M AT CHP OI NTHOW TO ENGAGE SPORTS FANS ON FACEBOOK
At Tigerlily, we develop solutions that allow fans to experience and share their passions.             BECAUSE FACEBOOK IS...
K TO YOUR FANS1   TAL
1   TALK TO YOUR FANS                   The French Tennis Federation (FFT)                   and Roland Garros have geotar...
YOUR OPPO NENT2   KNOW
2   KNOW YOUR OPPONENT                 The Roland-Garros page has launched                 the "Golden moments" Facebook t...
OUR EQUIP MENT3   B UY Y
3   BUY YOUR EQUIPMENT                   For the 2012 edition, Roland-Garros                   opened a Facebook store gro...
THE B EST P LAYER4   B ET ON
4   BET ON THE BEST PLAYER                    The Roland-Garros community was                    invited to create the per...
5   PLA Y THE GAME
5   PLAY THE GAME                    FFT’s fans are invited to answer 20                    questions that trace the story...
T THE RULES6   R ESPEC
6   RESPECT THE RULES                  The Timeline Manager allows the FFT to                  create automatic moderation...
THE S PECT ATORS7   HARA NGUE
7   HARANGUE THE SPECTATORS                 The French Tennis Federation had                 displayed the "Facepile" plug...
ARD THE W INNER8   REW
8   REWARD THE WINNER            Roland-Garros offers great gifts like tickets, T-Shirts or towels            of the tourn...
LYZE YOUR GAME9   ANA
9   ANALYZE YOUR GAME                  Each contest has a dedicated                  dashboard, and the FFT has access to ...
& MA TCH!10   GAM E, SET
10   GAME, SET & MATCH!              FRENCH TENNIS FEDERATION PAGE              20k+            FANS                      ...
ALL OPERATIONS WERE CO-CREATED BYTHE FRENCH TENNIS FEDERATION TEAMVICTOR LAMM & DELPHINE DELPORTE& TIGERLILY
The Tigerlily platform helps iconic brands optimize conversations, engage users through rich contents or contests, and ide...
TO ALL PHOTOGRAPHERS,                              Cover • Clay © FFTTHANK YOU                                          In...
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6 RESPECT THE RULES The Timeline Manager allows the FFT to create automatic moderation rules based on keywords lists to remove spam messages, insults... The Community Managers keeps the control of the FFT and Roland-Garros Timeline to avoid attacks.

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