[DDMC 2014] The Role of Online 3D Platforms in Open Innovation with Customers

•

2 j'aime•1,156 vues

Thierry Rayna

This presentations examines the role of 3D printing platforms in open innovation and co-creation with customers

Business

THE ROLE OF ONLINE 3D
PLATFORMS IN OPEN
INNOVATION WITH
CUSTOMERS
Prof. Thierry Rayna
Dr Ludmila Striukova
Prof. John Darlington
DDMC 2014

Prof. Thierry Rayna
Professor of Economics at ESG Management School
(Paris)
Aﬃliate Professor at Imperial College London
Associate Editor of Int. J. of Manufacturing Technology
and Management
email: trayna@esg.fr
Twitter: @ThierryRayna

Open Innovation
Inbound or ‘outside-in’
Outbound or ‘inside-out’
‘Coupled’ = inbound + outbound

Co-Creation
Consumer-related part of Open Innovation
Can take place at all stages of production process
Can involve individuals or communities
Can be autonomous or sponsored
Open Innovation with consumers requires Co-Creation
but not all Co-Creation is Open Innovation

Open Innovation, Co-creation
& Mass-customisation
Open Innovation
Mass-customisation
Co-creation
© Thierry Rayna 2014. Some rights reserved.
Except where otherwise noted, this worked is licensed under
http://creativecommons.org/licenses/by/4.0/

From Consumers to Prosumers
Design
Manufacturing
Distribution
Minor Signiﬁcant Leading
MinorSigniﬁcantLeading
M
inor
Significant
Leading
‘Traditional’
Production
DIY
‘Factory’
Outlet
BespokeClothing
CodesignedHome 3DPrinted
Home 3D
Printed
© Thierry Rayna 2014. Some rights reserved.
Except where otherwise noted, this worked is licensed under
http://creativecommons.org/licenses/by/4.0/

Typology of Co-creation
Diﬀerentiated
Integrated
MassCustom
Crowdfunding
Crowdsourcing
User Manufacturing
Crowd-customisation
Co-design platforms Open Source
INPUT
OUTPUT
© Thierry Rayna 2014. Some rights reserved.
Except where otherwise noted, this worked is licensed under
http://creativecommons.org/licenses/by/4.0/

A Study of Online 3D
Printing platforms
Original study (2013): 14 platforms
New study (2014): 22 platforms

3D Printing platforms and
co-creation
Design
Design
supply
Design
hosting
Customi
sation
Co-
creation
Crowd-
sourcing
Manufacturing
Printing
Home
printing
Crowd-
sourcing
Crowd
User
designs
designs
designs
objects objects
Input
Manufactured objects
Designs
Service
Activity
© Thierry Rayna 2014. Some rights reserved.
Except where otherwise noted, this worked is licensed under
http://creativecommons.org/licenses/by/4.0/

Taxonomy of Online 3D
Printing PlatformsTable 5: Categorising online 3D printing platforms.
Design Manufacturing
Platform
Hosting(sales)
Hosting(repository)
Designsupply
Co-designservice
Designcrowdsourcing
Designcustomisation
Printingservice
Printersales
Physicalstore
Printingcrowdsourcing
1○
3Dagogo + +
3D Burrito +
3DLT + (+)
CubifyCloud + + + + +
i.Materialise + + + + +
Ponoko + +
Sculpteo + + + +
Shapeways + + +
Trinckle + + +
2○
3DPrintUK +
Materialise Onsite +
3DCreation Lab + +
FastProtos + +
iMakr + + + +
Makerbot/Thingiverse + + + + +
The 3D Printer Experience + + +
White Clouds + + + +
3○
3D Hubs +
MakeXYZ +
4○
Additer + +
Kraftw¨urx + +
Maker6 + + + +
1○ Design marketplaces 2○ Printing services
Design marketplace
Printing service
Printing marketplace
Crowdsourcing platform
© Thierry Rayna 2014. Some rights reserved.
Except where otherwise noted, this worked is licensed under
http://creativecommons.org/licenses/by/4.0/

