1. The document outlines the agenda for a debate on future challenges in market research hosted by ESOMAR in Ghent, Belgium. It includes an introduction, three debate topics presented by Tom De Ruyck, and a jury consisting of Koen Van Parijs, Kornel Muller, and Stan Knoops. 2. Attendees are invited to join the debate on whether robots and artificial intelligence will take over the research industry. A second debate questions if consumer opinions will become redundant for insights generation due to increased data and consumer tracking. 3. The third debate centers around whether the new role of researchers will be as activators and curators of insights to help companies select relevant insights and

1. ESOMAR
“BEST OF”
SERIES
'Future Challenges'
DEBATE
Ghent, December 15

2. Agenda
Future Challenges DEBATE
Thursday 15-12-2016, Ghent (Belgium)
Introduction | 16.55 – 17.00 by Finn Raben (ESOMAR)
Future Challenges Debate | 17.00 – 18.00
3 Challenges | Tom De Ruyck
Join the Debate | You !
The Jury | Kornel Muller, Stan Knoops, Koen Van Parijs
The Judge | Finn Raben
Reception | 18.00 – 18.45

3. See you in Amsterdam for
ESOMAR Congress 2017!
Celebrating our 70th Anniversary
Save the date!
10-13 September 2017

4. THEME:
VISIONARY
DEADLINE:
20 January 2017
Congress 2017
Call for Speakers is open!

5. ANA
Who is ANA?
ANA is a new members resource, the first
artificial intelligence search engine for
market research with AI learning
capabilities.
ANA combs through ESOMAR’s 70 year’s
of content to answer specific research
questions…
ANA will transform the way we
provide market insights for the
industry and beyond

6. The Proposer
Tom De Ruyck
The Jury
Koen Van Parijs
Owner Esploro
Kornel Muller
CMI Director Europe
Unilever
Stan Knoops
Global Head of Insight
IFF
The Debaters
YOU: + vs. -
Finn Raben

7. #1.
Are Robots and Artificial Intelligence
taking over the Research Industry?
Algorithms will become the key ‘drivers’
of the industry!

8. Remesh is mind blowing! We got insights on our
product in minutes that we'd never have gotten
from any other medium.
Joel Wishkovsky, CEO, Simple Contacts
Robots & Artificial Intelligence
Ray Poynter, NewMR:
Automation and Artificial Intelligence will, over a
period of time, replace the worst 75% of market
research, leaving just the best as having a
significant human component.

9. DEBATE
+ -

10. JURY’S OPINION

12. #2.
Will the explosion of available data and
the continuous tracking of consumer
behavior in the “outer net” make the
collection of consumers' opinions
redundant for insights generation?

13. Consumers opinions are becoming redundant

14. DEBATE
- +

15. JURY’S OPINION

17. #3.
Our new role will be totally different:
more an activator and curator of
insights - helping companies to select
the relevant insights and help them to
turn them into action.

18. Researchers are becoming the curators of insights
New metric in the organisation.
They built an installation with data-
points represented by physical balls. An
airstream shoots the balls in the air to
the correct, corresponding height to
show if the score goes up or down. And
yes, people go wild when the balls go up.

19. DEBATE
+ -

20. JURY’S OPINION

22. ESOMAR
“BEST OF”
SERIES
Wrap-up on RWConnect