Wikipedia: http://en.wikipedia.org/wiki/Google_Panda
- 12. Migrating from Old to New Site Old website www.yourdomain.com/oldurl1 www.yourdomain.com/oldurl2 … New website www.yourdomain.com/newurl-1 www.yourdomain.com/newurl-2 … Old indexed URL’s SWITCH after switch Will be replaced by New URL’s
- 29. Local & SEO Check out the Local Ranking Factors http://www.davidmihm.com/local-search-ranking-factors.shtml
- 34. Local & SEO
- 62. …
- 74. Obsolete !
- 79. <img src="/~/media/Images/ProductImages/Consumer goods/ Picture-medical-app .ashx" alt=" Picture medical application " width="213" height="109"> File name Alt tag 1 2
Notes de l'éditeur
- 01/12/11
- Synonyms: checking account, current account, deposit , deposit account, funds, savings account
- Synonyms: checking account, current account, deposit , deposit account, funds, savings account
- Synonyms: checking account, current account, deposit , deposit account, funds, savings account
- Before optimizing our webpage, let’s try to understand what bots can read and what not...
- Before optimizing our webpage, let’s try to understand what bots can read and what not...
- Guidelines Page Titles: Unique titles ! 7 words is ideal, but don’t focus on it OR : 10-60 characters and no special characters Make sure to have keyword/keyphrase included in the page title Keyword in Title tag - close to beginning Google breaks off your title at 65 characters -When using a long brandname in the pagetitle, know that the weight of your keyword(s) drops (value-spread over all the words)
- Guidelines URL’s : No more than 3 hypens per folder, per filename (hypens better than underscores) Descriptive url’s (incorporate keywords) Not too many directories ; the shorther the url, the better Don’t repeat keywords in the url Better html (avoid php/asp/cfm) Lowercase urls (otherwise risk for duplicate) No special characters in the url (# à è, spaces, [, ], !, ?, etc.) Maybe a little word about URL-rewriting & Redirects
- - Show popup images in firefox & explorer. Difference alt & title