Print shop
Printing
market
place
D
esign
m
arketplace
Printing service
Design
crowdsourcing
3D Hubs
MakeXYZ
3DPrintUK
Materialise-Onsite
3DLT
Cubify
Ponoko
Sculpteo
3Dagogo
3DCreationLab
FastProtos
iMakr
Makerbot
3DPrint.Exp.
WhiteCloud
Shapeways
i.Materialise
Trinckle
Maker6
Printing
crowdsourcing
3DBurrito
Additer
Kraftwürx
Design service
© Thierry Rayna 2014. Some rights reserved.
Except where otherwise noted, this worked is licensed under
http://creativecommons.org/licenses/by/4.0/

Diﬀerentiated
Integrated
MassCustom
Online 3D Printing Platforms
and Co-creation
Printing marketplaces
3DHubs
MakeXYZ
Printing services
3DPrintUK
MakerBot
3DCreationLab
FastProtos
iMakr
3DPrinterExp.
White Cloud
Ponoko
3D Burrito
3DLT
3Dagogo
Cubify
Sculpteo
i.Materialize
MaterialiseOnSite
Shapeways
Trinckle
Design marketplaces
Crowdsourcing platforms
(Kra#würx,Additer)
© Thierry Rayna 2014. Some rights reserved.
Except where otherwise noted, this worked is licensed under
http://creativecommons.org/licenses/by/4.0/

Conclusion
Online 3D Printing Platforms enable to cover most
aspects of Open Innovation with Customers
Still weaker on the ‘integrated’ side
Need to develop interfaces enabling collaboration

Special Issue: “3D Printing: The
Next Industrial Revolution”
Eds Prof. I. Petrick
(Penn State), Prof. T.
Rayna (ESGMS), Dr L.
Striukova (UCL)
Int. J. of Manufacturing
Technology and
Management
Deadline extended until
May 31

Contenu connexe

Tendances

The presentation takes a look on the digitization of the industrial enterprise, linking Industry 4.0 and Smart Service activities. It points out the crucial role of data for future business success and positions the Industrial Data Space as a collaborative approach to securely exchange and easily link data within business ecosystems. The presentation was given at the Manufacturing Analytics workshop organized by the Insitute of Manufacturing at the University of Cambridge on February 1st, 2016.

Industrial Data Space: Digital Sovereignty for Industry 4.0 and Smart Services

Boris Otto

Max Lemke, Head of Unit, Components and Systems, European Commission

I4MS_eu

Promaut, Factories of the Future

Agència per a la Competitivitat de l'empresa - ACCIÓ

Keynote at the 3rd Annual International Conference of the Immersive Learning Research Network, iLRN 2017 Today’s shop floor, the area of a factory where operatives assemble products, is a complex and demanding work environment. The employed and produced technology becomes ever more complex, and employees are responsible for an increasing amount of tasks. As a consequence, the employee is under constant pressure to solve problems occurring on the shop floor as fast as possible, and simultaneously to improve his work-related knowledge, skills, and capabilities. This keynotes presents the outcome of the APPsist project, which investigated how adaptive technology can support the employee on the shop floor in this challenging environment.

Workplace-based Learning in Industry 4.0 -- Multi-perspective approaches and ...

Carsten Ullrich

Andreas Ocklenburg, Cloudsme AG, DE

I4MS_eu

Logistics 4.0 and the Internet of Things

Thorsten Huelsmann

Enabling the Industry 4.0 vision: Hype? Real Opportunity!

Boris Otto

Мила Стрюкова

Andrey Teslenko

Industry 4.0: Smart robots for smart factories

Agència per a la Competitivitat de l'empresa - ACCIÓ

Mission Industry 4.0 to Germany in June 2016

Agència per a la Competitivitat de l'empresa - ACCIÓ

Industry 4.0 technologies and their applications in fighting COVID-19 pandemic

MileyJames

Industrie 4.0 presentations matthias barbian_june2016

Matthias Barbian

Тьерри Рйана

Andrey Teslenko

Industrial Revolution 4.0 & SMEs - Opportunities and Challenges

Universiti Tun Hussein Onn Malaysia

Engineering2050 CYBER ENGINEERING OBJECTS

Zentrifuge - Kommunikation, Kunst und Kultur e.V.

The Internet of Everything (IoE) is built on the connections among people, processes, data, and internet of things. However, it is not about these four dimensions in isolation. Each amplifies the capabilities of the other three. It is in the intersection of all of these elements that the true power of Internet of Everything is realized. We will examine the Cyber-physical view to explore Specification, Hybrid and Heterogeneous Models, Conceptual frameworks, Multiform Time, and much more.

