General Do's and Don't of some of the most popular social media sites

1. Do’s and Don’ts of Social Media
Presented by Tracy
Santoria Exelon Recruiter

2. Social Media: Your Personal Brand
• Social Networking sites are an increasingly important part of our
everyday lives. Understanding the impact Social Media has on
your Personal Brand is therefore increasing critical.
• Personal branding is the process of managing and optimizing the
way that you are presented to others. Social media is one of the
keys (if not the biggest key) to managing your personal brand
online.
• Understanding the Dos and Don’ts of Using Social Media will
help ensure you have a strong social personal brand!
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3. Importance of Building a Strong Self Brand
Developing a strong personal brand can help you:
• Find a new job
• Connect with a larger group of contacts and/or clients
• Grow your professional network
• Join and build online communities
• Increase mindshare and join important conversations
• Increase your credibility
• Connect with family, friends, and professional contacts virtually
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4. Understanding the Differences in Social Platforms
• The social media recruitment landscape is constantly and rapidly
evolving, with new channels emerging and user demographics
shifting quickly over time.
• It is important to understand the differences in social media
platforms and to play to the strengths of each network.
• Today, we will focus on LinkedIn, Facebook, Twitter, and
Instagram. We will discuss:
o Social Media Demographic Trends
o Definitions of each platform
o Understanding the different audiences targeted through each
platform
o Do’s and Don’ts for each platform
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5. Social Media Demographic Trends
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Channel Usage Demographic Trends
LinkedIn
28% of online
U.S adults use
LinkedIn
LinkedIn is more popular than Twitter among U.S. adults.
Linked in’s core demographic are those aged between 30-49
and has a pronounced skew toward well-educated users. For
the first time in 2014, the share of internet users with college
educations using LinkedIn reached 50%
Twitter 23% of online
U.S. adults use
Twitter
Twitter has begun to lean toward male users. Demographics
will shift over time, with emerging nations making up a larger
share of the tweeting population.
Facebook
71% of online
U.S. adults use
Facebook
While Facebook remains the most prominent and popular
channel, its overall growth has slowed. In the last year, the
most notable trend is a severe decline in use among teens.
Instagram
26% of online
U.S. adults use
Instagram
Instagram appeals to a primarily young audience, and it’s
growing. For the first time, in 2014, more than half (53%) of
internet-using young adults ages 18-29 use Instagram. More
than 90% of Instagram users are under the age of 35. The
platform’s also picking up Facebook defectors. U.S. teens now
describe Instagram as “most important” while Facebook and
Twitter have lost ground in this measure.
Understand the different audiences you are targeting through different social
channels.

6. LinkedIn Etiquette
• Have a profile picture
• Give sufficient detail
• Proofread your profile
• Personalize connection requests
• Keep it professional. AT ALL TIMES!
• Respond promptly to messages
• Ask people you don’t know for recommendations
• Criticize or comment negatively
• Send messages with “I see you viewed my profile”
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LinkedIn Defined
LinkedIn is a social networking website designed
for business professionals. It allows you to share
work-related information with other users and
keep an online list of professional contacts.
Key Content Focus
Use to highlight profile and engage followers with
posts and shared content. Focus on recent news,
jobs, company information, professional
development, and professional networking.
Do’s
Don’ts

7. Who Has Viewed your Profile
Presentation Title6

8. Facebook Etiquette
• Have a profile picture
• Message private matters instead of posting to a wall
• Be mindful of what you post
• Reply to comments, especially questions
• Avoid posting comments on every post
• Join groups that related to your interests
• Make friend requests to strangers
• Tag your friends in insensitive pictures
• Over share
• Vent about your work
• Flame others
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Facebook Defined
Facebook is a popular social networking website
that allows registered users to create profiles,
upload photos and video, send messages and
keep in touch with friends, family and
colleagues.
Key Content Focus
Use to post photos and updates. Comment and
‘like’ other users content. Utilize facebook ‘Wall’
as a virtual bulletin board. Use status updates to
broadcast short announcements. Focus is on
informal connections with ‘friends’ – or contacts.
Do’s
Don’ts

9. Twitter Etiquette
• Be easy to find
• Describe yourself clearly in your bio
• Find a balance
• Tag users in photos and tweets
• Shout or be aggressive
• Over tweet
• Over hashtag (tweets with 1 – 2 hashtags receive 21% higher engagement than
those with 3 or more hashtags)
• Post while impaired
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Twitter Defined
Twitter is a social networking microblogging
service that allows registered members to
broadcast short posts called tweets
Key Content Focus
Use for real-time engagement with followers.
Share latest news and information in a quick
snapshot messages and encourage and join
conversations. Use hashtags to link tweets into a
greater conversation or general topic.
Do’s
Don’ts

10. Instagram Etiquette
• Keep your Instagram and Twitter names in sync
• Use popular filters
• Use hashtags wisely
• Use interesting captions for each post
• Tag users and locations
• Beg for followers
• Go on a liking spree
• Overdo content on your feed
• Take horizontal photos
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Instagram Defined
Instagram is a mobile photo and video sharing
social networking site that enables its users to
take pictures and videos, and share them via
Instagram and on a variety of social networking
platforms.
Key Content Focus
Use to upload, edit and share photos with other
members. Like and comment on other users
photos. Search for user accounts to follow or find
user photos by following hashtags. Incorporate
hashtags to increase exposure and join a
general conversation.
Do’s
Don’ts

11. Increasing Engagement – Timing Matters!
Facebook:
• 86% of posts are published during the work week. The highest engagement occurs
on Thursday and Friday.
• Best time to post is in the early afternoon
Twitter
• Engagement and click through rates are highest on the weekends and on
Wednesdays
• 5:00 pm is the best time for retweets. 12pm and 6pm are the best times for click
through rates
LinkedIn
• Engagement is highest Tuesday – Thursday
• Best time to post is during work hours
Instagram
• Instagram engagement is consistent throughout the week, with slight spikes on
Mondays and a slight dip on Sundays.
• Best time to post is after or before work hours
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12. THINK BEFORE YOU POST
T - Is it True?
H – Is it helpful?
I – Is it Inspiring?
N – Is it Necessary?
K – Is it Kind?
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13. Do’s and Don’ts of Social Media Wrap Up
Do’s
•Always be professional
•Be conversational
•Have a complete profile
•Be consistent
Don’ts
•Take lack of likes as a failure
•Over market
•Forget to spell check!
•Over hashtag #nothing #is #more #annoying
•https://www.youtube.com/watch?v=57dzaMaouXA

14. Questions?
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