Universal Brands - Giving Brands Local Relevance

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In today’s globalized and connected world, one could have the perception that global brands are in pole position to grasp the huge opportunities in emerging markets. In this presentation you will learn that reality is a bit different. And, how important it is, to adapt and localize your offering. You will also discover how Research Communities (MROCs) can help to give brands local relevance, but only if you adapt the methodology… with knowledge of the local culture.

Business Technologie

Making Brands Locally Relevant
@tomderuyck

Language
is only 10%
of Culture
@tomderuyck

The battle of
the screens
#2
@tomderuyck

Different
Country,
Different
Story
#3
@tomderuyck

How people
say things is
equally
important as
what they say
@tomderuyck

@tomderuyck
Your Undiscovered Territory?

linkedin.com/in/tomderuyck
@tomderuyck
tom@insites-consulting.com
www.insites-consulting.com
Stay Hungry!
Head of Research Communities

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Universal Brands - Giving Brands Local Relevance

2. @tomderuyck

3. @tomderuyck

4. Fast Growing Economies @tomderuyck

5. Survival in the City @tomderuyck

6. Generation Y(oung) @tomderuyck

7. @tomderuyck

8. Global Brand Tribes @tomderuyck

9. @tomderuyck

10. Hyperlocal @tomderuyck

11. @tomderuyck

12. Making Brands Locally Relevant @tomderuyck

13. Made (t)here, for (t)here @tomderuyck

14. Celebration nation @tomderuyck

15. Leap frogging @tomderuyck

16. Reverse innovation @tomderuyck

17. @tomderuyck Commercialization

18. It’s Now or Never! @tomderuyck

19. @tomderuyck

20. @tomderuyck

21. @tomderuyck

22. @tomderuyck

23. Customer Dialogues @tomderuyck

24. Celebrate Diversity @tomderuyck

25. Take your Time @tomderuyck

26. Be Agile @tomderuyck

27. @tomderuyck

28. Lost in translation @tomderuyck

29. Language is only 10% of Culture @tomderuyck

30. @tomderuyck

31. Motiv(n)ation #1 @tomderuyck

32. The battle of the screens #2 @tomderuyck

33. Different Country, Different Story #3 @tomderuyck

34. Managing expectations #4 @tomderuyck

35. Playing for attention #5 @tomderuyck

36. How people say things is equally important as what they say @tomderuyck

37. Meet (y)our new Colleagues! @tomderuyck

38. Filling our Blind Spots @tomderuyck

39. Our Eyes and Ears @tomderuyck

40. @tomderuyck

41. @tomderuyck

42. @tomderuyck Getting Closer

43. @tomderuyck Digging Deep

44. @tomderuyck (Re)defining the ‘Category’

45. @tomderuyck The Universal Insight(s)

46. @tomderuyck Bring it to Life

47. @tomderuyck Brand & Product Activation

48. @tomderuyck Sharing is Caring

49. @tomderuyck

50. @tomderuyck

51. @tomderuyck Your Undiscovered Territory?

52. linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com www.insites-consulting.com Stay Hungry! Head of Research Communities

Notes de l'éditeur

FasterCheaperBetterAlle 3... >> CCB
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