Meetup #3 - Cyber-physical view of the Internet of Everything

Francesco Rago

Industry 4.0

kavyasree203263

Engineering and Manufacturing

Lee Jacobs

Eurecat approach to Industry 4.0

Agència per a la Competitivitat de l'empresa - ACCIÓ

Kone Monospace Launch Group Presentation

Jacob Chen

Tendances (20)

Industrial Data Space: Digital Sovereignty for Industry 4.0 and Smart Services

Max Lemke, Head of Unit, Components and Systems, European Commission

Promaut, Factories of the Future

Workplace-based Learning in Industry 4.0 -- Multi-perspective approaches and ...

Andreas Ocklenburg, Cloudsme AG, DE

Logistics 4.0 and the Internet of Things

Enabling the Industry 4.0 vision: Hype? Real Opportunity!

Мила Стрюкова

Industry 4.0: Smart robots for smart factories

Mission Industry 4.0 to Germany in June 2016

Industry 4.0 technologies and their applications in fighting COVID-19 pandemic

Industrie 4.0 presentations matthias barbian_june2016

Тьерри Рйана

Industrial Revolution 4.0 & SMEs - Opportunities and Challenges

Engineering2050 CYBER ENGINEERING OBJECTS

Meetup #3 - Cyber-physical view of the Internet of Everything

Industry 4.0

Engineering and Manufacturing

Eurecat approach to Industry 4.0

Kone Monospace Launch Group Presentation

Similaire à [DDMC 2014] The Role of Online 3D Platforms in Open Innovation with Customers

Is Future Manufacturing Open Source?

Christian Villum

Design Roadmapping; Future Visioning for Organisational Innovation Design roadmapping – future visioning carried out by strategic designers – shapes manager’s perceptions of the ‘imaginable’; in ways that have concrete implications for decision-making and for the allocation of resources on innovation. This lecture investigates the role of vision imagination, creation and realization in design roadmapping for design innovation in organizations. Speaker: Dr. ir. Lianne W.L. Simonse Open Innovation for the Internet of Things Successful open product platforms for the Internet of Things can benefit from the creativity of the crowd. At the same time, it is challenging for platform owners to, for example, maintain control over the user experience. In this talk, Susan illustrates her latest academic research with a case study of the Philips Hue. Speaker: Susan Hilbolling Energy efficiency business models: Fit to serve? Most new business propositions are formed around a product-service combination. In energy efficiency, however, business models are still mainly product solutions, as shown in recent research by Duneworks and Ideate. Such ‘unfit’ business models might be the cause for a slow market uptake; in this talk Renske illustrates how to change that. Speakers: Renske Bouwknegt, Ruth Mourik Business Model Innovation by 3D Print Entrepreneurs The business models of 3D print entrepreneurs consist of activities related to the creation, distribution, retention and consumption of value, but also of information exchange within their communities. In this study, Peter sheds light on how 3D print entrepreneurs share and exchange goods, services and knowledge as peers. Speaker: Peter Troxler

DRIVE 2017 | 25 October - VALUE CREATION - Business Innovation

CLICKNL

Tech tour business presentation evs - v.8.12

William_Stevens

Digital Fabrication Studio 0.3 Media, Business, Platform, Economy

Massimo Menichinelli

RFID Catalogue

BethanyClayton1

RFID Catalogue

BethanyClayton1

NUX Leeds - 28 May 2015: The shared creating experience

Simon Wilson

Digital Innovation, Reverse Semiotics, and Generative Economics

Youngjin Yoo

Disruption is Change is Future

Anatole Tresch

iMinds & SME Innovation

imec

SogetiLabs Webinar - 3D Printing

SogetiLabs

Numerous challenges face organizations manufacturing products today as the market moves more towards extreme design and demand variability, expectations of rapid innovation and the onset of markets of one. To address these challenges manufacturing companies are looking to leverage the principles of the 4IR, Industry4.0 technologies and Product Innovation to drive efficiency into their production operations. Success requires deep knowledge, skills and a collaborative approach in the Digital Culture4.0 It is our job to be your eyes and ears on the ground to help you identify, approach, engage and attract those and the people associated in developing and delivering. This global headhunting approach for the rarest skills in the market is what differentiates us from the rest. Finding permanent or sub-contracted resources to deliver innovative new and existing products efficiently to your customers is our forte!

