2. 2
PC + Mobile： 360 Degree Digital Life
Office
Commute
Home
Home
Commute
to Office
3. 3
* Data source： CNNIC Statistical Survey Report on the Internet Development in China, China Mobile Internet and 3G Users Report
Mobile Internet has Become One of the Most
Important Media Channels
• The number of netizens in China has been growing rapidly. More and more
consumers are accessing Internet via cell phones
• Chinese netizens are spending more and more time online. The average time that a
netizen spend online per day is nearly 3 hours
Growth of average time that a netizen
spend online per day in China (Hour)
50
118
233
277
210
298
384
420
Y2007 Y2008 Y2009 Mid2010
MobileNetizens Netizens
Growth of netizens in China (Million)
1.62
1.75
2.37
2.67
Y2008 Y2009
MobileNetizens Netizens
4. 4
The Leading Mobile Internet Ad Platform in China
Broad Reach Effective Ad Delivery
Transparent
Measurement
Comprehensive
Solutions
• Reaches over 200
million unique visitors
(UV) – 72% of China’s
mobile netizens
• Consolidates premium
ad inventory of quality
media including leading
WAP sites and APPs
• Effective ad formats
• Interactive Creatives
– Visit brand WAP site
– Dial hotline
– Send SMS coupon
– Visit APP download
page
• Comprehensive data
tracking
• Effective and
transparent
measurements
• 3rd party report
• Mass marketing
• Target marketing
– Content targeting
– Geo targeting
– Mobile device
targeting
Broad Coverage of
Mobile Netizens
Proven
Ad Effectiveness
Customized
Solution
Comprehensive
Measurements
5. 5
Broadly Reach China’s Mobile Netizens to
Achieve Mass Marketing
Can help popular consumer brands to vastly reach target audiences
Reaches 200 million(72%)
mobile netizens in China
Target
over 300 cities
6. 6
Implement Advanced Targeting via Three Dimensions
Geo
Targeting
Mobile
Device
Targeting
Content
Targeting
200 million mobile
netizens
7
Reach target
audience with
relevant contents
7 select channels
300Focus on audiences in
target market
Target with precision down
to 300 cities
100Reach audiences that use
specific cell phones
Covers over 100 cell phone brands
7. 7
Mobile Device Targeting – Reach Audiences That
Use Specific Cell Phones
• Select the most targeted audiences for brands according to cell phones they use
• Precisely target audiences that use cell phones of different brands, OS and models
• Reach almost all smart phone users in China, including iPhone and Android users
Smart Phone*
Who
•High-end business people
•Pursue high life quality
Interests
•Finance
•Luxury
•Automobile
Mid/High-end Phone
Who
• White collars
• Strong purchase power
Interests
• Travel
• Fashion
• Lifestyle
Feature Phone
Who
• Tier 2 and 3 residents
• Price sensitive
Interests
• Apparel
• Food and Beverage
• FMCG
* Smart phone shipment in China was over 11% of total cell phone
shipment in 2009. And the number of smart phone in China is expected to
become 50% of total by 2015. Source: IDC, Wall Street Journal
8. 8
Geo Targeting – Focus on Target Markets to
Deliver Specific Ads
• Target with precision down to 300 cities all over China to implement area marketing
City Targeting
Target with precision down to
300 cities
Tier 1 Tier 2 Tier 3 Tier 4
9. 9
Content Targeting – Reach Target Audience with
Contents They are Interested in
• Reach over 200 million unique visitors with relevant contents based on their interests
via 7 Channels
News Finance
Sports
Entertainment
Game SNS Fashion
more… more… more…
more… more… more…more…
10. 10
Consolidate Premium Mobile Internet Inventories
• Consolidate premium mobile Internet media resources to reach over 200 million
mobile netizens
• Eliminate reach duplication, track audiences across different media and effectively
serve targeted ads
Premium Mobile APPs Leading WAP Sites
AdChina
Mobile Ad Network
• Consolidate top WAP portals
• Cover leading SNS, game and
news WAP sites
• Integrate with site contents to
effectively catch user attention
• Consolidate inventories of 10,000+
quality APPs
• Reach almost all smart phone users
• Active and sticky users
11. 11
Banner Ad – Effectively Catch Eyeballs for Branding
• Above the fold, large size ad spaces of premium inventory
• Click to WAP site for effective branding
• CPC Model – branding and performance
• Above the fold, large size ad spaces of premium inventory
• Click to WAP site for effective branding
• CPC Model – branding and performance
Open an APP and
watch banner ad
Click on ad to visit
brand WAP site
Read event details
and register on WAP
site to participate
Collect registration
data in real-time
12. 12
Banner Ad – Effectively Promote Brand APP
• Click on ads to download and install brand app
• Enable Daily 1-to-1 communication with consumers
• CPC Model – effective for APP promotion
• Click on ads to download and install brand app
• Enable Daily 1-to-1 communication with consumers
• CPC Model – effective for APP promotion
Open an APP and
watch banner ad
Click on ad to brand
APP download page
in APP Store
Download and
install brand APP
Open brand APP
and interact with it
13. 13
Text Link Ad – Effectively Call to Action
Open WAP site
and watch text ad
Click on ad to visit
brand WAP site
Understand
brand/product info.
and register to get
coupons
Receive SMS coupon
and visit offline stores
to purchase
• Integrate with site contents to maximize ad effectiveness
• Serve targeted ads to audiences to improve conversion rate
• CPC model – best for performance ads
• Integrate with site contents to maximize ad effectiveness
• Serve targeted ads to audiences to improve conversion rate
• CPC model – best for performance ads
14. 14
Systematic and Transparent Measurements
• Provide comprehensive and transparent measurements across PC Internet
and mobile Internet
3rd Party Tracking
• Basic Metrics
– Clicks*
• Post-click Tracking
– Conversions
– Registrations
– Brand WAP site visits
– Consumer feedbacks
Transparent Measurement
iResearch report is provided for
every campaign
Note*: To prevent click fraud, AdChina implement restricted technical solutions/criteria and contractual agreement with
media partners. Technical criteria include: 1. Any clicks that without corresponding impression, 2. Clicks / UV
clicked should be reasonable, 3. Clicks by time should be in line with the nature traffic pattern, 4. Clicks by geo-
location should be in line with the nature traffic pattern
15. 15
Key Differentiating Advantages of AdChina
Mobile Ad Network
• World-class integrated Web and Mobile technologies
– Integrated ad serving and tracking across Web and Mobile: AdManager
– Integrated reporting and analytics: AdLab
– Integrated user registration and other intelligence collection
• Accumulate Strategic digital asset across Web and Mobile
– Leverage rich experience and intelligence from Web
– Consolidate user info collected from web and Mobile, e.g. registration
• Abundant premium inventory from APPs on smart phones to
cover mid-to-high end users, plus rich WAP resources
– SDK or server integrated with leading APPs in China
– Strategic partnerships with leading US mobile ad networks to cover thousands of
APPs
– Integrate leading WAP sites and serve ads via AdChina ad server
• Experienced team with strong service and execution capability
– 400+FTE across Shanghai, Beijing and Guangzhou, with strong track record of
excellent services
TM
TM
