1 TALK TO YOUR FANS
The French Tennis Federation (FFT)
and Roland Garros have geotargeted
posts with the Timeline Manager to
deliver appropriate messages to local
Community Managers has metrics to
analyze publication performances to
offer the best content to their
community and he can identify
Facebook ambassadors who can
2 KNOW YOUR OPPONENT
The Roland-Garros page has launched
the "Golden moments" Facebook tab,
presented as a Pinterest board,
collecting the most legendary photos
and videos of this competition.
3,200 UNIQUE VISITORS
IN ONE MONTH
4 BET ON THE BEST PLAYER
The Roland-Garros community was
invited to create the perfect
tennis player via a Facebook app.
Fans could choose players with the
best forehand, backhand, mental
etc.. to create their own version of
the ideal tennis player.
6,000 VISITS IN
6 RESPECT THE RULES
The Timeline Manager allows the FFT to
create automatic moderation rules
based on keywords lists to remove
spam messages, insults...
The Community Managers keeps the
control of the FFT and Roland-Garros
Timeline to avoid attacks.
7 HARANGUE THE SPECTATORS
The French Tennis Federation had
displayed the "Facepile" plugin,
"share" and "Invite" buttons on its
latest contests to encourage users to
participate and to viralize the campaign.
9 ANALYZE YOUR GAME
Each contest has a dedicated
dashboard, and the FFT has access to
useful metrics to study application
performances: visitors, unique
visitors, users, participants, winners,
90% CONVERSION RATE
ON SOME CONTESTS
10 GAME, SET & MATCH!
FRENCH TENNIS FEDERATION PAGE
22% ENGAGEMENT RATE
8% ENGAGEMENT RATE
ENGAGEMENT RATE = PEOPLE TALKING ABOUT THIS / PAGE FANS x 100
ALL OPERATIONS WERE CO-CREATED BY
THE FRENCH TENNIS FEDERATION TEAM
VICTOR LAMM & DELPHINE DELPORTE
The Tigerlily platform helps iconic brands optimize conversations, engage
users through rich contents or contests, and identify key communities.
NOW IS THE TIME TO BECOME A SOCIAL MEDIA CHIEF.
VISIT OUR WEBSITE CONTACT US