3. STARTING UP
A. Which of these companies would you
like to work for? Why?
1.A family owned company
2.A multinational company
3.Your own company (be self-emloyed)
4. I want to work for my own company.
Because I‟d like to make my own decision. I don‟t
want to work for a company and do what my boss
says every day. It is so boring. If I am a employer,
everyone in my company will respect me and do
exactly what I say. And if I succeed, I will earn a lot
of money, it so interesting.
STARTING UP
5. STARTING UP
B. Which of these business sectors do
you work in (or would you like to work
in)? Can you name a company in each
sectors?
• Telecommunications/ Media:
• Engineering:
• Retailing:
• Construction:
• Tourism:
• Banking and finance:
6. STARTING UP
B. Which of these business sectors do
you work in (or would you like to work
in)? Can you name a company in each
sectors?
• Transport:
• Vehicle manufacturing:
• IT: • Food and drink:
• Pharmaceuticals/ Chemicals:
7. STARTING UP
B. Which of these business sectors do
you work in (or would you like to work
in)? Can you name a company in each
sectors?
• Telecommunications/ Media: Viettel
• Engineering: Senko
• Retailing: Walmart
• Construction: Hòa Bình
• Tourism: Saigon Tourist
• Banking and finance: HSBC
8. STARTING UP
B. Which of these business sectors do
you work in (or would you like to work
in)? Can you name a company in each
sectors?
• Transport: Vinasun
• Vehicle manufacturing: Toyota
• IT: Microsoft • Food and drink: KFC
• Pharmaceuticals/ Chemicals: OPC
9.
10. VOCABULARY
A. Complete the sentences below with
words and phrases from the box.
1. The amount of money a company receives form
sales in a particular period is called its __________.
2. The money a company makes after taking away its
costs is its ________.
3. A company which is more than 50% owned
by a parent company is called a __________.
turnover
profit
subsidiary
11. VOCABULARY
A. Complete the sentences below with
words and phrases from the box.
4. The employees in a particular country or business
are called the __________.
5. The percentage of sales a company has in a
particular market is its _____________.
6. The main building or location of a large
organisation is its ____________.
7. The cost of a company’s shares is its ___________.
workforce
market share
head office
share price
12. VOCABULARY
B. Complete the extract from a company
report with appropriate words or
phrases form the box in Exercise A.
Share price Workforce Profit Turnover
Subsidiary Market share Head office
13. VOCABULARY
I am pleased to say the company has continued its
excellent performance. We are changing, growing and
doing well at a difficult time for the industry. ________1 was
€57.2 million, an increase of 15% on last year, and profit
rose by 5% to €6.4 million.
We are a highly competitive business. We have
increased our ____________2 to 20%. Consequently our
___________ 3 has risen and is now at an all-time high of
€9.6.
FINANCIAL PERFORMANCE
Turnover
market share
share price
14. VOCABULARY
FINANCIAL PERFORMANCE
Increased production and strong demand have had
a positive effect on our cash flow, so we are able to finance
a number of new projects. We have successful moved to
our new ___________4 in central London. We are now
planning to start full production at the recently opened
Spanish ___________5 in October.
Finally, thanks once again to our loyal and dedicated
____________6. Our employees will always be our most
valuable asset.
head office
subsidiary
workforce
15. C. Complete the chart below with the
information from the box
VOCABULARY
Peugeot Benetton Container ship operator
American Express French Japanese
Italian Drug and chemical maker Drinks supplier
16. C. Complete the chart below with the
information from the box
VOCABULARY
Company Main activity Nationality
Cisco System Internet equipment supplier Americam
Car manufacturer
Bacardi Maritni Spanish
Travel and financial
services provider
American
17. C. Complete the chart below with the
information from the box
VOCABULARY
Company Main activity Nationality
Bayer German
Clothing manufacturer
Sony Electronic goods maker
AP Moller-
Maersk
Danish
18. C. Complete the chart below with the
information from the box
VOCABULARY
Company Main activity Nationality
Cisco System Internet equipment supplier Americam
Peugeot Car manufacturer French
Bacardi Maritni Drinks supplier Spanish
American
Express
Travel and financial
services provider
American
19. C. Complete the chart below with the
information from the box
VOCABULARY
Company Main activity Nationality
Bayer Drug and chemical German
Benetton Clothing manufacturer Italian
Sony Electronic goods maker Japan
AP Moller-Maersk Container ship operator Danish
20. C. Complete the chart below with the
information from the box
VOCABULARY
Make sentences about the companies.
21. C. Complete the chart below with the
information from the box
VOCABULARY
Cisco System is an American IT company which supplies
Internet equipmnet.
Peugoet is a French car manufacturer which provides cars.
Bacadi Martini is a Spanish drinking company which
supplies drinks.
American Express is an American travel and financial
company which provides travel and financial services.
22. C. Complete the chart below with the
information from the box
VOCABULARY
Bayer is a German pharmaceutical company which provides
drug and chemical.
Benetton is anm Italian fashion company which manufacture
clothing.
Sony is a Japan electronic company which make electronic
goods.
AP Moller-Maersk is a Danish shipping company which
operate container ship.
23. D. Now talk in the same way about your
own company or one you know well
VOCABULARY
24.
25. A. Work in small groups. Agree on the 3
most important factors from those
listed below that can make a company
successful
LISTENING
o Focusing on how to increase market share
o Having a strong company culture
o Having user-friendly packaing
o Having good designers who aslo understand
production
o Responding to the needs of workforce
o Staring with a simple business idea that is easy to
understand.
