M AT CH
P OI NT
HOW TO ENGAGE SPORTS FANS ON FACEBOOK

At Tigerlily, we develop solutions that allow fans to experience and share their passions.
BECAUSE FACEBOOK IS SUCH A GREAT PLAYGROUND.

K TO YOUR FANS
1 TAL

1 TALK TO YOUR FANS
The French Tennis Federation (FFT)
and Roland Garros have geotargeted
posts with the Timeline Manager to
deliver appropriate messages to local
fans.
Community Managers has metrics to
analyze publication performances to
offer the best content to their
community and he can identify
Facebook ambassadors who can
support them.

YOUR OPPO NENT
2 KNOW

2 KNOW YOUR OPPONENT
The Roland-Garros page has launched
the "Golden moments" Facebook tab,
presented as a Pinterest board,
collecting the most legendary photos
and videos of this competition.
3,200 UNIQUE VISITORS
IN ONE MONTH

OUR EQUIP MENT
3 B UY Y

3 BUY YOUR EQUIPMENT
For the 2012 edition, Roland-Garros
opened a Facebook store grouping
the most popular items: T-Shirt,
Polo, Panama, Towels...
2,300 UNIQUE VISITORS
IN TWO MONTHS

THE B EST P LAYER
4 B ET ON

4 BET ON THE BEST PLAYER
The Roland-Garros community was
invited to create the perfect
tennis player via a Facebook app.
Fans could choose players with the
best forehand, backhand, mental
etc.. to create their own version of
the ideal tennis player.
6,000 VISITS IN
TWO WEEKS

5 PLA Y THE GAME

5 PLAY THE GAME
FFT’s fans are invited to answer 20
questions that trace the story of the
tournament. A game with a simple
UI & UX to animate the community.
7,000 VISITS IN
TWO WEEKS

T THE RULES
6 R ESPEC

6 RESPECT THE RULES
The Timeline Manager allows the FFT to
create automatic moderation rules
based on keywords lists to remove
spam messages, insults...
The Community Managers keeps the
control of the FFT and Roland-Garros
Timeline to avoid attacks.

THE S PECT ATORS
7 HARA NGUE

7 HARANGUE THE SPECTATORS
The French Tennis Federation had
displayed the "Facepile" plugin,
"share" and "Invite" buttons on its
latest contests to encourage users to
participate and to viralize the campaign.

ARD THE W INNER
8 REW

8 REWARD THE WINNER
Roland-Garros offers great gifts like tickets, T-Shirts or towels
of the tournament to motivate its community.

LYZE YOUR GAME
9 ANA

9 ANALYZE YOUR GAME
Each contest has a dedicated
dashboard, and the FFT has access to
useful metrics to study application
performances: visitors, unique
visitors, users, participants, winners,
voters, attempts...
90% CONVERSION RATE
ON SOME CONTESTS

& MA TCH!
10 GAM E, SET

10 GAME, SET & MATCH!
FRENCH TENNIS FEDERATION PAGE
20k+ FANS
22% ENGAGEMENT RATE
ROLAND-GARROS PAGE
500k+ FANS
8% ENGAGEMENT RATE
ENGAGEMENT RATE = PEOPLE TALKING ABOUT THIS / PAGE FANS x 100

ALL OPERATIONS WERE CO-CREATED BY
THE FRENCH TENNIS FEDERATION TEAM
VICTOR LAMM & DELPHINE DELPORTE
& TIGERLILY

The Tigerlily platform helps iconic brands optimize conversations, engage
users through rich contents or contests, and identify key communities.
NOW IS THE TIME TO BECOME A SOCIAL MEDIA CHIEF.
VISIT OUR WEBSITE CONTACT US

TO ALL PHOTOGRAPHERS, Cover • Clay © FFT
THANK YOU Introduction • Crowd © FFT
This presentation could not be done without you. Talk to your fans • Santoro Presser by Charlie Cowins
Know your opponent • Rafa & Roger © FFT
Buy your equipment • Jo © FFT
Bet on the best player •Roger © FFT
Play the game •Andy © FFT
Respect the rules • Caroline Wozniacki by Yann Caradec
Harangue the spectators • Gaël © FFT
Reward the winner • Roger © FFT
Analyze your game • Internationaux Roland-Garros by Nawal_
Game, set & match ! • Rafa & Roger © FFT
Credits • Maria © FFT