Stanley Rao is named as one of the “100 Most Influential Global Sales & Marketing Technology Leaders” by Marketing Times. He is an efficient leader, dynamic and democratic by innovating a wide range of organic growth techniques.
2. Marketing Outsourcing: The New Billion$ India Opportunity For Every $ Spent in IT – There is Thrice as many $’s spent on Marketing IT Outsourcing today is over $80 Billion industry per NASSCOM. This Easily puts Marketing Outsourcing Industry over Couple of Hundred $Billion
3. Green marketing revolution To hit 50 million users :Radio took 38 years, TV took 13 years, Internet took 4 years Facebook added 200 million Users in less than a year Youtube is now the Second Largest Search engine in the world countries Facebook tops Google for Weekly Traffic in the US Photos uploaded monthly
28. Product Outsourcing Marketing : at each stage Pre Concept Analysis Development Launch Post Launch Ongoing Support
29. Pre Concept Stage Pre-Concept Stage, Conceptualization, Research Stage of Product : Marketing Tasks &Outsourcing Options eSurvey Campaigns to understand the Pains &Desired Features/Needs Logo Development, Product Category Positioning, Pricing and Naming Target Business Lists and Email Appending to existing in-house lists to reach them for feedback Setting up Face to Face meetings or Conference calls with Clients to get inputs for Product Planning
30. Analysis Stage Analysis Stage: Marketing Tasks &Outsourcing Options Competitor Analysis , Client Lists of all Target firms Contact Appending to Increase the reach within existing clients/customers you want to reach Cloning Top 100 Clients Profiling your Customers Building Lists similar to your Top clients & Competitor clients
31. Development Stage Development Stage: Marketing Tasks/ Outsourcing Option SEO Website Development Beta Testing Offers Pre-Product Launch Webinars Industry Specific Campaigns Active Participation Creating Buzz via Forums
32. Launch Stage of Product Launch Stage of Product: Marketing Tasks/Outsourcing Options SEO PPC to gain immediate online reach to keywords Video Tutorials to train About Software Product or Features Social Media Positioning on Facebook, LinkedIn, Youtube.com etc
33. Post Launch & Road Show Post Launch, Road Show : Marketing Tasks/ Outsourcing Options Press Releases, Blogs, PR, Advertising Web & Internet Marketing via Social Media, PPC, SEO Email Marketing (w/o Video), Email PPC Webinars, Breakfast Seminars @ top 5 cities Continuous Lead Nurturing to understand interest, increase website visitors etc
34. Ongoing Sales & Support Stage Ongoing Sales & Customer/Technical Support : Marketing Tasks/ Outsourcing Options eNewsletter Campaigns with Opens, Clicks Tracking Telemarketing Assistance Social Media Marketing via Blogs, Forums, 24x7/12x5 Live Help & Call Button Support Global IP Phone Support Tele-Marketing & Multi-Channel Marketing to Setup Appointments, Presentations and Conference Calls CRM Database Maintenance Quarterly eSurveys Feedback to Development Team for Next Version
37. How Global Markets Rate importance of Green Marketing Source: Strategic Oxygen: Green Factor Study
38. Which Global Markets are Ready for Green Marketing The upper-right quadrant of the chart above indicates, by geography, which targets expect to pay a premium for—and are open to adoption of—green products
39. “Green Outsourcing” is Good for Marketing & Business Eventually every company will be required to conduct business in an environmentally responsible way Why not beat competition to the punch—by becoming the company that owns green in your Marketing and Advertising category? Reach New Markets and Expand your Business across New Continents using Green Marketing
40. Email Personalization & Relevance : Important in the Decade ahead No longer is referring to someone with a personalized “Dear First Name:” and having the “Company” name included in your communication considered “Relevant” Relevancy today revolves around your Message being of significant value to the client
41. Green Marketing: More than Putting a Leaf on your PowerPoint Slide Green Marketing is not a FAD, it is a fundamental shift in how we communicate Reduce Usage of Print Media and Increase use of Online, Digital & Internet Media It is good for your Marketing in this Decade ahead Proactive Software firms on the average are already spending over 56% of their marketing budgets online It is not a matter of if but a matter of when you get on the Bandwagon..
