1. boundary of  PROFESSIONS
Changing role of Changing role of
RESEARCHERS CONSUMERS
Increase the impact of research by advertising the results Collaborate with consumers on research
and organizing engaging workshops and innovation tasks
Advertising Research
 Deck of idea cards  Crowd interpretation game
Strategic consulting
 Immersion & ideation workshop
 Concept selection workshop Innovation
 Concept Casino workshop  Ideation tool
Doing more with less
Crossing the boundaries of qualitative research to increase business impact
Annelies Verhaeghe Head of Research Innovation, InSites Consulting
Charles Hageman Product Strategy Manager, KLM Royal Dutch Airlines
Tom De Ruyck Head of Research Communities, InSites Consulting
Thomas Troch Senior Research Innovator, InSites Consulting