PLM 4.0 Recruiting (Haig&Co-Digital Transformation)

Drew Sparrow

I4MS join webinar_c2t_digitbrain_

Inle Heritage Foundation

BHN new infosoc0901short

Izumi Aizu

Digital Hub Dortmund - A Digital Innovation Hub on Enabling Technologies in L...

Thorsten Huelsmann

William visterin kickoff_info_security_def

William Visterin

Global Azure Bootcamp 2016 - Lyon : Iot Project Management, IoT Edge with Rea...

FactoVia

Digital transformation is not all about technology it

JackMathew4

Impact of 3D printing on Service Design Abstract: 3D printing will change and enable all sorts of things we cannot do or foresee today. One can for instance think about how the duration of ‘productizing services’ can now match the duration of ‘servitizing products’. The key will be to not just philosophy on this but hands-on experience and iterate to discover where 3D printing will bring us. To do so Merijn will give a short introduction on Ultimaker and 3D printing developments in general. Hereafter he will share the design challenges Ultimaker is facing and the overall plan how to approach them. He will conclude with his personal vision on how 3D printing capabilities can change the way how we design product-service systems in the future. Innovation: 3D printing will change and enable all sorts of things we cannot do or foresee today. One can for instance think about how the duration of ‘productizing services’ can now match the duration of ‘servitizing products’.

Merijn Neeleman - Impact of 3D printing on Service Design

Service Design Network

피규어 디자인과 3D 프린팅 : 박재완(PYPEP 대표)

brainerymakers

Similaire à [DDMC 2014] The Role of Online 3D Platforms in Open Innovation with Customers (20)

Is Future Manufacturing Open Source?

DRIVE 2017 | 25 October - VALUE CREATION - Business Innovation

Tech tour business presentation evs - v.8.12

Digital Fabrication Studio 0.3 Media, Business, Platform, Economy

RFID Catalogue

NUX Leeds - 28 May 2015: The shared creating experience

Digital Innovation, Reverse Semiotics, and Generative Economics

Disruption is Change is Future

iMinds & SME Innovation

SogetiLabs Webinar - 3D Printing

PLM 4.0 Recruiting (Haig&Co-Digital Transformation)

I4MS join webinar_c2t_digitbrain_

BHN new infosoc0901short

Digital Hub Dortmund - A Digital Innovation Hub on Enabling Technologies in L...

William visterin kickoff_info_security_def

Global Azure Bootcamp 2016 - Lyon : Iot Project Management, IoT Edge with Rea...

Digital transformation is not all about technology it

Merijn Neeleman - Impact of 3D printing on Service Design

피규어 디자인과 3D 프린팅 : 박재완(PYPEP 대표)

Plus de Thierry Rayna

Impression 3D, repenser les Business Models et la capture de valeur – Quel est l’impact de l’impression 3D sur les modèles d’affaires ? – En quoi l’impression 3D permet-elle d’établir des modèles d’affaire dynamique, agiles et ambidextres ? – Quels challenges liés à la capture de valeur ? Comment les surmonter ? – Comment repenser le management de la Propriété Intellectuelle afin de tirer pleinement profit de cette nouvelle révolution industrielle ?

Impression 3D : Repenser les business models et la capture de valeur [Marcus ...

Thierry Rayna

[Crowd15] Crowd Motivation & The Impact of Technology: The Economics of Crowd...

Thierry Rayna

From Grid to Cloud: Economic Model Evolution and Policy Implications

Thierry Rayna

Bien plus qu’une simple technologie de production, l’impression 3D permet de reconfigurer rapidement et radicalement la chaîne de valeur de l’entreprise et de la rendre ainsi agile, « lean », dynamique et efficiente. Lors de cette présentation, nous examinerons tout d’abord l’impact des technologies d’impression 3D sur les « business models », et, en particulier, en quoi création de valeur, la distribution de valeur et la capture de valeur sont affectées par ces nouvelles technologies. Nous montrerons ensuite comment l’impression 3D rend possible l’adoption de « business models » innovants, dynamiques et reconfigurables. Bien plus encore, l’impression 3D permet d’appliquer le paradigme de « prototypage rapide » aux « business models » mêmes. Enfin, nous aborderons la question de l’intégration verticale. L’impression 3D entraine-t-elle une plus grande intégration ou, au contraire, une plus grande externalisation ? Dans quels cas vaut-il mieux intégrer les processus d’impression 3D ? Dans quels cas vaut-il mieux les externaliser ? Quels sont les facteurs à prendre en compte ? Quelles solutions existent ?

