The West Virginia & Regional History Center (WVRHC) requires a wordmark and image/logo to use in digital and print marketing materials, as well as a watermark for images in digital collection. Specifically, the wordmark/image/logo needs to work in black and white, in color, as a website header, logotype, letterhead, and as a watermark.

1. WVRHC
The West Virginia & Regional History Center

2. Introduction
The West Virginia & Regional History Center (WVRHC) requires a
wordmark and image/logo to use in digital and print marketing materials,
as well as a watermark for images in digital collection.
Specifically, the wordmark/image/logo needs to work in black and white,
in color, as a website header, logotype, letterhead, and as a watermark.
Meta Description
The WVRHC collects, preserves, and provides public access to materials
that show the history and culture of West Virginia and the central
Appalachian region.
Meta Keywords
WVRHC, West Virginia & Regional History Center, History Center, WV
History, Appalachia

3. WVRHC Watermark History

4. Previous Branding

5. Previous Branding Cont’d.

6. Data Mining
Target Audience:
* Scholarly Researchers
* WVU Students
* Community
- Obituaries
- Genealogy
Key Concepts/Keywords:
* Statehood
* Geography
* WV Culture
* History

7. Peer Institutions
Bentley Historical Library
http://bentley.umich.edu/
The Bancroft Library
http://bancroft.berkeley.edu/
South Caroliniana Library
http://library.sc.edu/p/Collections/SCL?
American Heritage Center
http://www.uwyo.edu/ahc/index.html
Harry Ransom Center
http://www.hrc.utexas.edu/
Dolph Briscoe Center for American History
http://www.cah.utexas.edu/index.php
LSU Libraries: Special Collections
http://www.lib.lsu.edu/special/cc/llmvc.html
University of Alaska, Fairbanks
https://www.uaf.edu/
Texas Collection and University Archives
http://www.baylor.edu/lib/texas/index.php?id=868063
University of Oklahoma Libraries
https://libraries.ou.edu/locations/?id=22
University of Delaware Library: Special Collections
http://www.lib.udel.edu/ud/spec/
Research Guides at University of Washington Libraries
http://guides.lib.washington.edu/pnw
Archives & Special Collections at the Thomas J. Dodd Research Center
http://doddcenter.uconn.edu/asc/
University of Arkansas Libraries: Special Collections
http://libinfo.uark.edu/specialcollections/
State of Maryland Collection
http://www.lib.umd.edu/special/collections/maryland/home

8. Design Inspiration

9. Peer Logo Research
Title Website URL Logo
American Heritage Center www.uwyo.edu/ahc/ University Logo
Bentley Historical Library http://bentley.umich.edu/ University Logo
Bancroft Library http://bancroft.berkeley.edu/ Wordmark
South Carolina Library http://library.sc.edu/p/Collections/SCL University Logo
Harry Ransom Center http://www.hrc.utexas.edu/ Wordmark
Briscoe Center for American History http://www.cah.utexas.edu/ Custom Logo
Louisiana and Lower Mississippi Valley Collections http://www.lib.lsu.edu/special/cc/llmvc.html University Logo
University of Alaska Fairbanks https://www.uaf.edu/ Custom Logo
The Texas Collection http://www.baylor.edu/lib/texas/ University Logo
Western History Collections https://libraries.ou.edu/locations/?id=22 University Logo
University of Delaware Library Special Collections http://www.lib.udel.edu/ud/spec/ Wordmark
Pacific Northwest Collection http://guides.lib.washington.edu/pnw University Logo
Thomas J. Dodd Research Center http://doddcenter.uconn.edu/asc/ University Logo
University of Arkansas Libraries Special Collections http://libinfo.uark.edu/specialcollections/ University Logo
State of Maryland Collection http://www.lib.umd.edu/special/collections/maryland/home University Logo

10. University Relations Designs

11. Ideation

12. Ideation Cont’d.

13. Ideation Cont’d.

14. Rough Comps

15. Rough Comps Cont’d.

16. Rough Comps Cont’d.

17. Rough Comps Cont’d.

18. Feedback
Feedback from meeting with John Cuthbert and Lori
Hostuttler consisted of the following remarks:
Color Pallet
Utilize a color pallet that is more vintage and speaks to
history and heritage. Perhaps utilizing the WVU color
pallet’s vintage colors - grays, browns, dark golds.
Typography
Utilize a more antique typography that incorporates
sans serifs such as a hand written or script typeface.
Imagery
Use a more reductive image base that is antique in
nature, historic, or heritage in nature.
Also, eliminate the use of the ‘+’ sign and the ‘wvr’ on
one line by itself.

19. Mood Experience

20. Mood Experience Cont’d.

21. Ideation 2
By examining successful logos for Mood Experiences
for various history centers in the United States of
America, we can see the following trends:
• Architectural Logos w/Wordmarks
• Statehood Logos w/Wordmarks
• Thematic Logos w/Wordmarks
• Slogan Logos w/Wordmarks

22. Ideation 2 Cont’d.

23. Ideation 2 Cont’d.

24. Ideation 2 Cont’d.

25. Ideation 2 Cont’d.

26. Ideation 2 Cont’d.

27. Rough Comps 2

28. Rough Comps 2 Cont’d.

29. Rough Comps 2 Cont’d.

30. Rough Comps 2 Cont’d.

31. Logotyping
After getting a consensus
from other designers at West
Virginia University, the
following three logos have
been logotyped in a manner
that shows how they can exist
in varying colors - black and
white, screen print, or full color
- and in various states (with
or without associated imagery,
and reductive in nature for
small spaces, insignias, and
watermarks):