27. LISTENING
SCRIPT
A: Hey B, you think how to make company successful,
hum???
B: I think that the company must be focus on increase
market share, you think so?
A: Yes, I know that the maket share is the most important
factor decided to the success of company.
B: Of couse, the market share have an limit, in any time it
will be full.
28. C: Hello, I hear what your discussion, I think it a good
ideas. But if we want to do that we musted have a good
designers who also understand production, they can help
the campany expand the market share.
B: Well well, maybe, if the campany do that they will have
al lot of labor, so the campany should care about
responding to the needs of the workforce.
A: Yeah yeah, now we can make a business ideas, joy
with me guy...
LISTENING
29. Part B 3.1 Peter Jelkeby, IKEA'S UK
Deputy Country Manager, talks about
four factors that make ikea a successful
company. Listen and number the four
factors in exercise a in the order in which
he mentions them
LISTENING
30. LISTENING
• Having a strong company culture
• Having user-friendly packaging
• Having good designers who also understand
production
• Starting with a simple business idea that is easy
to understand
Part B 3.1
31. LISTENING
Part C 3.2 Listen to the second part of the
interview and complete these notes.
Ikea manages to stay ahead of the competition by:
- _____________(1) the market and the customer
needs
- Understanding how the ___________(2) are acting
- Being not only about products, but also about
_______________(3) to people's needs
Understanding
competitors
offering solutions
32. LISTENING
Part D 3.3 listen to the final part and
decide which of the following was the
interviewer's question.
1. What new projects are you currently involved in?
2. How can you keep up your performance at such
a difficult time for the economy?
3. What are the things a successful international
business must do?
4. Where are you planning to expand in the next
five years?
33. 1. What new projects are you currently involved in?
2. How can you keep up your performance at such
a difficult time for the economy?
3. What are the things a successful international
business must do?
4. Where are you planning to expand in the next
five years?
LISTENING
3. What are the things a successful
international business must do?
Part D 3.3 listen to the final part and
decide which of the following was the
interviewer's question.
36. READINGCommunity commitment Customer service
Rank Name Country Sector Rank Name Country Sector
1 USA IT 1 Toyota Japan Engineering
2 Toyota Japan Engineering 2 Dell IT
3 USA Food/Beverage 3 USA IT
4 BP UK 4 Microsoft USA IT
5 McDonald’s USA Media/ Leisure 5 USA Media/ Leisure
6
General
Electric (GE)
USA
Electrical/
Electronics
6
Southwest
Airlines
Transport
7 IBM USA IT 7 Wal-Mart
8
Johnson &
Johnson
8 McDonald’s USA Media/ Leisure
9 USA Media/Leisure 9
General
Electric (GE)
USA
Electrical/
Electronics
10 USA 10 Germany Engineering
37. READINGCommunity commitment Customer service
Rank Name Country Sector Rank Name Country Sector
1 Microsoft USA IT 1 Toyota Japan Engineering
2 Toyota Japan Engineering 2 Dell USA IT
3 Coca-cola USA Food/Beverage 3 IBM USA IT
4 BP UK
Energy /
Chemicals
4 Microsoft USA IT
5 McDonald’s USA Media/ Leisure 5 Disney USA Media/ Leisure
6
General
Electric (GE)
USA
Electrical/
Electronics
6
Southwest
Airlines
USA Transport
7 IBM USA IT 7 Wal-Mart USA Retail
8
Johnson &
Johnson
USA Healthcare 8 McDonald’s USA Media/ Leisure
9 Disney USA Media/Leisure 9
General
Electric (GE)
USA
Electrical/
Electronics
10 Unicef USA 10 BMW Germany Engineering
38. READING
Make a note of the key information about
your company
TOYOTA
Produces what
custonmers really
want
Responds to
industry trend
Satisfies
MICROSOFT
Give a lot of
money to charity
Spens on
sponsorship
Respect for local
communiy needs
39. READING
The main factor for the success
of Toyota, the number-one company
for customer service, is not only its
customer service, is not only its
customer focus, but also its products.
Toyota provides the products that
customers most want to buy, and
designs models that meet people‟s
changing priorities. In particular, it
has responded to the industry trend
40. READING
However, Toyota‟s after- sales
service too is very much appreciated.
“They do everything to make clients
satisfied”, says one respondent.
Toyota‟s reward for its world-
beating customers service is not just to
be the world‟s most profitable
carmaker. It is on course to become the
41. READING
Three very different computer
companies fill the second, third and
fourth slots – Dell, IBM and
Microsoft. IBM and Dell are
nominated for being customer-
43. READING
Microsoft scores most highly
in the eyes of chief executives for
demonstrating commitment to,
and investment in, communities.
Among the reasons they give
are the work of the Bill and
Melinda Gates Foundation, the
44. READING
„Bill Gates‟ contributions to
charity have dramatically canged
the image of Microsoft, say one
CEO.
Toyota in second place, has
„a commitment to train local
suppliers and employees,‟ says
45. READING
Third is Coca-Cola, which
„provides a lot of employment‟ and
„adapts to the culture of every country‟.
BP and MCDonald‟s take fourth and
fifth, and GE comes six.
The next generation of respected
companies, says one CEO, will beFINANCIAL TIMES