[3DPrintShow Paris 2014] Business Models, intégration, externalisation : Quel...

Thierry Rayna

Comme d’autres technologies de numérisation avant elles, les technologies d’impression 3D nous forcent à repenser notre approche de la propriété intellectuelle. Ceci est d’autant plus le cas qu’au contraire d’autres objets « numériques » (musique, films, livres électroniques), la question de la propriété intellectuelle liée à l’impression 3D est bien plus complexe. En effet, dans le cas de l’impression 3D, brevets, droits d’auteurs, modèles déposés et marques se mêlent allégrement ! Le but de cette présentation est, tout d’abord, de clarifier cette question : quelle propriété intellectuelle utiliser pour l’impression 3D ? Une fois cette question posée, nous aborderons la question des risques particuliers liés à l’impression 3D : quid de la contrefaçon ? Du piratage des objets ? Peut-on craindre l’apparition de « Patent Trolls » liés à l’impression 3D ? Enfin, nous nous pencherons sur la question des stratégies de propriété intellectuelle propres à l’impression 3D : comment faire respecter la propriété intellectuelle ? Comment utiliser sa propriété intellectuelle afin de tirer pleinement profit de l’impression 3D ? Comment l’associer à la co-création et à l’« open innovation » ? La dernière partie de notre présentation s’attachera à apporter des réponses à ces questions et à apporter des recommandations en terme de stratégies.

[3DPrintShow Paris 2014] Impression 3D et Propriété Intellectuelle : Quels dé...

Thierry Rayna

[La video de cette présentation est disponible à cette adresse : https://www.youtube.com/watch?v=IdIiiW9waOU] Le but de cette présentation est de replacer la question des objets connectés dans son contexte global. Y sera notamment discuté notamment le changement de paradigme de l’Internet des Objets à l’Internet des Capteurs, et en quoi cette nouvelle approche modifie profondément la portée économique des technologies connectées. Les tendances d’adoption des objets connectées seront également évoquées ainsi que les principales perspectives de développement, notamment dans le domaine de la santé, des transports et de la domotique. Enfin, nous montrerons comment la combinaison des objets connectés avec le Big Data et la customisation de masse crée un « perfect storm » porteur de changements économiques majeurs et d’opportunités à saisir.

[Workshop DIL Objets Connectés] Des objets aux capteurs au Big Data : les no...

Thierry Rayna

Si tout le monde s'accorde à dire que les technologies d'impression 3D sont révolutionnaires, leur potentiel reste souvent mal compris et leurs effets transformationnels largement sous-estimés. Que peuvent, en pratique, apporter ces technologies aux consommateurs ? Quels bénéfices peuvent-ils en tirer ? Va-t-on réellement trouver une imprimante 3D dans chaque foyer ? Se dirige-t-on réellement vers une « customisation » de chaque objet ? Du point de vue de l'économie, est-ce la fin de la production de masse ? L'impression 3D peut-elle permettre à l'Europe de regagner sa compétitivité et de se réindustrialiser ? À quels effets peut-on s'attendre sur la création d'entreprises innovantes et sur l'emploi ? L'impression 3D peut-elle contribuer à une économie plus verte et à un développement durable ? Cette présentation a pour but d'apporter des réponses à ces questions. Par ailleurs, l'impact à long terme de l'implication croissante des consommateurs dans les processus de production (médias sociaux, customisation, fabrication à domicile) sera discuté.

[Paris 3DPrintShow] Impression 3D : Quels changements pour les consommateurs,...

Thierry Rayna

In the early 2000s the massive surge of consumer piracy took (almost) everyone by surprise. Yet, considering the radical changes that digitisation brings to the economic nature of content, this phenomenon could have been foreseen. Now that digitisation is coming to physical objects, it is critical to envisage the changes that this will bring to the way we do business. To do so, this presentation reviews the failures and (occasional) successes of digital industries to tackle consumer piracy and provides insights on how piracy can be turned on its head to benefit businesses.

3D Printing and Piracy: What lessons can be learned from the piracy of digita...

Thierry Rayna

Plus de Thierry Rayna (8)