With the ever increasing popularity of social media websites, businesses are turning to social networking sites and online forums to conduct social media marketing. When done correctly, this marketing tactic promises to reach a wide customer base in an efficient manner, translating to higher customer traffic and increased sales. What follows are seven social marketing tips that will help you maximize the potential of your online marketing presence.

1. SEO Performance Reports | Professional SEO Services | Local SEO & Map Listing
Email Marketing Software | Reputation Defense | Reviews Management | Social Media Marketing
7 Social Media Marketing Tips
With the ever increasing popularity of social media
websites, businesses are turning to social networking
sites and online forums to conduct social media
marketing. When done correctly, this marketing tactic
promises to reach a wide customer base in an efficient
manner, translating to higher customer traffic and
increased sales. What follows are seven social
marketing tips that will help you maximize the
potential of your online marketing presence.
Social Media Marketing Tip 1 - Create a Facebook Page
According to a 2011 social media report conducted by the Nielsen Company, web users
spend nearly a quarter of their time on social media sites, and Facebook - boasting over
140 million users - remains the most popular of these social networking sites. Faced
with these statistics, it is necessary for your business to create a Facebook profile as a
social media marketing tactic. Once this page is set up, you should make sure to keep
your business profile engaging by posting updates often, promptly responding to
questions from site visitors, conducting questionnaires on the site, and offering
Facebook-exclusive discounts.
Social Media Marketing Tip 2 - Publish a Blog
Blogging is another way to tap into the social networking phenomenon to generate
more business. By writing, publishing, and updating your company blog, you can keep
customers updated on the latest products and promotions. The blog should offer links
to your official company site or to other corporate sponsored social media sites, and the
content should be engaging and accessible to readers. Essentially, a blog is a chance to
reach customers and market to them by showing a more personal side of your
company.
Social Media Marketing Tip 3 - Generate Twitter Followers
Like Facebook, Twitter is an incredibly popular and frequently visited social
networking site, and it is an excellent way for you to spread the word about your brand
or a particular product or service. Twitter becomes more effective as a social media
marketing tool as the number of “followers” increases, so it is important to provide
links to a Twitter account on your other marketing materials, and to tweet and re-tweet
frequently to establish a site presence and encourage people to subscribe to your
Twitter feed.
http://spreadcast.net/online-marketing-articles/7-social-media-marketing-tips/
SEO Performance Reports | Professional SEO Services | Local SEO & Map Listing
Email Marketing Software | Reputation Defense | Reviews Management | Social Media Marketing

2. SEO Performance Reports | Professional SEO Services | Local SEO & Map Listing
Email Marketing Software | Reputation Defense | Reviews Management | Social Media Marketing
Social Media Marketing Tip 4 - Sign Up for LinkedIn
LinkedIn is an effective way to network with other business professionals, and can help
your company get a better sense of your competition - or help you find potential
investors and partners. As with other social media sites, it is important to link this
profile to your other online content (such as your company blogs or websites) to
provide as much information to interested parties as possible. Make sure to participate
in LinkedIn’s Q&A sessions, and to make much of the information about your company
on a LinkedIn account public.
Social Media Marketing Tip 5 - Consider Video Marketing
Posting videos to your company website and to YouTube can help establish brand
image and create buzz around a particular promotion. Videos can provide information
about a certain product, about company employees, or it can offer a general overview of
your company. Whatever the content, it is important that the video looks and sounds
professional, and that it grabs viewers’ attention early with a catchy headline or title.
Social Media Marketing Tip 6 - Open a Slideshare Account
Slideshare offers you a way to turn your PowerPoint presentations into social media
marketing tools. This program allows members to upload PowerPoint documents to the
web, revise them as necessary, and link them to other social media accounts like
Twitter or Facebook. Just make sure to license or copyright the material, so intellectual
property cannot be stolen.
Social Media Marketing Tip 7 - Offer Incentives for Sign-Ups
The key to ensuring that these social media marketing tactics work is generating
Facebook likes, Twitter followers, YouTube visitors, etc. To encourage individuals to
“like” a page or subscribe to a Twitter feed, you should offer incentives, such as
immediate discounts or the promise of future coupons and promotions that are
exclusively reserved for those who sign up.
The future of marketing lies in social media: with the number of online shoppers,
Facebook users, Tweets, and YouTube posts increasing daily, social media sites are the
best place to find the most customers. When adopting social media marketing tools,
however, you must remember to frequently update your profiles and pages to stay
current. Frequent check-ups of your social media sites will ensure that your company
provides the fresh engaging content that consumers are searching for today.
Learn more & see what professional grade online marketing looks like: SpreadCast Online Marketing Solutions
http://spreadcast.net/online-marketing-articles/7-social-media-marketing-tips/
SEO Performance Reports | Professional SEO Services | Local SEO & Map Listing
Email Marketing Software | Reputation Defense | Reviews Management | Social Media Marketing